Puppy Calming

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

-43.0%

Conversion, latest week

9.1%

Market size, estimated

$91Ka year

Peak month

January9.0× the quietest month

Top search term

sleepy cocoa16K searches a year

Listings sell for $36.97 on average, from $19.44 to $55.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $36.97 that is $4K to $9K a year per listing.

Average price

$36.97inside the $15 to $100 sweet spot

Price range

$19.44–$55.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

0.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #221 within Post-Workout & Recovery. It carries 382 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

13.8%

Average rank

#221in Post-Workout & Recovery

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

382per listing

Listings tracked

17

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months