Is pura frasier fir refill profitable to sell on Amazon United States?

The niche generates $58K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (38/100).

How competitive is the pura frasier fir refill niche?

3 brands and 9 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pura frasier fir refill?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.

When does demand for pura frasier fir refill peak?

Demand peaks in Nov–Dec; the busiest month runs 37.4× the quietest.

What does it cost to enter the pura frasier fir refill niche?

Listings span $18.29–$94.03; the average listing price is $38.27 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.

pura frasier fir refill

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.27

avg listing price — sweet spot $15–$100

Price range

Incredible$18.29–$94.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great331.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$58K

$58K/yr · 61K searches

Growth

Bad-30.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pura frasier fir refill is a $58K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pura frasier fir refill market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $191K–$230K; units × avg price
Conversion rate: 2.5%
Avg BSR: #351
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 17.6%
Avg brand age: 52 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Pura59%
Thymes37%
Capri Blue4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -30.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 37.4×

Open Trend

Top pura frasier fir refill search terms

pura frasier fir9K/yr -32.7%2.6% conv.
pura frasier fir refill4K/yr +0.6%5.4% conv.
frasier fir pura3K/yr -12.3%3.2% conv.
frasier fir pura refill3K/yr -50.5%5.5% conv.
pura christmas scents15K/yr -23.6%2.7% conv.
pura holiday5K/yr -41.1%1.2% conv.
pura diffuser refills holiday3K/yr -31.8%1.3% conv.
pura christmas5K/yr +46.3%1.7% conv.
pura diffuser refills christmas5K/yr -75.0%3.7% conv.
christmas pura scents2K/yr +200.0%0.0% conv.

All search terms

Top pura frasier fir refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)

Thymes$94.034.4★26 rev

Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine

Pura$22.014.4★501 rev

Pura & Illume Home Scent Refill - Smart Air Diffuser - Up to 120-Hours of Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - 2 Pack Balsam & Cedar

Pura$37.614.5★122 rev

Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)

Thymes$41.734.4★18 rev

Pura and Aromatique - Fragrance for Smart Home Air Diffusers - Room Freshener - Aromatherapy Scents for Bedrooms & Living Rooms - Odor Eliminator - 2 Pack - The Smell of Christmas

Pura$35.614.5★161 rev

Newest

by launch date

Pura and Illume - Fragrance for Smart Home Air Diffusers - Balsam & Cedar

Pura$18.291 rev

6mo ago

Pura & Simplicity Home Scent Refill - Smart Air Diffuser - Long-Lasting Luxury Fragrance per Refill - Home Essential - Clean & Safe Diffuser Fragrance - Single Refill Pine

Pura$22.01501 rev

10mo ago

Pura & Homesick Home Scent Refill - Smart Home Air Diffuser Fragrance - Long-Lasting Luxury Scent per Refill - Clean Diffuser Fragrance - Household Essential - 2 Pack Santas Workshop

Pura$32.2018 rev

10mo ago

Thymes x Pura 4 - Smart Home Fragrance Diffuser Kit - Includes 1 Pura Diffuser + 2 Fragrance Refill Vials - Long Lasting Scents - LED Light - 2.4 GHz WiFi Required (Frasier Fir)

Thymes$94.0326 rev

1y ago

Thymes Pura Refills 2 Pack of Oil Diffuser Scents Long-Lasting Pura Diffuser Refills Premium Home Fragrance Notes of Fresh Evergreen Smoky Wood & Golden Amber (Noir Woods Pack of 2)

Thymes$41.7318 rev

1y ago

What buyers say about pura frasier fir refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell71%

“Love this home scent”

Diffuse Mechanism9%

“The diffuser works very well”

Value For Money5%

“Economical”

Durability3%

“Great to use year round”

Ease Of Use2%

“Functionality is very easy”

Advertised Vs Actual Product2%

“Works like it should”

Quality-Overall1%

“Great product line”

Gifting Purpose1%

“Perfect Christmas gift”

What buyers complain about

Smell39%

“Very faint scent”

Value For Money18%

“Like that these refills are a little cheaper”

Quality-Overall14%

“this item is way overpriced and of bad quality, small bottle and barely has a scent”

Durability6%

“doesn't last”

Refills-Overall5%

“Do not purchase this very expensive oil refill”

Top return reasons

Smell72%

Leak-Proof7%

Refills-Overall7%

Size-Overall3%

Product Condition3%

Value For Money3%

Connectivity-Overall2%