Is protein rice crispy treat profitable to sell on Amazon United States?

The niche generates $517K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the protein rice crispy treat niche?

3 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein rice crispy treat?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for protein rice crispy treat peak?

Demand peaks in Jan–May–Jun; the busiest month runs 6.0× the quietest.

What does it cost to enter the protein rice crispy treat niche?

Listings span $20.37–$59.09; the average listing price is $28.09 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.

protein rice crispy treat

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.09

avg listing price — sweet spot $15–$100

Price range

Incredible$20.37–$59.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great351.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$517K

$517K/yr · 314K searches

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein rice crispy treat is a $517K/yr Amazon United States market (314K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–May–Jun. Verdict: Worth a look — 54/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

protein rice crispy treat market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $421K–$562K; units × avg price
Conversion rate: 5.9%
Avg BSR: #315
Page quality: 0%
Prime: 70%
Sponsored: 40%
Out of stock: 3.1%
Avg brand age: 61 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Magic Spoon93%
LEGION5%
BSN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Jan, May, Jun · busiest ÷ quietest = 6.0×

Open Trend

Top protein rice crispy treat search terms

magic spoon protein bars167K/yr -5.0%6.5% conv.
protein rice crispy treat31K/yr -1.0%1.6% conv.
magic spoon protein treats30K/yr -14.4%5.0% conv.
magic spoon bars16K/yr -24.9%4.9% conv.
magic spoon treats21K/yr -22.1%3.7% conv.
bsn protein bars9K/yr +0.8%0.8% conv.
legion rice crispy treat4K/yr -26.1%3.9% conv.
magic spoon cereal bars6K/yr -3.2%5.4% conv.
legion protein crispy treat4K/yr -34.6%4.0% conv.
protein crisp bar5K/yr -29.7%0.8% conv.

All search terms

Top protein rice crispy treat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar

Magic Spoon$21.804.0★993 rev

Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults

Magic Spoon$21.774.2★647 rev

Magic Spoon Treats - 8 Gluten Free Protein Bars Chocolate Peanut Butter - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks

Magic Spoon$20.374.3★470 rev

Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)

Magic Spoon$22.882.8★35 rev

Legion Protein Rice Crispy

LEGION$38.933.6★53 rev

Newest

by launch date

Magic Spoon High Protein Pastries Strawberry & Cinnamon 11g Protein 6g Fiber 5g Net Carbs 3g Sugar Gluten Free Grain Free Keto Friendly Protein Snacks 2 Boxes (8 Pastries Total)

Magic Spoon$22.8835 rev

7mo ago

Magic Spoon Treats - 8 High Protein Bars: 2 Marshmallow 2 Chocolate Peanut Butter 2 Blueberry Muffin 2 Double Chocolate - High Protein Gluten Free Snack - Sugar Free Protein Cereal Bar

Magic Spoon$21.80993 rev

1y ago

Magic Spoon Treats - 8 High Protein Bars Strawberry Milkshake - High Protein Gluten Free Snack - Sugar Free & Gluten Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks

Magic Spoon$22.9385 rev

1y ago

Magic Spoon Treats - 24 High Protein Bars: 4 each Salted Caramel Smores Marshmallow Chocolate Peanut Butter Blueberry Muffin Double Chocolate - High Protein Sugar & Gluten Free Snack

Magic Spoon$59.0971 rev

2y ago

Magic Spoon Treats - 8 Gluten Free Protein Bars Marshmallow - High Protein Gluten Free Snack - Sugar & Grain Free Protein Cereal Bar - Low Carb & Keto Friendly - Healthy Snacks for Adults

Magic Spoon$21.77647 rev

2y ago

What buyers say about protein rice crispy treat

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Delicious as always”

Nutritional Content16%

“Great tasting lower carb treat”

Flavor8%

“Love the flavor”

Sweetness6%

“They are the perfect meal and sweet treat”

Quality-Overall5%

“These are so well made”

Health Benefits-Overall4%

“Great tasty, healthy snack”

Crispiness3%

“Crunchy Goodness”

Texture/Consistency-Overall3%

“The texture is great”

Value For Money2%

“Worth the money~so good”

Vegan/Organic1%

“Gluten free rice crispies”

What buyers complain about

Taste-Overall35%

“Doesnt taste very good”

Flavor9%

“First off, it tastes like artificial, like the flavor is just artificial”

Value For Money9%

“Super expensive”

Moist/Dry8%

“these bars taste nothing like it and theyre dry and very bland”

Quality-Overall6%

“Poor quality control”

Sweetness4%

“not as sweet”

Nutritional Content3%

“Not my first choice for a protein bar”

Stale/Rotten/Spoiled3%

“Gross”

Hard Feel2%

“Really hard”

Advertised Vs Actual Product2%

“Description deceiving, $20+ for 8 bars, not like I can return them”

Top return reasons

Taste-Overall43%

Flavor14%

Comfort-Overall14%

Moist/Dry14%

Quality-Overall14%

Common questions

Is protein rice crispy treat profitable to sell on Amazon United States?: The niche generates $517K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the protein rice crispy treat niche?: 3 brands and 8 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein rice crispy treat?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for protein rice crispy treat peak?: Demand peaks in Jan–May–Jun; the busiest month runs 6.0× the quietest.
What does it cost to enter the protein rice crispy treat niche?: Listings span $20.37–$59.09; the average listing price is $28.09 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.