Is pumpkin protein bars profitable to sell on Amazon United States?

The niche generates $27K/yr across 8 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (34/100).

How competitive is the pumpkin protein bars niche?

6 brands and 384 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pumpkin protein bars?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

What does it cost to enter the pumpkin protein bars niche?

Listings span $10.52–$30.97; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 4,123 reviews — the moat a new listing must climb.

pumpkin protein bars

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.62

avg listing price — sweet spot $15–$100

Price range

Great$10.52–$30.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,122.63

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$27K

$27K/yr · 84K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pumpkin protein bars is a $27K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

pumpkin protein bars market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $90K–$113K; units × avg price
Conversion rate: 1.4%
Avg BSR: #123
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 27.1%
Avg brand age: 61 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

384

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Quest62%
Lenny & Larry's14%
Trader Joe's10%
Premier Protein5%
88 Acres5%
KIND5%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 44 weeks — -13.5% search growth over the last 90 days.

Open Trend

Top pumpkin protein bars search terms

quest pumpkin pie protein bar10K/yr -4.3%3.9% conv.
pumpkin bars8K/yr +3.7%0.0% conv.
pumpkin protein bars13K/yr -8.3%1.4% conv.
pumpkin spice protein bar7K/yr +34.6%0.0% conv.
iq pumpkin spice protein bars2K/yr -42.9%0.0% conv.
pumpkin bar3K/yr +16.8%1.5% conv.
pumpkin protein bar4K/yr +17.6%0.7% conv.
quest pumpkin4K/yr -38.8%0.7% conv.
pumpkin spice bars3K/yr -23.4%0.0% conv.
iq protein bars pumpkin spice10K/yr -42.7%0.0% conv.

All search terms

Top pumpkin protein bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quest Nutrition Pumpkin Pie Protein Bar 20g Protein 1g Sugar High Protein Gluten Free Snack 12 Count

Quest$30.384.3★2,736 rev

Quest Nutrition Apple Pie Protein Bar 20g Protein 4g Net Carbs 2g Sugar Gluten Free Keto Friendly 12 Count

Quest$23.224.3★2,673 rev

Lenny & Larrys Protein Cookie [Pumpkin Spice] Chewy Soft Baked 16g Plant Protein Vegan Non-GMO High Fiber 4 Ounce Cookie (Pack of 12)

Lenny & Larry's$21.274.4★1,418 rev

Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count (Pack of 1)

Quest$21.474.3★7,723 rev

Trader Joes This Pumpkin Walks Into A Bar... Cereal Bars

Trader Joe's$10.524.4★191 rev

Newest

by launch date

Premier Protein Shake LIMITED EDITION Pumpkin Spice 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$30.9717,471 rev

1y ago

KIND Healthy Snacks Bars Orange Cranberry Pumpkin Seed Gluten Free High Fiber Snacks 5g Protein 12 Count

KIND$16.78498 rev

2y ago

Quest Nutrition Pumpkin Pie Protein Bar 20g Protein 1g Sugar High Protein Gluten Free Snack 12 Count

Quest$30.382,736 rev

3y ago

Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count (Pack of 1)

Quest$21.477,723 rev

6y ago

88 Acres Banana Bread High Protein Bar 0.18 Ounce 9 Pack

88 Acres$26.33271 rev

6y ago

What buyers say about pumpkin protein bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Absolutely delicious”

Flavor17%

“Best Flavor is Pumpkin”

Nutritional Content17%

“Great tasting protein shakes”

Quality-Overall4%

“Good bar”

Texture/Consistency-Overall3%

“the consistency is very palatable”

Sweetness2%

“Its pretty impressive how they manage to get that cinnamon-apple sweetness”

Advertised Vs Actual Product2%

“As advertised”

Value For Money1%

“Worth it”

Freshness1%

“great freshness”

Blood Sugar Level1%

“these bars are great snacks to have when my sugar is heading downward”

What buyers complain about

Taste-Overall22%

“By itself tastes a little artificial”

Flavor8%

“yucky, artificial flavor that fails to satisfy”

Nutritional Content6%

“She has a protein deficiency”

Hard Feel5%

“it was much harder than it should have been”

Texture/Consistency-Overall5%

“semi chalky texture to them”

Value For Money4%

“A little pricey”

Stale/Rotten/Spoiled4%

“It tasted old, stale and with a horrible aftertaste”

Advertised Vs Actual Product3%

“They didnt say the bars contained soy and milk”

Ease Of Chewing/Swallowing2%

“chewy at the same time”

Moist/Dry2%

“Not very lemony, very dry”

Top return reasons

Taste-Overall25%

Hard Feel13%

Flavor13%

Value For Money13%

Stale/Rotten/Spoiled13%

Ease Of Chewing/Swallowing6%

Advertised Vs Actual Product6%

Regulates Digestion4%

Maintenance And Repair4%

Acid Regulator/Stomach Ache Relief4%

Common questions

Is pumpkin protein bars profitable to sell on Amazon United States?: The niche generates $27K/yr across 8 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (34/100).
How competitive is the pumpkin protein bars niche?: 6 brands and 384 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pumpkin protein bars?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
What does it cost to enter the pumpkin protein bars niche?: Listings span $10.52–$30.97; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 4,123 reviews — the moat a new listing must climb.