pumpkin protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$35.44avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$64.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good725.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$640K$640K/yr · 288K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin protein powder is a $640K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pumpkin protein powder market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $532K–$709K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 17.8%
- Avg brand age
- 72 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Sprout Living75%
- Anthony's7%
- Sunwarrior6%
- Micro Ingredients3%
- Equip2%
- BareOrganics2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.1×
Top pumpkin protein powder search terms
- sprout living protein powder34K/yr
- epic protein powder31K/yr
- pumpkin protein powder66K/yr
- sprout living10K/yr
- sprout living epic protein11K/yr
- epic protein10K/yr
- pumpkin spice protein powder58K/yr
- pumpkin protein26K/yr
- pumpkin spice protein20K/yr
- sprout living epic protein powder3K/yr
Top pumpkin protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Vanilla Lucuma Powder | 20 Grams Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)
Sprout Living$32.344.4★1,310 rev
Sprout Living Organic Pumpkin Seed Protein Powder Unflavored 20 Grams of Plant Based Protein Powder Without Artificial Sweeteners Non Dairy Non-GMO Vegan Gluten Free (1 Pound 15 Servings)
Sprout Living$29.054.6★1,548 rev
Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Chocolate Maca Powder | 20 Grams Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)
Sprout Living$32.164.4★628 rev
Plant Based Protein & Superfoods Powder Original Unflavored | Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Sugar Free Perfect Keto Drink Mix (1 lb)
Sprout Living$32.324.1★678 rev
Anthonys Organic Pumpkin Seed Protein Powder 1lb Gluten Free Non GMO Unflavored Plant-Based Protein
Anthony's$16.244.6★867 rev
Newest
by launch date
Micro Ingredients Organic Pumpkin Seed Protein Powder 2lb | Raw Plant-Based Protein | Single-Ingredient Powder | Smooth Texture & Versatile Use | Non-GMO Soy Free
Micro Ingredients$27.1971 rev
Vital Proteins Pumpkin Spice Collagen Peptides 20g Collagen Peptides Healthy Hair Skin Nails & Joints
Vital Proteins$21.75232 rev
Sprout Living Organic Pea Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non Dairy Non-GMO Dairy Free Vegan Gluten Free (1 Pound 15 Servings)
Sprout Living$31.0615 rev
Organic Protein Powder Pumpkin Seed Protein Cold Pressed Single-Ingredient Superfood Plant-Based Easy to Digest All 9 Essential Amino Acids Mild Flavor for Smoothies Baking & 20g Protein 15 Servings
Sunwarrior$29.29164 rev
Sprout Living Organic Pumpkin Seed Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non-GMO Dairy Free Vegan Gluten Free (1 Pound 13 Servings)
Sprout Living$32.5359 rev
Trending
90-day click momentumSprout Living Organic Pea Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non Dairy Non-GMO Dairy Free Vegan Gluten Free (1 Pound 15 Servings)
Sprout Living$31.063.8★
Micro Ingredients Organic Pumpkin Seed Protein Powder 2lb | Raw Plant-Based Protein | Single-Ingredient Powder | Smooth Texture & Versatile Use | Non-GMO Soy Free
Micro Ingredients$27.194.3★
Sprout Living Plant Based Protein & Superfoods Powder Original Unflavored | Organic Protein Powder Vegan Non Dairy Non-GMO Gluten Free Sugar Free Perfect Keto Drink Mix (2 lb)
Sprout Living$60.744.1★
Sprout Living Organic Pumpkin Seed Protein Powder Vanilla Flavor 20 Grams of Plant Based Organic Protein Powder Without Sweeteners Non-GMO Dairy Free Vegan Gluten Free (1 Pound 13 Servings)
Sprout Living$32.534.5★
Sprout Living Epic Protein Plant Based Protein & Superfoods Powder Real Sport | 24 Grams Organic Protein Powder Recovery Vegan Non Dairy Non-GMO Gluten Free Low Sugar (1 Pound 12 Servings)
Sprout Living$36.824.2★
What buyers say about pumpkin protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great protein supplement”
“no strange taste or smells”
“Amazing flavor”
“Good quality, clean ingredients, and does exactly what it promises”
“Easy to mix”
“mixes fantastically”
“The best ingredients”
“I love that it is organic”
“Beautiful texture”
“worth every penny”
What buyers complain about
“tastes nothing like chocolate”
“Bad flavor”
“A little expensive”
“this protein powder is disappointing”
“The texture was somewhat grainy”
“Does not completely dissolve”
“Stevia tastes awful”
“Too strong and bitter”
“Just not as sweet as you may be used to”
“False advertising, in my view”
Top return reasons
Common questions
- Is pumpkin protein powder profitable to sell on Amazon United States?
- The niche generates $640K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pumpkin protein powder niche?
- 9 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in pumpkin protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for pumpkin protein powder peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 10.1× the quietest.
- What does it cost to enter the pumpkin protein powder niche?
- Listings span $15.21–$64.02; the average listing price is $35.44 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.