protein supplement for women
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.72avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$8.74–$46.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$169K$169K/yr · 293K searches
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,005.04avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, protein supplement for women is a $169K/yr Amazon United States market (293K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
protein supplement for women market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $139K–$166K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.5%
- Avg brand age
- 67 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
40 rising
Sellers
718
Top-5 brand share
49%
Top 20: 83%
Top-5 click share
49%
Top 20: 79%
Open market
51%
- FUELE+11%
- Nature's Blend11%
- Veyuxiiwa10%
- Horbäach6%
- Totaria5%
- Centrum5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top protein supplement for women search terms
- protein supplement for women97K/yr
- protein supplement68K/yr
- protein supplements43K/yr
- protein vitamins27K/yr
- protein supplements for men25K/yr
- protein vitamins for women15K/yr
- protein supplements for women13K/yr
- high protein supplement7K/yr
Top protein supplement for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement
FUELE+$34.804.2★248 rev
Natures Blend Protein Tablets Honey Flavor 200 Tablets
Nature's Blend$12.973.9★1,259 rev
Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor
Veyuxiiwa$19.064.9★57 rev
Horbach Multi Collagen Protein 2000 mg | 180 Capsules | Hydrolyzed Collagen Type I II III V X | Keto & Paleo Friendly Non-GMO Gluten Free Supplement
Horbäach$10.534.6★4,502 rev
3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men
Totaria$33.944.5★152 rev
Newest
by launch date
Hovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies
Hovika$19.2718 rev
BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies
BIYODE$38.5135 rev
Protein Gummies 180g High Protein Per Bottle Protein Supplement for Women Sugar-Free Mixed Berry Vegan Protein Snack Low Calorie Gluten & Soy Free On-The-Go Nutrition 90 Gummies (Old)
MKSUVGQ$31.8028 rev
HOLLEGEND Whey Protein Gummies for Women Men 12g High Protein Supplements with Collagen & BCAA for Muscle & Energy Recovery Sugar-Free & Low Calorie Snacks Orange 120 Chews
HOLLEGEND$34.1952 rev
Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor
Veyuxiiwa$19.0657 rev
Trending
90-day click momentumHovika Whey Protein Gummies 10g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 90 Gummies
Hovika$19.274.4★
Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor
Veyuxiiwa$19.064.9★
BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies
BIYODE$38.514.7★
YKSDQ Protein Gummies for Women & Men 20g Protein per Serving Zero Sugar Vegan Supports Hair Skin Nails Health with Collagen Energy Boosting Supplement Mixed Berries Flavor 60 Gummies (1) (1)
YKSDQ$29.664.2★
ZYGCDZ Protein Gummies 20g Protein per Serving Supports Healthy Hair Skin Nails & Energy Zero Sugar Vegan Protein Supplement for Women and Men Mixed Berries Flavor 60 Gummies (1)
ZYGCDZ$30.494.0★
What buyers say about protein supplement for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Great protein powder”
“EXCELLENT PRODUCT”
“great flavor options”
“Price is fair”
“Easy Peezy”
“Mixes well”
“Great tasting vitamin”
“matches the description”
“Easy to chew”
What buyers complain about
“Chemical taste”
“But Expensive”
“I don't get enough nutrients”
“Flavor is terrible”
“difficult to use”
“doesnt dissolve”
“Way too sweet - almost undrinkable”
“FALSE ADVERTISING”
“Awful smell”
“The product is bigger than expected”
Top return reasons
Common questions
- Is protein supplement for women profitable to sell on Amazon United States?
- The niche generates $169K/yr across 46 tracked products. 16 of 19 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (56/100).
- How competitive is the protein supplement for women niche?
- 40 brands and 718 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in protein supplement for women?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- When does demand for protein supplement for women peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the protein supplement for women niche?
- Listings span $8.74–$46.79; the average listing price is $27.72 (sweet spot $15–$100). The average incumbent carries 15,005 reviews — the moat a new listing must climb.