Is pumice stone for toilet cleaning profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 24 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Launch it (60/100).

How competitive is the pumice stone for toilet cleaning niche?

16 brands and 30 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in pumice stone for toilet cleaning?

Top complaints mined from reviews: Stain Resistance, Ease Of Cleaning, Functionality-Overall. The return rate is 0.5%.

When does demand for pumice stone for toilet cleaning peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the pumice stone for toilet cleaning niche?

Listings span $6.35–$21.97; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 2,368 reviews — the moat a new listing must climb.

pumice stone for toilet cleaning

Launch it

A $2.7M/yr market growing +6.3% this quarter with returns at 0.5% — clears our launch bar.

Conversion

Incredible20.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Incredible$2.7M

$2.7M/yr · 1.3M searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.35–$21.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,367.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.25

avg listing price — sweet spot $15–$100

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, pumice stone for toilet cleaning is a $2.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pumice stone for toilet cleaning market data

Units sold / yr: 250K–300K; avg 8,000–10,000/product
Revenue / yr: $2.6M–$3.1M; units × avg price
Conversion rate: 20.7%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

25%

DISIWENE20%
FAZMoss18%
Herda16%
Laiyeoy8%
Riuja7%
Forujx6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top pumice stone for toilet cleaning search terms

pumice stone toilet bowl cleaner733K/yr +7.7%18.0% conv.
pumice stone for toilet150K/yr -9.7%15.5% conv.
toilet pumice stone with handle93K/yr +10.1%18.4% conv.
toilet pumice stone60K/yr +8.9%16.2% conv.
pumas stone for toilet25K/yr +23.3%16.8% conv.
toilet stone cleaning block22K/yr +11.8%11.2% conv.
pumice stone with handle26K/yr -17.1%4.7% conv.
toilet pumice20K/yr +5.3%12.9% conv.
pumice toilet bowl cleaner20K/yr -27.0%17.2% conv.
toilet bowl pumice stone16K/yr +15.8%14.7% conv.

All search terms

Top pumice stone for toilet cleaning products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DISIWENE Pumice Cleaning Stone with Handle Toilet Bowl Cleaner Hard Water Ring Remover for Bath/Pool/Kitchen/Household Cleaning (4 4 Pack with Handle)

DISIWENE$8.394.6★9,586 rev

2 Pack Pumice Stone for Toilet Cleaning Extra Long Handle for Removing Bowl Ring Pool Bathroom Toilet Brush

FAZMoss$8.914.6★5,998 rev

5 Packs Pumice Cleaning Stone with Extra Long Handle Pumice Stone for Toilet Bowl Clean for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks

Herda$9.954.6★1,157 rev

Laiyeoy Toilet Bowl Cleaner Pumice Stone -Hard Water Stain Remover with Ergonomic Handle Powerfully Removes Toilet Bowl RingsRust &LimeIdeal for Toilet Brush/BBQ Grills/Sink/Pool/Bathroom2Pack

Laiyeoy$7.504.6★1,679 rev

8 Pack Pumice Stone Toilet Bowl Cleaner with Long Handle - Replaceable Toilet Pumice Stone Equipped with 2 Handles and 8 Floating Stones for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks

Forujx$8.174.6★162 rev

Newest

by launch date

6 Packs Pumice Stone Toilet Bowl Cleaner Pumice Stone for Cleaning Powerfully Cleans Hard Water Rings for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks

Herda$9.8877 rev

4mo ago

8 Pack Pumice Stone Toilet Bowl Cleaner with Long Handle - Replaceable Toilet Pumice Stone Equipped with 2 Handles and 8 Floating Stones for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks

Forujx$8.17162 rev

5mo ago

Pumice Toilet Brush Scrubber with 9.5 Handle - 1 Scrubber + 4 Pumice Stones - Remove Hard Water Stains Rust & Lime from Toilet Tub Tile Grill & Pool - No-Scratch Easy Grip

Btolin$6.6454 rev

7mo ago

HelpX 8 Pack Pumice Stone Toilet Bowl Set with 18 in Extra Long Handle White Holder Case Pumice Stone for Cleaning for Cleaning Toilets Bathtubs Grills Swimming Pools Sinks

HelpX$21.39226 rev

8mo ago

MEQHUO Toilet Pumice Stone With Handle 5 Pack Pumice Stone Toilet Bowl Cleaner Hard Water Toilets Ring Remover for Cleaning Toilets Bathtubs Stove Grills Swimming Pools Sinks

MEQHUO$7.28199 rev

9mo ago

What buyers say about pumice stone for toilet cleaning

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“Clean and easy to use”

Efficiency11%

“Works Great”

Ease Of Use10%

“easy to hold”

Quality-Overall10%

“Excellent product”

Advertised Vs Actual Product8%

“Exactly as pictured”

Value For Money8%

“Excellent value”

Handle Quality4%

“Love the handles”

Product Condition3%

“it looked brand new”

Stain Resistance3%

“stains are gone”

Scratch Resistance2%

“No scratches either”

What buyers complain about

Stain Resistance18%

“contributing to the stain”

Ease Of Cleaning13%

“Hard to clean”

Functionality-Overall8%

“Doesn't work well”

Durability8%

“Fell apart”

Size-Overall3%

“Too short”

Ease Of Use3%

“it seems impossible to completely remove it”

Rusts/Corrodes3%

“its inevitable that youre going to have to clean the rust stains out”

Quality-Overall3%

“Complete waste of $$$ Poor quality pumice”

Strength2%

“Not very strong”

Value For Money2%

“Too Expensive”

Top return reasons

Functionality-Overall18%

Cleaning Modes11%

Advertised Vs Actual Product10%

Size-Overall10%

Value For Money10%

Scratch Resistance5%

Defective Material/Parts5%

Durability4%