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Psyllium Husk Powder for Baking

Fail

Demand is soft, at -24.0% this quarter, so Psyllium Husk Powder for Baking is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$164K/yr75K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
75%top-5 click share · 9 brands · 25 sellers

Flapen Score

Psyllium Husk Powder for Baking against its category

The dotted line is the Health & Household average. Past it, Psyllium Husk Powder for Baking is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk Powder for Baking market on Amazon at a glance

Shoppers on Amazon United States searched for Psyllium Husk Powder for Baking 75K times last year and spent an estimated $164K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
13.4%
Market size, estimated
$164Ka year
Peak month
April2.9× the quietest month
Top search term
psyllium husk powder for baking39K searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $9.22 to $32.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.49 that is $4K to $8K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$9.22–$32.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #1,712 within Psyllium. It carries 5,442 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#1,712in Psyllium
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,442per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Psyllium Husk Powder for Baking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

9%

  • Brand 142%
  • Brand 217%
  • Brand 313%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

Psyllium Husk Powder for Baking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Psyllium Husk Powder for Baking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psyllium husk powder for baking39K/yr
  • psyllium husk for baking21K/yr
  • psyllium husk powder baking3K/yr
  • psyllium husk for cooking3K/yr
  • psyllium husk baking3K/yr
  • psyllium husk for baking bread3K/yr
  • psyllium husk powder for baking bread3K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk Powder for Baking

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible Taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Psyllium Husk Powder for Baking questions

Answered from the same tracked data.