Pumpkin Spice Air Freshener

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

8.6%

Market size, estimated

$285Ka year

Peak month

January42.1× the quietest month

Top search term

pumpkin scent16K searches a year

Listings sell for $14.05 on average, from $4.91 to $31.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $14.05 that is $14K to $18K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$4.91–$31.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$18K

Returns

0.4%of orders · Amazon United States median 2.1%

19% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #215 within Air Fresheners. It carries 4,711 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

84%

Out of stock, average day

1.2%

Average rank

#215in Air Fresheners

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,711per listing

Listings tracked

32

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

55 months