Puff Bar
FailThe top 5 brands take 100% of clicks, so Puff Bar is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $199K/yr206K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 82%top-5 click share · 2 brands · 25 sellers
Flapen Score
Puff Bar against its category
The dotted line is the Health & Household average. Past it, Puff Bar is stronger. Inside it, weaker.
Market
The Puff Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Puff Bar 206K times last year and spent an estimated $199K. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $199Ka year
- Peak month
- February37.5× the quietest month
- Top search term
- puff bars105K searches a year
02 · Price
A sale here is worth $24.56.
Listings sell for $24.56 on average, from $10.55 to $28.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $24.56 that is $12K to $18K a year per listing.
- Average price
- $24.56inside the $15 to $100 sweet spot
- Price range
- $10.55–$28.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #52 within Nutrition Bars & Drinks. It carries 1,307 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 20%
- Out of stock, average day
- 1.3%
- Average rank
- #52in Nutrition Bars & Drinks
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 1,307per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Puff Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
- Price
- $28.16
- Rating
- 4.5/5
- Reviews
- 3,671
- Age
- 3y ago

BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 2,436
- Age
- 3y ago

BUILT Puff Protein Bars Cookie Dough Chunk 15g Protein - 12 Count
- Price
- $27.10
- Rating
- 4.6/5
- Reviews
- 1,401
- Age
- 3y ago

BUILT Puff Protein Bars Coconut 17g Protein - 12 Count
- Price
- $28.00
- Rating
- 4.6/5
- Reviews
- 3,001
- Age
- 4y ago

BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
- Price
- $28.38
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 7mo ago
Trending
estimated 90-day click momentum
BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count
- Price
- $27.84
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 10mo ago

BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary
- Price
- $28.16
- Rating
- 4.5/5
- Reviews
- 3,671
- Age
- 3y ago

BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
- Price
- $28.38
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 7mo ago

BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count
- Price
- $27.64
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 1y ago

BUILT Puff Protein Bars Brownie Batter 17g Protein - 12 Count
- Price
- $26.14
- Rating
- 4.7/5
- Reviews
- 2,436
- Age
- 3y ago
Newest
by launch date
BUILT Sour Puff Protein Bar Variety Pack 16g Protein - 12 Count
- Price
- $28.38
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 7mo ago

BUILT Puff Protein Bars Peanut Butter Cup 17g Protein - 12 Count
- Price
- $27.84
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 10mo ago

Chewable Breather Puff Bar Natural Aromatherapy Quit Vaping Aid & Quit Smoking Tool Nicotine-Free Solution for Craving Relief Stress Relief Tool Reusable Silicone Fidget Chew Stick
- Price
- $10.55
- Rating
- 2.8/5
- Reviews
- 24
- Age
- 11mo ago

Limited Edition Flex Hand Fidget & Chewable Sensory Tool for Adults
- Price
- $13.30
- Rating
- 2.9/5
- Reviews
- 116
- Age
- 11mo ago

BUILT Bar Puff Protein Bars - Strawberries N Cream - 15g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count
- Price
- $27.64
- Rating
- 4.4/5
- Reviews
- 924
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Built Bar93%
- Generic7%
- Open — no brand owns it (0%)
Demand
Puff Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 37.5×
Search terms
Top Puff Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puff bars105K/yr
- puff bar44K/yr
- bilt bars16K/yr
- build puff protein bars18K/yr
- marshmallow protein bar11K/yr
- build protein bars8K/yr
- build bars protein4K/yr
- built in protein bars945/yr
Reviews and returns
What reviews say buyers love and hate about Puff Bar
We read the reviews and the return reasons for every product selling here.
“Soapy taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puff Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









