Psyllium Husk Powder
PassPsyllium Husk Powder scores 71 out of 100, a Pass. Shoppers spend an estimated $13.3M a year here, search demand grew +24.3% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 14,768 Health & Household niches · +22 vs the category median of 4971
- Market size
- $13.3M/yr6.8M searches / yr
- 90-day growth
- +24.3%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 609 sellers
Flapen Score
Psyllium Husk Powder against its category
The dotted line is the Health & Household average. Past it, Psyllium Husk Powder is stronger. Inside it, weaker.
Market
The Psyllium Husk Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Psyllium Husk Powder 6.8M times last year and spent an estimated $13.3M. The top 5 brands take 70% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.3M a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- +24.3%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $13.3Ma year
- Peak month
- May2.1× the quietest month
- Top search term
- psyllium husk powder2.8M searches a year
02 · Price
A sale here is worth $18.07.
Listings sell for $18.07 on average, from $9.22 to $33.71. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $18.07 that is $452K to $542K a year per listing.
- Average price
- $18.07inside the $15 to $100 sweet spot
- Price range
- $9.22–$33.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $452K–$542K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #68 within Psyllium. It carries 9,010 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #68in Psyllium
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 9,010per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Psyllium Husk Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Its Just! - Psyllium Husk Powder GLP-1 Friendly Easy Mixing Dietary Fiber Cleanse Your Digestive System Finely Ground Powder Ideal for Keto Baking Non-GMO (Unflavored 10oz (Pack of 1))
- Price
- $11.79
- Rating
- 4.3/5
- Reviews
- 16,617
- Age
- 7y ago

NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 24-Ounce
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 24,082
- Age
- 22y ago

NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 12-Ounce
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 24,082
- Age
- 22y ago

Viva Naturals Organic Psyllium Husk Powder 24 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies
- Price
- $19.75
- Rating
- 4.4/5
- Reviews
- 14,986
- Age
- 11y ago

NOW Foods Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce
- Price
- $10.14
- Rating
- 4.6/5
- Reviews
- 12,448
- Age
- 22y ago
Trending
estimated 90-day click momentum
365 by Whole Foods Market Psyllium Husk Conventional Ca Only 12 Ounce
- Price
- $12.16
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago

Kate Naturals Psyllium Husk Powder for Fiber Digestion & Baking Bread. Mixes Easily with Juice & Smoothies (8oz Organic Gluten Free Fine Ground)
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 7,059
- Age
- 11mo ago

365 by Whole Foods Market Psyllium Husk Organic 12 Ounce
- Price
- $18.20
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 2y ago

Nutricost Psyllium Husk Ground Powder (1lbs) - Gluten Free and Non-GMO
- Price
- $19.62
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 7y ago

NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 24-Ounce
- Price
- $18.28
- Rating
- 4.5/5
- Reviews
- 24,082
- Age
- 22y ago
Newest
by launch date
Kate Naturals Psyllium Husk Powder for Fiber Digestion & Baking Bread. Mixes Easily with Juice & Smoothies (8oz Organic Gluten Free Fine Ground)
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 7,059
- Age
- 11mo ago

Sunwarrior Organic Psyllium Husk Powder Plant-Based Fiber for Gut Health & Regularity Supports Digestion & Satiety Certified Organic Gluten-Free Non-GMO Keto-Friendly 11.6 oz
- Price
- $19.91
- Rating
- 4.4/5
- Reviews
- 228
- Age
- 1y ago

Micro Ingredients Organic Whole Psyllium Husks 3lbs | Daily Soluble Fiber Supplement | Sourced from India | Ideal for Oatmeal Coffee & Beverage | Unflavored Non-GMO Keto Friendly Vegan
- Price
- $32.80
- Rating
- 4.6/5
- Reviews
- 473
- Age
- 1y ago

Konsyl Daily Psyllium Fiber Powder - 19oz 90 Servings Natural Unflavored Soluble Dietary Fiber Supplement - Psyllium Husk Prebiotic for Digestive Support and Gut Health - Sugar Free Keto & Vegan
- Price
- $25.71
- Rating
- 4.4/5
- Reviews
- 1,154
- Age
- 2y ago

Viva Naturals Organic Psyllium Husk Powder 10 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies
- Price
- $11.95
- Rating
- 4.4/5
- Reviews
- 14,986
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
609
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 87%
Open market
26%
- NOW Foods36%
- It's Just!14%
- Viva Naturals8%
- Nutricost7%
- 365 by Whole Foods Market5%
- Metamucil5%
Demand
Psyllium Husk Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Psyllium Husk Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- psyllium husk powder2.8M/yr
- psyllium husk2.1M/yr
- psyllium husk powder organic436K/yr
- psyllium390K/yr
- psyllium husk fiber201K/yr
- organic psyllium husk powder139K/yr
- psyllium fiber181K/yr
- now psyllium husk powder111K/yr
- organic psyllium husk73K/yr
- psyllium husk organic63K/yr
Reviews and returns
What reviews say buyers love and hate about Psyllium Husk Powder
We read the reviews and the return reasons for every product selling here.
“Has a weird taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Psyllium Husk Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









