pumpkin seed oil
Launch itA $8.8M/yr market growing +5.5% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$8.8M$8.8M/yr · 5.0M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.51avg listing price — sweet spot $15–$100
Price range
Great$9.55–$33.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,412.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pumpkin seed oil is a $8.8M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 69/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pumpkin seed oil market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $7.4M–$9.3M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.3%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
125
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
30%
- Micro Ingredients21%
- BEWORD11%
- NOW Foods11%
- VivoNu11%
- Nature's live10%
- Handcraft Blends6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top pumpkin seed oil search terms
- pumpkin seed oil2.3M/yr
- pumpkin seed oil with saw palmetto682K/yr
- pumpkin seed oil capsules961K/yr
- pumpkin seed oil for hair growth423K/yr
- saw palmetto and pumpkin seed oil117K/yr
- cold pressed pumpkin seed oil44K/yr
- pumpkin seed oil supplement51K/yr
- organic pumpkin seed oil69K/yr
- pumpkin seed oil for hair50K/yr
- micro ingredients pumpkin seed oil39K/yr
Top pumpkin seed oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Non-GMO
Micro Ingredients$32.874.5★5,694 rev
Pumpkin Seed Oil with Saw Palmetto 3500mg Max Strength per Serving 150 Softgels Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Bladder Prostate Health & Immune
Nature's live$17.624.5★858 rev
NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels
NOW Foods$21.594.5★10,093 rev
Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO
BEWORD$21.604.6★788 rev
Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 150 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO
Micro Ingredients$24.554.5★5,694 rev
Newest
by launch date
VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 4000mg 300 Softgels | Organic Cold Pressed | DHT Blocker | Supports Hair Urinary Bladder & Prostate Health | Non-GMO
VivoNu$18.4353 rev
VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules
VivoNu$29.67229 rev
VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO
VivoNu$27.53202 rev
Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 75 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO
Micro Ingredients$17.025,694 rev
Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement
Nutricost$15.18127 rev
Trending
90-day click momentumVivoNu Pumpkin Seed Oil with Saw Palmetto Capsules
VivoNu$29.674.7★
VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 3800mg 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids&Phytosterols | Supports Hair Urinary Bladder&Prostate Health|Non-GMO
VivoNu$27.534.5★
VivoNu Pumpkin Seed Oil with Saw Palmetto Capsules 4000mg 300 Softgels | Organic Cold Pressed | DHT Blocker | Supports Hair Urinary Bladder & Prostate Health | Non-GMO
VivoNu$18.434.5★
![Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women [2000mg per Serving] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement](https://m.media-amazon.com/images/I/410ngjUmDcL.jpg)
Bloom & Bond Pumpkin Seed Oil with Saw Palmetto for Women [2000mg per Serving] - Cold-Pressed Organic Softgels for Healthy Hair & Scalp - Supports Fuller-Looking Hair - Plant-Based Supplement
Bloom & Bond$33.484.3★
Micro Ingredients Pumpkin Seed Oil with Saw Palmetto 75 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Natural Herbal Supplement | Non-GMO
Micro Ingredients$17.024.5★
What buyers say about pumpkin seed oil
What buyers praise and complain about, mined from review topics.What buyers love
“Less hair loss”
“Great quality oil”
“No gross burping or taste after swallowing”
“Great Value”
“So far its been a quality vitamin”
“They seem to be effective”
“no weird aftertaste”
“Easy to Take”
“ingredients are great”
“No side affects”
What buyers complain about
“They are HUGE”
“I guess the dose is very high”
“The smell is different too”
“doesnt seem to be effective”
“about an hour later I got super dizzy”
“very oily. like some of the capsules broke open”
“Gave an awful rash”
“Didn't do anything for my hair”
“Not as explained”
“expensive”
Top return reasons
Common questions
- Is pumpkin seed oil profitable to sell on Amazon United States?
- The niche generates $8.8M/yr across 29 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Launch it (69/100).
- How competitive is the pumpkin seed oil niche?
- 19 brands and 125 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in pumpkin seed oil?
- Top complaints mined from reviews: Size-Overall, Dosage, Smell. The return rate is 0.1%.
- When does demand for pumpkin seed oil peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the pumpkin seed oil niche?
- Listings span $9.55–$33.48; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 2,412 reviews — the moat a new listing must climb.