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Pumpkin Seed Oil

Pass

Pumpkin Seed Oil scores 69 out of 100, a Pass. Shoppers spend an estimated $8.8M a year here, search demand grew +5.5% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$8.8M/yr5.0M searches / yr
90-day growth
+5.5%search demand this quarter
Competition
46%top-5 click share · 19 brands · 125 sellers

Flapen Score

Pumpkin Seed Oil against its category

The dotted line is the Health & Household average. Past it, Pumpkin Seed Oil is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Seed Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Pumpkin Seed Oil 5.0M times last year and spent an estimated $8.8M. The top 5 brands take 65% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
9.6%
Market size, estimated
$8.8Ma year
Peak month
February1.7× the quietest month
Top search term
pumpkin seed oil2.3M searches a year

02 · Price

A sale here is worth $18.51.

Listings sell for $18.51 on average, from $9.55 to $33.48. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $18.51 that is $278K to $370K a year per listing.

Average price
$18.51inside the $15 to $100 sweet spot
Price range
$9.55–$33.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
$278K–$370K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #304 within Essential Fatty Acids. It carries 2,412 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#304in Essential Fatty Acids
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,412per listing
Listings tracked
29

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pumpkin Seed Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

125

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

30%

  • Brand 121%
  • Brand 211%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 66%

Demand

Pumpkin Seed Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pumpkin Seed Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin seed oil2.3M/yr
  • pumpkin seed oil with saw palmetto682K/yr
  • pumpkin seed oil capsules961K/yr
  • pumpkin seed oil for hair growth423K/yr
  • saw palmetto and pumpkin seed oil117K/yr
  • cold pressed pumpkin seed oil44K/yr
  • pumpkin seed oil supplement51K/yr
  • organic pumpkin seed oil69K/yr
  • pumpkin seed oil for hair50K/yr
  • micro ingredients pumpkin seed oil39K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Seed Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Hair Growth”
8%of negative reviews mention “Size-Overall”
0.1%of orders come back
“They are HUGE”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Pumpkin Seed Oil questions

Answered from the same tracked data.