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Psyllium Husk Powder

Pass

Psyllium Husk Powder scores 71 out of 100, a Pass. Shoppers spend an estimated $13.3M a year here, search demand grew +24.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 14,768 Health & Household niches · +22 vs the category median of 49
Market size
$13.3M/yr6.8M searches / yr
90-day growth
+24.3%search demand this quarter
Competition
45%top-5 click share · 19 brands · 609 sellers

Flapen Score

Psyllium Husk Powder against its category

The dotted line is the Health & Household average. Past it, Psyllium Husk Powder is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Psyllium Husk Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Psyllium Husk Powder 6.8M times last year and spent an estimated $13.3M. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.3M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
10.8%
Market size, estimated
$13.3Ma year
Peak month
May2.1× the quietest month
Top search term
psyllium husk powder2.8M searches a year

02 · Price

A sale here is worth $18.07.

Listings sell for $18.07 on average, from $9.22 to $33.71. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $18.07 that is $452K to $542K a year per listing.

Average price
$18.07inside the $15 to $100 sweet spot
Price range
$9.22–$33.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
25,000–30,000
Revenue per listing a year
$452K–$542K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #68 within Psyllium. It carries 9,010 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#68in Psyllium
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,010per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Psyllium Husk Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

609

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

26%

  • Brand 136%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Psyllium Husk Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Psyllium Husk Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • psyllium husk powder2.8M/yr
  • psyllium husk2.1M/yr
  • psyllium husk powder organic436K/yr
  • psyllium390K/yr
  • psyllium husk fiber201K/yr
  • organic psyllium husk powder139K/yr
  • psyllium fiber181K/yr
  • now psyllium husk powder111K/yr
  • organic psyllium husk73K/yr
  • psyllium husk organic63K/yr

Reviews and returns

What reviews say buyers love and hate about Psyllium Husk Powder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Has a weird taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Psyllium Husk Powder questions

Answered from the same tracked data.