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psoriasis soap

Worth a look

Shows low returns (0.4%), but soft demand (-15.4% this quarter) keeps it on the watch list.

Market size 25Growth 17Conversion 83Competition 43Returns 98Price range 72Avg price 77Brand share 64Review moat 22Quality gap 43

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Price range

Good$6.96–$35.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 71K searches

Review moat

Bad9,717.9

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, psoriasis soap is a $102K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

psoriasis soap market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$96K–$128K
units × avg price
Conversion rate
9.0%
Avg BSR
#439
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
8.6%
Avg brand age
74 months
Avg seller age
133 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

93

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

28%

  • CeraVe30%
  • TriDerma16%
  • Dermasolve8%
  • KESMEDIK7%
  • Terramed Just Think Comfort6%
  • Kenkoderm5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
4K3KPrime Day '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top psoriasis soap search terms

  • psoriasis body wash60K/yr
  • body wash for psoriasis6K/yr
  • dermatitis body wash5K/yr
All search terms

Top psoriasis soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$31K40%$41K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about psoriasis soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Clean fresh scent”

Quality-Overall10%

“Great soap product”

Soft Feel8%

“Leaves skin soft”

Moist/Dry8%

“Its moisturizing”

Cleansing7%

“Good cleanser”

Value For Money5%

“Good value for money”

Suitability Combination Skin5%

“Good for your skin”

Lather4%

“Luxurious Lather”

Suitability Dry Skin4%

“Good for dry skin issues”

Allergies4%

“No more itching”

What buyers complain about

Smell16%

“Awful smell”

Allergies13%

“Irritated my skin”

Leak-Proof5%

“Leaking”

Value For Money4%

“Very expensive”

Functionality-Overall4%

“Did NOT work”

Moist/Dry4%

“Made my skin very dry”

Size-Overall3%

“Very small”

Skin Health3%

“Irritated my skin”

Motor Power2%

“Broken pump”

Lather2%

“Doesnt lather”

Top return reasons

Leak-Proof35%
Smell12%
Motor Power10%
Advertised Vs Actual Product7%
Value For Money4%
Size-Overall4%
Functionality-Overall4%
Sensitivity-Overall3%
Product Condition2%
Moist/Dry2%

Common questions

Is psoriasis soap profitable to sell on Amazon United States?
The niche generates $102K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the psoriasis soap niche?
18 brands and 93 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in psoriasis soap?
Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.4%.
When does demand for psoriasis soap peak?
Demand is steady year-round — the busiest month runs 1.9× the quietest.
What does it cost to enter the psoriasis soap niche?
Listings span $6.96–$35.65; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 9,718 reviews — the moat a new listing must climb.