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Protein Supplement for Women

Maybe

An estimated 0.0% of orders come back. But the average product has 15,005 reviews to catch up to, so Protein Supplement for Women is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$169K/yr293K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
49%top-5 click share · 40 brands · 718 sellers

Flapen Score

Protein Supplement for Women against its category

The dotted line is the Health & Household average. Past it, Protein Supplement for Women is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Supplement for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Supplement for Women 293K times last year and spent an estimated $169K. The top 5 brands take 49% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
2.1%
Market size, estimated
$169Ka year
Peak month
January1.4× the quietest month
Top search term
protein supplement for women97K searches a year

02 · Price

A sale here is worth $27.72.

Listings sell for $27.72 on average, from $8.74 to $46.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.72 that is $3K to $7K a year per listing.

Average price
$27.72inside the $15 to $100 sweet spot
Price range
$8.74–$46.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #267 within Protein. It carries 15,005 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#267in Protein
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
15,005per listing
Listings tracked
46

04 · Newcomers

16 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
19
Successful launches
16Amazon's first-year sales bar
Average brand age
67 months

Products

Top Protein Supplement for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

718

Est. top-5 brand share

49%

Top 20: 83%

Est. top-5 click share

49%

Top 20: 79%

Open market

51%

  • FUELE+11%
  • Nature's Blend11%
  • Veyuxiiwa10%
  • Horbäach6%
  • Totaria5%
  • Centrum5%

Demand

Protein Supplement for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Protein Supplement for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein supplement for women97K/yr
  • protein supplement68K/yr
  • protein supplements43K/yr
  • protein vitamins27K/yr
  • protein supplements for men25K/yr
  • protein vitamins for women15K/yr
  • protein supplements for women13K/yr
  • high protein supplement7K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Supplement for Women

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Protein Supplement for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data