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Pup Cup

Fail

Shoppers spend an estimated $55K a year here, so Pup Cup is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$55K/yr104K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
49%top-5 click share · 16 brands · 280 sellers

Flapen Score

Pup Cup against its category

The dotted line is the Health & Household average. Past it, Pup Cup is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pup Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Pup Cup 104K times last year and spent an estimated $55K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
3.9%
Market size, estimated
$55Ka year
Top search term
pup cup32K searches a year

02 · Price

A sale here is worth $13.64.

Listings sell for $13.64 on average, from $5.72 to $31.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.64 that is $1K to $3K a year per listing.

Average price
$13.64under the $15 to $100 sweet spot
Price range
$5.72–$31.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,941 within Disposable Drinkware. It carries 897 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
3.2%
Average rank
#1,941in Disposable Drinkware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
897per listing
Listings tracked
27

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pup Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

280

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

20%

  • Brand 146%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Pup Cup search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Pup Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pup cup32K/yr
  • pup cups for dogs33K/yr
  • pup cups17K/yr
  • pup cups for dogs whip cream17K/yr
  • pup cup containers3K/yr
  • pupcup2K/yr

Reviews and returns

What reviews say buyers love and hate about Pup Cup

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“Very hard to open”
A buyer, on “Ease Of Use”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pup Cup questions

Answered from the same tracked data.