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Protein Variety Pack

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Variety Pack is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$415K/yr229K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
61%top-5 click share · 3 brands · 620 sellers

Flapen Score

Protein Variety Pack against its category

The dotted line is the Health & Household average. Past it, Protein Variety Pack is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Variety Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Variety Pack 229K times last year and spent an estimated $415K. All 3 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
9.2%
Market size, estimated
$415Ka year
Peak month
January33.4× the quietest month
Top search term
88 acres protein bars78K searches a year

02 · Price

A sale here is worth $19.73.

Listings sell for $19.73 on average, from $1.83 to $28.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.73 that is $30K to $39K a year per listing.

Average price
$19.73inside the $15 to $100 sweet spot
Price range
$1.83–$28.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$39K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Nutrition Bars & Drinks. It carries 352 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#437in Nutrition Bars & Drinks
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Protein Variety Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

620

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 26%
  • Brand 36%

Demand

Protein Variety Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 33.4×

Search terms

Top Protein Variety Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 88 acres protein bars78K/yr
  • 88 acres58K/yr
  • 88 acres bars32K/yr
  • banana protein bar8K/yr
  • banana bread protein bar5K/yr
  • 88 acres dark chocolate sea salt bars6K/yr
  • built puff bars protein banana7K/yr
  • seed bars4K/yr
  • iq bars banana nut4K/yr
  • iq protein bars banana nut3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Variety Pack

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Gross flavor”
A buyer, on “Flavor”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Protein Variety Pack questions

Answered from the same tracked data.