Is pumpkin seed oil capsules profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 19 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the pumpkin seed oil capsules niche?

13 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in pumpkin seed oil capsules?

Top complaints mined from reviews: Size-Overall, Dosage, Functionality-Overall. The return rate is 0.0%.

When does demand for pumpkin seed oil capsules peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the pumpkin seed oil capsules niche?

Listings span $10.01–$32.87; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.

pumpkin seed oil capsules

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.7M

$2.7M/yr · 1.3M searches

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.06

avg listing price — sweet spot $15–$100

Price range

Great$10.01–$32.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,822.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pumpkin seed oil capsules is a $2.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pumpkin seed oil capsules market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 10.4%
Avg BSR: #383
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.6%
Avg brand age: 43 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

NOW Foods27%
Micro Ingredients14%
Horbäach12%
BEWORD12%
Nature's live10%
VivoNu8%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -22.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top pumpkin seed oil capsules search terms

pumpkin seed oil capsules961K/yr -33.0%8.7% conv.
pumpkin seed oil supplement51K/yr +36.1%5.9% conv.
pumpkin seed extract55K/yr -3.8%6.2% conv.
now pumpkin seed oil42K/yr -11.6%12.7% conv.
cold pressed pumpkin seed oil capsules17K/yr +65.6%6.5% conv.
pumpkin seed oil capsules for hair growth25K/yr +2.4%5.8% conv.
pumpkin seed supplement16K/yr +42.4%5.3% conv.
pumpkin seed oil pills18K/yr +18.7%6.1% conv.
pumpkin seed extract for bladder control14K/yr +4.3%5.6% conv.
organic pumpkin seed oil capsules18K/yr -18.3%3.8% conv.

All search terms

Top pumpkin seed oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels

NOW Foods$21.594.5★10,093 rev

Horbach Pumpkin Seed Oil 3000mg | 120 Softgel Capsules

Horbäach$10.014.5★3,020 rev

Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune

Nature's live$17.624.5★858 rev

Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Non-GMO

Micro Ingredients$32.874.5★5,694 rev

Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO

BEWORD$21.604.6★788 rev

Newest

by launch date

VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules

VivoNu$29.67229 rev

4mo ago

VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO

VivoNu$27.53202 rev

4mo ago

Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement

Nutricost$15.18127 rev

8mo ago

SCOLA Pumpkin Seed Oil with Saw Palmetto 3200mg/Serving Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Immune Bladder & Prostate Health Non-GMO (300 Softgels)

SCOLA$10.65362 rev

10mo ago

Pumpkin Seed Oil with Saw Palmetto Capsules 3000mg/serving 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health

BEWORD$20.33570 rev

10mo ago

What buyers say about pumpkin seed oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth18%

“Less hair loss”

Quality-Overall14%

“Excellent Product”

Ease Of Chewing/Swallowing7%

“easy to swallow gel caps”

Value For Money6%

“Great Value”

Vitamin5%

“So far its been a quality vitamin”

Regulates Digestion4%

“it is also helping ease constipation”

Efficiency3%

“They seem to be effective”

Side Effects3%

“They dont cause any upset stomach or side effects whatsoever”

Taste-Overall3%

“Taste good”

Ingredients-Overall3%

“Nice ingredient mix”

What buyers complain about

Size-Overall9%

“They are HUGE”

Dosage6%

“wondering if mg are too low”

Functionality-Overall6%

“doesnt seem to be effective”

Side Effects5%

“about an hour later I got super dizzy”

Hair Related4%

“Didn't do anything for my hair”

Allergies3%

“Gave an awful rash”

Advertised Vs Actual Product3%

“Doesnt do as advertised”

Color3%

“which is dark orange”

Smell3%

“They smell like pee”

Quality-Overall3%

“Bad quality control”

Top return reasons

Dosage17%

Advertised Vs Actual Product14%

Ingredients-Overall10%

Quality-Overall7%

Hair Growth7%

Vegan/Organic7%

Value For Money7%

Acid Regulator/Stomach Ache Relief5%