puravita 12 in 1 magnesium
Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.72avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Great$10.13–$30.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,024.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 50K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-56.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, puravita 12 in 1 magnesium is a $91K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
puravita 12 in 1 magnesium market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $99K–$124K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #1,524
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.4%
- Avg brand age
- 32 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
10
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
6%
- PURAVITA44%
- Peehss19%
- Totaria14%
- Purenyx7%
- aurevia Boost6%
- YPRYPR4%
- Open — no brand owns it (2 brands, 6%)
Demand
Weekly Amazon search volume, last 13 weeks — -56.4% search growth over the last 90 days.Top puravita 12 in 1 magnesium search terms
- puravita 12 in 1 magnesium27K/yr
- puravita magnesium complex 12 in 18K/yr
- purenyx 12 in 1 magnesium complex4K/yr
- puravita9K/yr
- purivita magnesium 12 in 1 complex3K/yr
Top puravita 12 in 1 magnesium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puravita 12 in 1 Magnesium Magnesium Complex for Women Men 700mg High Absorption Glycinate Citrate Malate Oxide Taurat Relaxation & Energy Support Vegan 120 Capsules (A)
PURAVITA$30.244.7★59 rev
Puravita Magnesium Complex Puravita 12 in 1 Magnesium Supplement 700mg with Glycinate Citrate Malate Oxide Taurate & More High Absorption for Muscle Nerve & Sleep Support 120 Capsules
Peehss$29.984.4★63 rev
Puravita 12 in 1 Magnesium Magnesium 12 in 1 Complex for Women and Men with Glycinate Citrate Malate Oxide Taurat & More for Muscle Nerve & Sleep Support 120 Count
PURAVITA$30.034.4★63 rev
Totaria Magnesium Complex 700mg 12 in 1 Magnesium Supplement with Glycinate Citrate Malate Oxide Taurate Aspartate Orotate Magnesium Relaxation Muscle Heart Support Vegan 120 Capsules
Totaria$23.394.7★6,003 rev
PURENYX 12-in-1 Magnesium Complex Capsules 120 Capsules Per Serving
Purenyx$24.724.0★14 rev
Newest
by launch datePURENYX 12-in-1 Magnesium Complex Capsules 120 Capsules Per Serving
Purenyx$24.7214 rev
Puravita 12 in 1 Magnesium Magnesium Complex for Women Men 700mg High Absorption Glycinate Citrate Malate Oxide Taurat Relaxation & Energy Support Vegan 120 Capsules (A)
PURAVITA$30.2459 rev
Puravita 12 in 1 Magnesium Magnesium 12 in 1 Complex for Women and Men with Glycinate Citrate Malate Oxide Taurat & More for Muscle Nerve & Sleep Support 120 Count
PURAVITA$30.0363 rev
Glamara Magnesium Complex Multi-Source Blend 120 Vegan Capsules
aurevia Boost$30.108 rev
Puravita Magnesium Complex Puravita 12 in 1 Magnesium Supplement 700mg with Glycinate Citrate Malate Oxide Taurate & More High Absorption for Muscle Nerve & Sleep Support 120 Capsules
Peehss$29.9863 rev
Trending
90-day click momentumPURENYX 12-in-1 Magnesium Complex Capsules 120 Capsules Per Serving
Purenyx$24.724.0★
Glamara Magnesium Complex Multi-Source Blend 120 Vegan Capsules
aurevia Boost$30.104.6★
Puravita 12 in 1 Magnesium Magnesium Complex for Women Men 700mg High Absorption Glycinate Citrate Malate Oxide Taurat Relaxation & Energy Support Vegan 120 Capsules (A)
PURAVITA$30.244.7★
Puravita 12 in 1 Magnesium Magnesium 12 in 1 Complex for Women and Men with Glycinate Citrate Malate Oxide Taurat & More for Muscle Nerve & Sleep Support 120 Count
PURAVITA$30.034.4★
Puravita Magnesium Complex Puravita 12 in 1 Magnesium Supplement 700mg with Glycinate Citrate Malate Oxide Taurate & More High Absorption for Muscle Nerve & Sleep Support 120 Capsules
Peehss$29.984.4★
What buyers say about puravita 12 in 1 magnesium
What buyers praise and complain about, mined from review topics.What buyers love
“Best, magnesium on the market”
“Better Sleep”
“Ith a good complete product”
“helps relax muscles”
“Affordable price”
“Great source of vitamins”
“Easy to swallow”
“As advertised”
“Works ok”
“Easy to use”
What buyers complain about
“The magnesium amounts are ineffective”
“Only help me to go to the bathroo to drink because it is 700mg”
“Didnt work like I wanted”
“Poor Quality Control”
“Waste of money”
“False advertisement”
“Leg cramps after taking this for a few days”
“They are very painful”
“because the had difficulties reconciling sleep”
“Not regulated supplements”
Top return reasons
Common questions
- Is puravita 12 in 1 magnesium profitable to sell on Amazon United States?
- The niche generates $91K/yr across 9 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -56.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the puravita 12 in 1 magnesium niche?
- 8 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in puravita 12 in 1 magnesium?
- Top complaints mined from reviews: Magnesium, Dosage, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the puravita 12 in 1 magnesium niche?
- Listings span $10.13–$30.24; the average listing price is $24.72 (sweet spot $15–$100). The average incumbent carries 1,025 reviews — the moat a new listing must climb.