Is protein powder with caffeine profitable to sell on Amazon United States?

The niche generates $242K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (48/100).

How competitive is the protein powder with caffeine niche?

3 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein powder with caffeine?

Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.

When does demand for protein powder with caffeine peak?

Demand peaks in Jan; the busiest month runs 2.5× the quietest.

What does it cost to enter the protein powder with caffeine niche?

Listings span $19.65–$39.43; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.

protein powder with caffeine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.93

avg listing price — sweet spot $15–$100

Price range

Incredible$19.65–$39.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,729

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$242K

$242K/yr · 178K searches

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein powder with caffeine is a $242K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

protein powder with caffeine market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $186K–$247K; units × avg price
Conversion rate: 4.4%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 15.4%
Avg brand age: 74 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Bellway82%
Hilma15%
DripDrop2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.5×

Open Trend

Top protein powder with caffeine search terms

bellway super fiber33K/yr +5.4%7.4% conv.
fsa protein22K/yr -22.3%0.3% conv.
hsa protein15K/yr +4.8%0.4% conv.
bellway fiber12K/yr -17.8%7.1% conv.
fsa protein powder9K/yr -23.2%0.2% conv.
protein powder fsa eligible9K/yr -30.2%0.1% conv.
bellway10K/yr -27.7%6.4% conv.
fsa eligible protein8K/yr -1.6%0.5% conv.
hilma fiber6K/yr -8.3%15.5% conv.
super fiber6K/yr +7.2%4.4% conv.

All search terms

Top protein powder with caffeine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Raspberry Lemon (50 Servings)

Bellway$34.964.0★1,678 rev

Hilma Daily Fiber and Digestive Enzymes Powder Vegan 30 Servings

Hilma$20.384.0★301 rev

Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Wild Berry (50 Servings)

Bellway$38.384.3★53 rev

Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)

Bellway$35.564.1★1,153 rev

Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Pineapple Passion Fruit (50 Servings)

Bellway$39.184.0★704 rev

Newest

by launch date

Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Wild Berry (50 Servings)

Bellway$38.3853 rev

10mo ago

Bellway Super Fiber Gummies + Beauty Sugar Free Fiber Supplement with Biotin & Vitamins A C E Supports Digestive Health Skin Hair & Nails - 60 Count

Bellway$25.58338 rev

11mo ago

Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)

Bellway$35.561,153 rev

1y ago

Bellway Super Fiber Powder + Fruit Sugar Free Organic Psyllium Husk Powder Fiber Supplement for Regularity Bloating Relief & Digestive Health Plant-Based Strawberry Watermelon (50 Servings)

Bellway$39.4365 rev

1y ago

Hilma Daily Fiber and Digestive Enzymes Powder Vegan 30 Servings

Hilma$20.38301 rev

2y ago

What buyers say about protein powder with caffeine

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall24%

“Actually tastes decent for what it is”

Flavor16%

“These add a great flavor to water”

Moist/Dry9%

“Easy hydration”

Quality-Overall8%

“Amazing high quality easy to use product for end of shift hot sweaty work or God forbid an emergency that involves dehydration”

Solubility4%

“Mixes well”

Efficiency3%

“Effective”

Nutritional Content3%

“Great addition to partner with probiotics”

Advertised Vs Actual Product2%

“Works as advertised”

Ingredients-Overall2%

“This brand has clean wholesome ingredients”

Value For Money2%

“Good price”

What buyers complain about

Taste-Overall21%

“Not so pleasant taste”

Flavor8%

“No flavor”

Solubility6%

“Not very soluble in water”

Value For Money6%

“Not worth the price”

Hard Feel5%

“Hard as a rock”

Sweetness3%

“they are not as sweet as the other flavor packets on the market”

Dosage2%

“This product dosent dissolve how it should”

Ease Of Chewing/Swallowing2%

“Hard to chew”

Quality-Overall2%

“Trash”

Functionality-Overall2%

“It didn't work for me”

Top return reasons

Artificial Sweeteners22%

Moist/Dry11%

Hard Feel11%

Taste-Overall11%

Value For Money11%

Blood Sugar Level11%

Acid Regulator/Stomach Ache Relief11%

Maintenance And Repair6%

Adhesion/Stickiness6%

Common questions

Is protein powder with caffeine profitable to sell on Amazon United States?: The niche generates $242K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (48/100).
How competitive is the protein powder with caffeine niche?: 3 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein powder with caffeine?: Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.0%.
When does demand for protein powder with caffeine peak?: Demand peaks in Jan; the busiest month runs 2.5× the quietest.
What does it cost to enter the protein powder with caffeine niche?: Listings span $19.65–$39.43; the average listing price is $30.93 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.