pumpkin spice essential oils
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.98–$31.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,260.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 155K searches
According to Flapen's Amazon United States niche tracking, pumpkin spice essential oils is a $101K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pumpkin spice essential oils market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $133K–$166K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 7.7%
- Avg brand age
- 51 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
32
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
32%
- MAYJAM16%
- SoulOrigin15%
- P&J Trading13%
- Air-Scent9%
- HIQILI8%
- Plant Therapy7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 28.2×
Top pumpkin spice essential oils search terms
- pumpkin essential oil24K/yr
- pumpkin spice essential oil41K/yr
- pumpkin spice oil for diffuser8K/yr
- pumpkin fragrance oil6K/yr
- pumpkin spice fragrance oil8K/yr
- essential oils pumpkin spice4K/yr
- pumpkin fragrance oil for candle making3K/yr
- pumpkin pie essential oil7K/yr
- essential oil pumpkin spice3K/yr
- pumpkin spice candle scent oil3K/yr
Top pumpkin spice essential oils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.984.2★8,817 rev
SoulOrigin Pumpkin Pie Essential Oil 120ml (4 Fl Oz) Cozy Fall Fragrance Oils for Aromatherapy Essential Oil Diffuser Natural Autumn Scented Oils for Candle Making Gifts for Women
SoulOrigin$9.064.6★62 rev
AirScent Pumpkin Spice Diffuser Oil - Pumpkin Cinnamon Vanilla - 10 mL
Air-Scent$9.714.6★464 rev
P&J Fragrance Oil Pumpkin Pie 100ml - Candle Scents Soap Scents Diffuser Oil Scents
P&J Trading$18.694.6★3,350 rev
Plant Therapy Pumpkin Spice Fall Essential Oil Blend 10 mL (1/3 oz) Warm & Cozy Blend of Spices Perfect Fall Scent Mood-Boosting & Inviting
Plant Therapy$11.664.1★404 rev
Newest
by launch datePumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.988,817 rev
Soulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set
SoulOrigin$9.5311 rev
Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)
Maple Holistics$14.7332 rev
Aroma Country Pumpkin Spice Diffuser Oil - Luxury Essential Oils for Diffuser Refill & Air Freshener Room Spray Long-Lasting Natural Home Fragrance for Diffusers & Machines (4 Fl Oz)
AROMA COUNTRY$31.9224 rev
Fall Essential Oils Set 6x10ml-Pumpkin Spice Apple Cider Snickerdoodle Vanilla Cinnamon Pine Autumn Fragrance Oils for Diffuser Home Scenting and Seasonal Gifts
Chanhyer$9.98326 rev
Trending
90-day click momentumSoulorigin Autumn Spice Essential Oils Set Cozy Fall Fragrance Oils for Diffuser & Candle Making Cinnamon Vanilla Pumpkin Pie Nutmeg Clove Gingerbread Warm Home Aroma & Gift Set
SoulOrigin$9.534.3★
Pumpkin Pecan Waffles Fragrance Oil Bakery Essential Oils Fragrance Oils for Diffuser for Home Pumpkin Pie Waffle
Ethlauff$9.184.1★
Pumpkin Pie Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Pumpkin Pie Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$6.984.2★
Pumpkin Spice Essential Oil Blend - Warm & Cozy Pumpkin Spice Oil for Diffuser Candles Soaps & DIYs with Real Nutmeg Cinnamon Clove & Ginger Extracts - Fall Scented Aromatherapy Blend (1 Fl Oz)
Maple Holistics$14.734.1★
SoulOrigin Pumpkin Pie Essential Oil 120ml (4 Fl Oz) Cozy Fall Fragrance Oils for Aromatherapy Essential Oil Diffuser Natural Autumn Scented Oils for Candle Making Gifts for Women
SoulOrigin$9.064.6★
What buyers say about pumpkin spice essential oils
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrances”
“Variety is great”
“Great Value”
“Useful”
“its lasted much longer than i thought which is good”
“They fit properly in the Wick device and functioned well”
“this is my fav essential oil set so far”
“As described”
“But could be for you if you like sweetness”
“Very strong”
What buyers complain about
“No smell”
“not strong at all”
“It doesnt last forever”
“I suspect it isnt a very quality product”
“Not a great value at all”
“Oil”
“Didnt fit right”
“sometimes it seams stronger than I like, however, I do have allergies to some scents”
“Doesn't work for long”
“a very misleading product description”
Top return reasons
Common questions
- Is pumpkin spice essential oils profitable to sell on Amazon United States?
- The niche generates $101K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pumpkin spice essential oils niche?
- 20 brands and 32 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in pumpkin spice essential oils?
- Top complaints mined from reviews: Smell, Strength, Durability. The return rate is 1.3%.
- When does demand for pumpkin spice essential oils peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 28.2× the quietest.
- What does it cost to enter the pumpkin spice essential oils niche?
- Listings span $6.98–$31.92; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.