Is pumpkin seed extract profitable to sell on Amazon United States?

The niche generates $137K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).

How competitive is the pumpkin seed extract niche?

10 brands and 29 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in pumpkin seed extract?

Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.

When does demand for pumpkin seed extract peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the pumpkin seed extract niche?

Listings span $10.01–$34.57; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 4,779 reviews — the moat a new listing must climb.

pumpkin seed extract

Skip it

Soft demand (-6.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.83

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.01–$34.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 77K searches

Review moat

Bad4,779.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, pumpkin seed extract is a $137K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

pumpkin seed extract market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $131K–$175K; units × avg price
Conversion rate: 8.2%
Avg BSR: #114
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.3%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

Life Extension45%
Horbäach15%
BEWORD10%
NOW Foods6%
HAVASU NUTRITION6%
Nutricost5%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -6.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top pumpkin seed extract search terms

pumpkin seed extract56K/yr -6.2%6.1% conv.
pumpkin seed extract for bladder control14K/yr +18.4%5.9% conv.
pumpkin seed extract capsules7K/yr -53.4%10.6% conv.

All search terms

Top pumpkin seed extract products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Life Extension Water-Soluble Pumpkin Seed Extract Promotes Prostate & Urinary Tract Health Bladder Health Support Men Women Gluten-Free Non-GMO Vegetarian 60 Capsules

Life Extension$15.824.4★979 rev

Horbach Pumpkin Seed Oil 3000mg | 120 Softgel Capsules | Essential Fatty Acids with Omega 6 and 9 | Cold Pressed Dietary Supplement | Non-GMO and Gluten Free Formula

Horbäach$10.014.5★2,969 rev

Pumpkin Seed Oil with Saw Palmetto Capsules 3000mg/serving 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health

BEWORD$20.634.5★522 rev

NOW Supplements Pumpkin Seed Oil 1000 mg with Essential Fatty Acids and Phytosterols Cold Pressed 200 Softgels

NOW Foods$21.644.5★10,053 rev

Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement

Nutricost$15.094.8★106 rev

Newest

by launch date

Nutricost Pumpkin Seed Oil 3 000mg Per Serving 180 Softgels for 60 Servings Per Bottle - GMO-Free Gluten-Free Dietary Supplement

Nutricost$15.09106 rev

7mo ago

SCOLA Pumpkin Seed Oil with Saw Palmetto 3200mg/Serving Cold-Pressed with Essential Fatty Acids & Phytosterols Supports Hair Immune Bladder & Prostate Health Non-GMO (300 Softgels)

SCOLA$10.72329 rev

9mo ago

Pumpkin Seed Oil with Saw Palmetto Capsules 3000mg/serving 300 Softgels | Cold Pressed Pure Virgin Oil Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health

BEWORD$20.63522 rev

9mo ago

Pumpkin Seed Oil with Saw Palmetto Softgels 3000mg Per Serving 300 Softgels | Cold-Pressed with Essential Fatty Acids & Phytosterols | Supports Hair Urinary Bladder & Prostate Health | Non-GMO

BEWORD$21.55717 rev

1y ago

Uqora In Control Bladder Support - Daily Bladder Care & Support for Urinary Comfort - Made with botanicals Like Horsetail & Spicebush - Gluten-Free & Vegetarian - 60 Capsules

Uqora$34.571,392 rev

1y ago

What buyers say about pumpkin seed extract

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great quality arrived right away”

Hair Growth14%

“helpful for hair loss”

Efficiency8%

“Works ok”

Value For Money7%

“Great Value”

Ease Of Chewing/Swallowing5%

“easy to swallow gel caps”

Regulates Digestion5%

“Helps with my digestion”

Vitamin4%

“Overall, it feels like a reliable supplement that fits well into my daily vitamin routine”

Advertised Vs Actual Product4%

“As advertised”

Side Effects3%

“I like it because it doesn't cause any side effects with me”

Urinary Bladder Health3%

“Great for bladder control”

What buyers complain about

Functionality-Overall17%

“Did not work”

Smell7%

“Horrible smell”

Side Effects7%

“Made me very sick”

Dosage6%

“First dose and cant take”

Size-Overall5%

“They are HUGE”

Value For Money3%

“its expensive”

Advertised Vs Actual Product3%

“Not as advertised”

Quality-Overall2%

“Lacking quality control”

Hair Related2%

“Didnt help my hair one bit”

Acid Regulator/Stomach Ache Relief2%

“Upset my stomach”

Top return reasons

Functionality-Overall12%

Advertised Vs Actual Product12%

Dosage12%

Ingredients-Overall8%

Value For Money8%

Vegan/Organic8%

Quality-Overall8%

Smell6%

Acid Regulator/Stomach Ache Relief4%

Hair Growth4%

Common questions

Is pumpkin seed extract profitable to sell on Amazon United States?: The niche generates $137K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).
How competitive is the pumpkin seed extract niche?: 10 brands and 29 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in pumpkin seed extract?: Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.
When does demand for pumpkin seed extract peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the pumpkin seed extract niche?: Listings span $10.01–$34.57; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 4,779 reviews — the moat a new listing must climb.