Is protein variety pack profitable to sell on Amazon United States?

The niche generates $415K/yr across 19 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the protein variety pack niche?

3 brands and 620 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein variety pack?

Top complaints mined from reviews: Flavor, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for protein variety pack peak?

Demand peaks in Jan–Feb; the busiest month runs 33.4× the quietest.

What does it cost to enter the protein variety pack niche?

Listings span $1.83–$28.58; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

protein variety pack

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.73

avg listing price — sweet spot $15–$100

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great352.32

avg incumbent reviews — the moat a new listing must climb

Market size

Good$415K

$415K/yr · 229K searches

Price range

Good$1.83–$28.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein variety pack is a $415K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

protein variety pack market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $592K–$789K; units × avg price
Conversion rate: 9.2%
Avg BSR: #437
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

620

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

88 Acres88%
Built Bar6%
IQBAR6%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -0.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 33.4×

Open Trend

Top protein variety pack search terms

88 acres protein bars78K/yr -6.3%11.5% conv.
88 acres58K/yr -0.3%10.9% conv.
88 acres bars32K/yr -2.9%10.3% conv.
banana protein bar8K/yr +8.0%1.5% conv.
banana bread protein bar5K/yr +89.5%1.3% conv.
88 acres dark chocolate sea salt bars6K/yr +26.1%14.4% conv.
built puff bars protein banana7K/yr -33.4%7.9% conv.
seed bars4K/yr -0.4%1.7% conv.
iq bars banana nut4K/yr -17.4%17.2% conv.
iq protein bars banana nut3K/yr +88.5%16.5% conv.

All search terms

Top protein variety pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

88 Acres Granola Bars Dark Chocolate Sea Salt 12 Count School Safe Allergen Free Seed & Oat Snack Bar Gluten & Nut Free Vegan Non-GMO & Kosher Individually Wrapped

88 Acres$25.964.2★914 rev

88 Acres Granola Bars Variety Pack 12 Count School Safe Allergen Free Seed & Oat Snack Bar Gluten & Nut Free Vegan Non-GMO & Kosher Individually Wrapped

88 Acres$26.604.3★732 rev

88 Acres Banana Bread High Protein Bar 0.18 Ounce 9 Pack

88 Acres$26.334.0★271 rev

88 Acres Granola Bars Variety Pack 6 Count School Safe Allergen Free Seed & Oat Snack Bar Gluten & Nut Free Vegan Non-GMO & Kosher Individually Wrapped

88 Acres$14.743.9★764 rev

BUILT Puff Protein Bars Banana Cream Pie 17g Protein - 12 Count

Built Bar$28.584.5★791 rev

Newest

by launch date

88 Acres Cookies and Cream Seed & Oat Bar 1.6 OZ

88 Acres$1.837 rev

1y ago

88 Acres Seed Granola | Gluten Free Nut Free Non GMO School Safe Healthy Vegan Breakfast Cereal | 1 Pack (Dark Chocolate Sea Salt)

88 Acres$9.8968 rev

3y ago

88 Acres Granola Bars | Oatmeal Chocolate Chip | Gluten Free Nut-Free Oat and Seed Granola Bar | Vegan & Always Non GMO | 12 Pack

88 Acres$26.5091 rev

3y ago

BUILT Puff Protein Bars Banana Cream Pie 17g Protein - 12 Count

Built Bar$28.58791 rev

4y ago

88 Acres Granola Bars Dark Chocolate Sea Salt 6 Count School Safe Allergen Free Seed & Oat Snack Bar Gluten & Nut Free Vegan Non-GMO & Kosher Individually Wrapped

88 Acres$14.77289 rev

5y ago

What buyers say about protein variety pack

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Yummy bars”

Flavor16%

“Favorite Flavor”

Nutritional Content12%

“Delicious protein bars”

Quality-Overall6%

“They quality is fine except they came flattened like others commented”

Texture/Consistency-Overall4%

“texture are not bad”

Health Benefits-Overall4%

“Healthy and delicious”

Ingredients-Overall2%

“taste great and all healthy ingredients”

Advertised Vs Actual Product2%

“As advertised”

Allergies1%

“I appreciate being allergy friendly”

Freshness1%

“The bars were fresh and moist”

What buyers complain about

Flavor15%

“Gross flavor”

Taste-Overall12%

“It has almost a burnt taste”

Advertised Vs Actual Product7%

“False advertising”

Nutritional Content6%

“the fat content is pretty out of control”

Storage Temperature5%

“arrived melted”

Value For Money4%

“Expensive”

Stale/Rotten/Spoiled4%

“More than half were so stale they were hard as a rock”

Hard Feel4%

“hard as a rock”

Allergies3%

“Allergic reaction”

Texture/Consistency-Overall2%

“are bland with a weird texture”

Top return reasons

Taste-Overall26%

Hard Feel24%

Stale/Rotten/Spoiled10%

Sweetness8%

Advertised Vs Actual Product6%

Value For Money6%

Comfort-Overall4%

Storage Temperature4%

Nutritional Content4%

Flavor4%

Common questions

Is protein variety pack profitable to sell on Amazon United States?: The niche generates $415K/yr across 19 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the protein variety pack niche?: 3 brands and 620 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein variety pack?: Top complaints mined from reviews: Flavor, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for protein variety pack peak?: Demand peaks in Jan–Feb; the busiest month runs 33.4× the quietest.
What does it cost to enter the protein variety pack niche?: Listings span $1.83–$28.58; the average listing price is $19.73 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.