Skip to content

Protein Powder Samples

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -23.3% this quarter, so Protein Powder Samples is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$202K/yr217K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
65%top-5 click share · 9 brands · 446 sellers

Flapen Score

Protein Powder Samples against its category

The dotted line is the Health & Household average. Past it, Protein Powder Samples is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Powder Samples market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Powder Samples 217K times last year and spent an estimated $202K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Mar–Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
2.9%
Market size, estimated
$202Ka year
Peak month
January1.9× the quietest month
Top search term
protein powder variety pack67K searches a year

02 · Price

A sale here is worth $32.34.

Listings sell for $32.34 on average, from $13.76 to $54.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $32.34 that is $32K to $40K a year per listing.

Average price
$32.34inside the $15 to $100 sweet spot
Price range
$13.76–$54.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$32K–$40K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #90 within Protein. It carries 222 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#90in Protein
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
222per listing
Listings tracked
17

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
57 months

Products

Top Protein Powder Samples products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

446

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 163%
  • Brand 214%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Protein Powder Samples search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Protein Powder Samples search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein powder variety pack67K/yr
  • just move protein powder96K/yr
  • just move protein powder sample packs16K/yr
  • just move9K/yr
  • truvani sample pack6K/yr
  • truvani protein powder sample pack3K/yr
  • protein shake samples3K/yr
  • just move supplements5K/yr
  • truvani sample pack protein powder2K/yr
  • devotion protein powder sample packets4K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Powder Samples

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible aftertaste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Protein Powder Samples questions

Answered from the same tracked data.