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Protein Rice Crispy Treat

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Rice Crispy Treat is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$517K/yr314K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
83%top-5 click share · 3 brands · 8 sellers

Flapen Score

Protein Rice Crispy Treat against its category

The dotted line is the Health & Household average. Past it, Protein Rice Crispy Treat is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Rice Crispy Treat market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Rice Crispy Treat 314K times last year and spent an estimated $517K. All 3 brands take every click. Demand peaks in Jan–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $517K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.9%
Market size, estimated
$517Ka year
Peak month
January6.0× the quietest month
Top search term
magic spoon protein bars167K searches a year

02 · Price

A sale here is worth $28.09.

Listings sell for $28.09 on average, from $20.37 to $59.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $28.09 that is $35K to $42K a year per listing.

Average price
$28.09inside the $15 to $100 sweet spot
Price range
$20.37–$59.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$35K–$42K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #315 within Nutrition Bars & Drinks. It carries 352 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
3.1%
Average rank
#315in Nutrition Bars & Drinks
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Protein Rice Crispy Treat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 25%
  • Brand 33%

Demand

Protein Rice Crispy Treat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 6.0×

Search terms

Top Protein Rice Crispy Treat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic spoon protein bars167K/yr
  • protein rice crispy treat31K/yr
  • magic spoon protein treats30K/yr
  • magic spoon bars16K/yr
  • magic spoon treats21K/yr
  • bsn protein bars9K/yr
  • legion rice crispy treat4K/yr
  • magic spoon cereal bars6K/yr
  • legion protein crispy treat4K/yr
  • protein crisp bar5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Rice Crispy Treat

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
35%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste very good”
A buyer, on “Taste-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Rice Crispy Treat questions

Answered from the same tracked data.