Skip to content

Protein Powder with Caffeine

Fail

The top 5 brands take 100% of clicks, so Protein Powder with Caffeine is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$242K/yr178K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
77%top-5 click share · 3 brands · 12 sellers

Flapen Score

Protein Powder with Caffeine against its category

The dotted line is the Health & Household average. Past it, Protein Powder with Caffeine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Powder with Caffeine market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Powder with Caffeine 178K times last year and spent an estimated $242K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
4.4%
Market size, estimated
$242Ka year
Peak month
January2.5× the quietest month
Top search term
bellway super fiber33K searches a year

02 · Price

A sale here is worth $30.93.

Listings sell for $30.93 on average, from $19.65 to $39.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $30.93 that is $15K to $23K a year per listing.

Average price
$30.93inside the $15 to $100 sweet spot
Price range
$19.65–$39.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #68 within Psyllium. It carries 1,729 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#68in Psyllium
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,729per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Protein Powder with Caffeine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 215%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Protein Powder with Caffeine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Protein Powder with Caffeine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bellway super fiber33K/yr
  • fsa protein22K/yr
  • hsa protein15K/yr
  • bellway fiber12K/yr
  • fsa protein powder9K/yr
  • protein powder fsa eligible9K/yr
  • bellway10K/yr
  • fsa eligible protein8K/yr
  • hilma fiber6K/yr
  • super fiber6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Powder with Caffeine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not so pleasant taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Protein Powder with Caffeine questions

Answered from the same tracked data.