Pup Cup
FailShoppers spend an estimated $55K a year here, so Pup Cup is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $55K/yr104K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 49%top-5 click share · 16 brands · 280 sellers
Flapen Score
Pup Cup against its category
The dotted line is the Health & Household average. Past it, Pup Cup is stronger. Inside it, weaker.
Market
The Pup Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Pup Cup 104K times last year and spent an estimated $55K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $55Ka year
- Top search term
- pup cup32K searches a year
02 · Price
A sale here is worth $13.64.
Listings sell for $13.64 on average, from $5.72 to $31.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.64 that is $1K to $3K a year per listing.
- Average price
- $13.64under the $15 to $100 sweet spot
- Price range
- $5.72–$31.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,941 within Disposable Drinkware. It carries 897 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 96%
- Out of stock, average day
- 3.2%
- Average rank
- #1,941in Disposable Drinkware
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 897per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pup Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
280
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
20%
- Brand 146%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Pup Cup search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pup Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pup cup32K/yr
- pup cups for dogs33K/yr
- pup cups17K/yr
- pup cups for dogs whip cream17K/yr
- pup cup containers3K/yr
- pupcup2K/yr
Reviews and returns
What reviews say buyers love and hate about Pup Cup
We read the reviews and the return reasons for every product selling here.
“Very hard to open”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pup Cup questions
Answered from the same tracked data.









