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Pulse Oximeter

Maybe

Shoppers spend an estimated $21.0M a year here. But the average product has 40,213 reviews to catch up to, so Pulse Oximeter is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$21.0M/yr5.6M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 18 sellers

Flapen Score

Pulse Oximeter against its category

The dotted line is the Health & Household average. Past it, Pulse Oximeter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pulse Oximeter market on Amazon at a glance

Shoppers on Amazon United States searched for Pulse Oximeter 5.6M times last year and spent an estimated $21.0M. The top 5 brands take 92% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.0M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
13.2%
Market size, estimated
$21.0Ma year
Peak month
January1.3× the quietest month
Top search term
pulse oximeter2.1M searches a year

02 · Price

A sale here is worth $28.47.

Listings sell for $28.47 on average, from $7.91 to $198.01. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 50,000 to 60,000 of them. At $28.47 that is $1.4M to $1.7M a year per listing.

Average price
$28.47inside the $15 to $100 sweet spot
Price range
$7.91–$198.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
50,000–60,000
Revenue per listing a year
$1.4M–$1.7M
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Health Monitors. It carries 40,213 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Health Monitors
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
40,213per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pulse Oximeter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pulse Oximeter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pulse Oximeter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pulse oximeter2.1M/yr
  • oxygen monitor fingertip729K/yr
  • pulse oximeter medical grade670K/yr
  • oximeter481K/yr
  • pulse ox293K/yr
  • pulse oximeter fingertip271K/yr
  • oximeter finger with pulse fda approved153K/yr
  • o2 pulse oximeter finger159K/yr
  • oxygen monitor108K/yr
  • oximetro85K/yr

Reviews and returns

What reviews say buyers love and hate about Pulse Oximeter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Measurement/Reading Accuracy”
1.6%of orders come back
“Poor accuracy”
A buyer, on “Measurement/Reading Accuracy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pulse Oximeter questions

Answered from the same tracked data.