Pumpkin Spice Essential Oils

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

4.9%

Market size, estimated

$101Ka year

Peak month

September28.2× the quietest month

Top search term

pumpkin essential oil24K searches a year

Listings sell for $13.29 on average, from $6.98 to $31.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.29 that is $3K to $7K a year per listing.

Average price

$13.29under the $15 to $100 sweet spot

Price range

$6.98–$31.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #190 within Aromatherapy. It carries 1,261 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

96%

Out of stock, average day

7.7%

Average rank

#190in Aromatherapy

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,261per listing

Listings tracked

28

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months