Is pumpkin spice air freshener profitable to sell on Amazon United States?

The niche generates $285K/yr across 32 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the pumpkin spice air freshener niche?

10 brands and 118 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in pumpkin spice air freshener?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.

When does demand for pumpkin spice air freshener peak?

Demand peaks in Jan–Sep–Dec; the busiest month runs 42.1× the quietest.

What does it cost to enter the pumpkin spice air freshener niche?

Listings span $4.91–$31.14; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.

pumpkin spice air freshener

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.05

avg listing price — sweet spot $15–$100

Price range

Good$4.91–$31.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$285K

$285K/yr · 237K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,711.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pumpkin spice air freshener is a $285K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pumpkin spice air freshener market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $351K–$422K; units × avg price
Conversion rate: 8.6%
Avg BSR: #215
Page quality: 0%
Prime: 84%
Sponsored: 19%
Out of stock: 1.2%
Avg brand age: 55 months
Avg seller age: 124 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

118

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

Glade41%
Air Wick36%
Old Spice14%
Native2%
Febreze2%
FIRIK1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 42.1×

Open Trend

Top pumpkin spice air freshener search terms

pumpkin scent16K/yr +45.7%0.9% conv.
pumpkin spice air freshener25K/yr +36.7%5.5% conv.
old spice pumpkin37K/yr +31.5%5.1% conv.
pumpkin air freshener19K/yr +51.7%4.0% conv.
glade pumpkin spice refills22K/yr -7.6%10.5% conv.
pumpkin deodorant11K/yr +23.4%5.9% conv.
glade pumpkin and ginger11K/yr -24.7%16.1% conv.
pumpkin spice scent11K/yr +144.6%1.9% conv.
air wick pumpkin spice refills9K/yr -11.3%15.3% conv.
glade pumpkin12K/yr +40.6%6.8% conv.

All search terms

Top pumpkin spice air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly

Air Wick$9.304.7★6,711 rev

Old Spice Aluminum Free Deodorant for Men Holidudes Limited Edition 24/7 Holiday Freshness Odor Protection Stocking Stuffer PumpKing Pumpkin Spice Scent 3.0 oz

Old Spice$6.634.4★1,397 rev

Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count

Glade$11.784.7★4,567 rev

Air Wick Plug in Scented Oil Refill 5 ct Pumpkin Spice Air Freshener Essential Oils Fall Scent Fall Decor

Air Wick$11.844.7★6,711 rev

Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count

Glade$24.334.7★376 rev

Newest

by launch date

Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz

Glade$31.147 rev

4mo ago

Old Spice Body Wash for Men Summerdudes 24/7 Shower Fresh with Daily Use Long Lasting Scent Cleanse & Refresh Skin VIP Festival Experience Serial Griller with Charred Marshmallow Scent 24 oz

Old Spice$8.292,505 rev

5mo ago

Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade

LASENTEUR$19.861 rev

6mo ago

Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus

FIRIK$20.8852 rev

8mo ago

Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly

Air Wick$9.306,711 rev

9mo ago

What buyers say about pumpkin spice air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Fresh smell”

Value For Money5%

“Good price”

Quality-Overall4%

“Pure pumpkin goodness”

Advertised Vs Actual Product2%

“As advertised”

Soft Feel1%

“This really help keep his skin soft”

Moist/Dry1%

“Like smell and moisturizer too”

Durability1%

“Long lasting”

Ease Of Use1%

“Easy & convenient”

Size-Overall1%

“great size”

Warmth1%

“Warm and comforting”

What buyers complain about

Smell44%

“Very faint smell”

Leak-Proof7%

“Immediately leaks oil everywhere when opened”

Durability5%

“Stopped working after a couple months”

Value For Money5%

“a little pricey”

Size-Overall4%

“Small”

Allergies3%

“I started itching again”

Strength3%

“a little too strong”

Functionality-Overall2%

“Doesnt work”

Advertised Vs Actual Product2%

“Does not fit description”

Moist/Dry1%

“The stick itself is very dry and hard”

Top return reasons

Smell54%

Leak-Proof14%

Advertised Vs Actual Product9%

Size-Overall8%

Functionality-Overall3%

Compatibility-Overall3%

Value For Money2%

Color1%

Product Condition1%

Defective Material/Parts0%

Common questions

Is pumpkin spice air freshener profitable to sell on Amazon United States?: The niche generates $285K/yr across 32 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the pumpkin spice air freshener niche?: 10 brands and 118 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in pumpkin spice air freshener?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.4%.
When does demand for pumpkin spice air freshener peak?: Demand peaks in Jan–Sep–Dec; the busiest month runs 42.1× the quietest.
What does it cost to enter the pumpkin spice air freshener niche?: Listings span $4.91–$31.14; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 4,711 reviews — the moat a new listing must climb.