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Puffs

Fail

The top 5 brands take 100% of clicks, so Puffs is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$2.0M/yr1.2M searches / yr
90-day growth
-12.1%search demand this quarter
Competition
71%top-5 click share · 3 brands · 593 sellers

Flapen Score

Puffs against its category

The dotted line is the Health & Household average. Past it, Puffs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffs market on Amazon at a glance

Shoppers on Amazon United States searched for Puffs 1.2M times last year and spent an estimated $2.0M. All 3 brands take every click. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
13.4%
Market size, estimated
$2.0Ma year
Peak month
February1.9× the quietest month
Top search term
puffs402K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $2.24 to $28.26. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $12.08 that is $121K to $151K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$2.24–$28.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$121K–$151K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Tissues, Toilet Paper & Sprays. It carries 14,129 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Tissues, Toilet Paper & Sprays
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
14,129per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Puffs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

593

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 27%
  • Brand 34%

Demand

Puffs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Puffs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffs402K/yr
  • puff334K/yr
  • puffs tissues210K/yr
  • puffs ultra soft tissues114K/yr
  • puffs ultra soft facial tissues17K/yr
  • puffs tissues cube boxes48K/yr
  • puffs tissue18K/yr
  • puff tissues14K/yr
  • tissues puffs12K/yr
  • puffs ultra soft10K/yr

Reviews and returns

What reviews say buyers love and hate about Puffs

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Allergies”
0.1%of orders come back
“Highly allergic”
A buyer, on “Allergies”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puffs questions

Answered from the same tracked data.