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Pure Ashwagandha

Fail

The top 5 brands take 100% of clicks, so Pure Ashwagandha is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$152K/yr25K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
97%top-5 click share · 1 brands · 2 sellers

Flapen Score

Pure Ashwagandha against its category

The dotted line is the Health & Household average. Past it, Pure Ashwagandha is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Ashwagandha market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Ashwagandha 25K times last year and spent an estimated $152K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
11.6%
Market size, estimated
$152Ka year
Peak month
October1.9× the quietest month
Top search term
pure encapsulations ashwagandha19K searches a year

02 · Price

A sale here is worth $53.12.

Listings sell for $53.12 on average, from $27.12 to $90.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $53.12 that is $27K to $40K a year per listing.

Average price
$53.12inside the $15 to $100 sweet spot
Price range
$27.12–$90.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$27K–$40K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,236 within Ashwagandha. It carries 1,676 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,236in Ashwagandha
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,676per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Pure Ashwagandha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pure Ashwagandha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Pure Ashwagandha

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“couldnt sleep well until about 2am”
A buyer, on “Sleep Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pure Ashwagandha questions

Answered from the same tracked data.