Is protein shots profitable to sell on Amazon United States?

The niche generates $858K/yr across 34 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the protein shots niche?

18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in protein shots?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.

When does demand for protein shots peak?

Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.

What does it cost to enter the protein shots niche?

Listings span $20.22–$90.91; the average listing price is $44.65 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

protein shots

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.65

avg listing price — sweet spot $15–$100

Price range

Incredible$20.22–$90.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$858K

$858K/yr · 632K searches

Review moat

Good670.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, protein shots is a $858K/yr Amazon United States market (632K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 62/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

protein shots market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $558K–$670K; units × avg price
Conversion rate: 3.0%
Avg BSR: #118
Page quality: 0%
Prime: 85%
Sponsored: 94%
Out of stock: 9.5%
Avg brand age: 64 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

22%

Pure Genius42%
FUELMATE11%
Frog Fuel10%
Proteinex6%
BariatricPal5%
ProT Gold4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Open Trend

Top protein shots search terms

protein shots132K/yr -11.6%2.1% conv.
pure genius protein shot89K/yr -25.3%2.7% conv.
liquid protein99K/yr -6.1%1.3% conv.
pure genius 23 protein shots27K/yr +66.4%3.5% conv.
protein shot54K/yr -3.3%2.1% conv.
easy protein shots55K/yr -70.8%2.1% conv.
pure genius protein34K/yr -63.1%1.4% conv.
genius shot protein29K/yr +9.8%1.2% conv.
easy protein19K/yr -59.6%1.1% conv.
liquid protein shots14K/yr -17.6%2.0% conv.

All search terms

Top protein shots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)

Pure Genius$90.414.1★12 rev

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)

Pure Genius$90.843.9★30 rev

Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack

Frog Fuel$46.714.5★4,130 rev

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)

Pure Genius$90.914.0★12 rev

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)

Pure Genius$90.384.0★12 rev

Newest

by launch date

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)

Pure Genius$90.4112 rev

2mo ago

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)

Pure Genius$90.8430 rev

2mo ago

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)

Pure Genius$90.9112 rev

2mo ago

Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)

Pure Genius$90.3812 rev

2mo ago

FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free

FUELMATE$21.6263 rev

4mo ago

What buyers say about protein shots

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Surprisingly refreshing taste”

Nutritional Content22%

“Great protein supplement”

Flavor8%

“Flavor is good”

Quality-Overall5%

“EXCELLENT PRODUCT”

Ease Of Use4%

“Easy to Take”

Crispiness4%

“Great crisp”

Value For Money2%

“Worth every penny”

Sweetness1%

“Taste is super sweet”

Solubility1%

“Mixes well”

Texture/Consistency-Overall1%

“Good texture”

What buyers complain about

Taste-Overall36%

“Cardboard taste”

Flavor7%

“Lacks flavor”

Value For Money5%

“too expensive”

Nutritional Content4%

“The worst thing about a high protein”

Sweetness2%

“cuts the sweetness”

Salt Content2%

“Taste is very salty and gross”

Sour2%

“Extremely sour”

Texture/Consistency-Overall2%

“Didn't love the texture”

Moist/Dry2%

“A little dry”

Bitter1%

“They are bitter”

Top return reasons

Taste-Overall31%

Leak-Proof17%

Flavor11%

Nutritional Content7%

Advertised Vs Actual Product4%

Ingredients-Overall4%

Smell2%

Contamination2%

Stale/Rotten/Spoiled2%

Sour2%

Common questions

Is protein shots profitable to sell on Amazon United States?: The niche generates $858K/yr across 34 tracked products. 13 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Worth a look (62/100).
How competitive is the protein shots niche?: 18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in protein shots?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
When does demand for protein shots peak?: Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
What does it cost to enter the protein shots niche?: Listings span $20.22–$90.91; the average listing price is $44.65 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.

protein shots

protein shots market data

Competition & brand share

Demand & seasonality

Top protein shots search terms

Top protein shots products on Amazon

Top sellers

Newest

Trending

What buyers say about protein shots

What buyers love

What buyers complain about

Top return reasons

Common questions

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