Is psyllium husk powder profitable to sell on Amazon United States?

The niche generates $13.3M/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Launch it (71/100).

How competitive is the psyllium husk powder niche?

19 brands and 609 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in psyllium husk powder?

Top complaints mined from reviews: Taste-Overall, Solubility, Functionality-Overall. The return rate is 0.0%.

When does demand for psyllium husk powder peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the psyllium husk powder niche?

Listings span $9.22–$33.71; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 9,010 reviews — the moat a new listing must climb.

psyllium husk powder

Launch it

A $13.3M/yr market growing +24.3% this quarter with returns at 0.0% — clears our launch bar.

Market size

Incredible$13.3M

$13.3M/yr · 6.8M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.07

avg listing price — sweet spot $15–$100

Price range

Great$9.22–$33.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,010.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, psyllium husk powder is a $13.3M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 71/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

psyllium husk powder market data

Units sold / yr: 600K–800K; avg 25,000–30,000/product
Revenue / yr: $10.8M–$14.5M; units × avg price
Conversion rate: 10.8%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 3.3%
Avg brand age: 71 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

609

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

26%

NOW Foods36%
It's Just!14%
Viva Naturals8%
Nutricost7%
365 by Whole Foods Market5%
Metamucil5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top psyllium husk powder search terms

psyllium husk powder2.8M/yr +28.4%9.6% conv.
psyllium husk2.1M/yr +20.2%8.3% conv.
psyllium husk powder organic436K/yr +54.4%9.0% conv.
psyllium390K/yr -2.6%5.8% conv.
psyllium husk fiber201K/yr +13.1%6.7% conv.
organic psyllium husk powder139K/yr +48.5%8.9% conv.
psyllium fiber181K/yr -5.3%4.9% conv.
now psyllium husk powder111K/yr +7.5%16.7% conv.
organic psyllium husk73K/yr +42.9%6.5% conv.
psyllium husk organic63K/yr +56.5%7.4% conv.

All search terms

Top psyllium husk powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Its Just! - Psyllium Husk Powder GLP-1 Friendly Easy Mixing Dietary Fiber Cleanse Your Digestive System Finely Ground Powder Ideal for Keto Baking Non-GMO (Unflavored 10oz (Pack of 1))

It's Just!$11.794.3★16,617 rev

NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 24-Ounce

NOW Foods$18.284.5★24,082 rev

NOW Foods Supplements Psyllium Husk Powder Non-GMO Project Verified Soluble Fiber 12-Ounce

NOW Foods$10.044.5★24,082 rev

Viva Naturals Organic Psyllium Husk Powder 24 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies

Viva Naturals$19.754.4★14,986 rev

NOW Foods Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce

NOW Foods$10.144.6★12,448 rev

Newest

by launch date

Kate Naturals Psyllium Husk Powder for Fiber Digestion & Baking Bread. Mixes Easily with Juice & Smoothies (8oz Organic Gluten Free Fine Ground)

Kate Naturals$10.027,059 rev

11mo ago

Sunwarrior Organic Psyllium Husk Powder Plant-Based Fiber for Gut Health & Regularity Supports Digestion & Satiety Certified Organic Gluten-Free Non-GMO Keto-Friendly 11.6 oz

Sunwarrior$19.91228 rev

1y ago

Micro Ingredients Organic Whole Psyllium Husks 3lbs | Daily Soluble Fiber Supplement | Sourced from India | Ideal for Oatmeal Coffee & Beverage | Unflavored Non-GMO Keto Friendly Vegan

Micro Ingredients$32.80473 rev

1y ago

Konsyl Daily Psyllium Fiber Powder - 19oz 90 Servings Natural Unflavored Soluble Dietary Fiber Supplement - Psyllium Husk Prebiotic for Digestive Support and Gut Health - Sugar Free Keto & Vegan

Konsyl$25.711,154 rev

2y ago

Viva Naturals Organic Psyllium Husk Powder 10 oz Finely Ground Unflavored Vegan Keto Paleo Non-GMO Plant-Based Superfood Good Source of Fiber for Gluten-Free Baking Juices & Smoothies

Viva Naturals$11.9514,986 rev

2y ago

What buyers say about psyllium husk powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Now brand has consistent quality”

Nutritional Content8%

“Great source of fiber”

Regulates Digestion7%

“Digestive wellness”

Value For Money6%

“Great deal”

Efficiency6%

“Does its job very well”

Advertised Vs Actual Product5%

“As advertised”

Taste-Overall4%

“The taste is surprisingly refreshing”

Solubility4%

“easy to mix”

Ease Of Use4%

“Makes life easier”

Ingredients-Overall3%

“No junk ingredients added”

What buyers complain about

Taste-Overall13%

“Has a weird taste”

Solubility9%

“Does not mix well”

Functionality-Overall6%

“Not effective”

Value For Money4%

“Not worth it”

Thickness4%

“Not thick”

Nutritional Content3%

“Not worth the nutritional value for serving”

Ingredients-Overall3%

“Perhaps the ingredients are not as effective as those I have previously used”

Dosage3%

“Start slow and low dose”

Texture/Consistency-Overall3%

“Texture: a little grit”

Advertised Vs Actual Product2%

“Be aware it doesnt look like the picture on the package”

Top return reasons

Taste-Overall16%

Functionality-Overall9%

Advertised Vs Actual Product9%

Value For Money7%

Solubility7%

Smell6%

Size-Overall4%