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57

pterostilbene

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 17Conversion 76Competition 38Returns 100Price range 82Avg price 95Brand share 66Review moat 85Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.57

avg listing price — sweet spot $15–$100

Review moat

Great301.77

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.23–$111.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$233K

$233K/yr · 102K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pterostilbene is a $233K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pterostilbene market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$253K–$316K
units × avg price
Conversion rate
7.2%
Avg BSR
#1,843
Page quality
0%
Prime
95%
Sponsored
86%
Out of stock
4.0%
Avg brand age
74 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

28%

  • NatureBell20%
  • Nutricost17%
  • Double Wood Supplements13%
  • NusaPure9%
  • ProHealth7%
  • Jarrow Formulas7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -16.2% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Top pterostilbene search terms

  • pterostilbene63K/yr
  • pterostilbene 150mg18K/yr
  • pterostilbene supplement21K/yr
All search terms

Top pterostilbene products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

What buyers say about pterostilbene

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Capsule quality and ease of use”

Vitamin11%

“Potent, high-quality supplement with noticeable benefits”

Value For Money9%

“Really worth the money”

Ingredients-Overall8%

“Overall its a great well thought out formula”

Advertised Vs Actual Product7%

“exactly what I ordered”

Ease Of Use7%

“Easy to use”

Energy Level5%

“is beneficial, and noticeable at providing a slight boost in overall wellness or energy”

Ease Of Chewing/Swallowing5%

“easy to swallow”

Focus Enhancement4%

“Boosted daily energy and focus”

Efficiency3%

“this is supposed to work really well”

What buyers complain about

Dosage10%

“I've been taking this supplement daily for almost a month I have experienced no difference yet”

Value For Money8%

“Unreasonable Price”

Ingredients-Overall7%

“The ingredients pictured does not have stearates The ingredients do not match”

Advertised Vs Actual Product7%

“It's all marketing. NOTHING in this bottle justifies the cost”

Nutritional Content7%

“Nutricost accused of misrepresentation”

Ease Of Use7%

“even harder to spell”

Heart Health3%

“after taking it I feel like I am low blood sugar all day”

Size-Overall2%

“Theyre a bit on the large side”

Absorbency2%

“because so much of it just doesn't get absorbed”

Taste-Overall2%

“It has no taste I dont mind it at all”

Common questions

Is pterostilbene profitable to sell on Amazon United States?
The niche generates $233K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the pterostilbene niche?
19 brands and 21 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in pterostilbene?
Top complaints mined from reviews: Dosage, Value For Money, Ingredients-Overall. The return rate is 0.0%.
When does demand for pterostilbene peak?
Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the pterostilbene niche?
Listings span $10.23–$111.61; the average listing price is $31.57 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.