Protein Powder Packets

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.9M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-15.9%

Conversion, latest week

3.0%

Market size, estimated

$7.9Ma year

Peak month

June5.6× the quietest month

Top search term

clean simple eats protein powder1.5M searches a year

Listings sell for $49.20 on average, from $24.11 to $61.24. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $49.20 that is $492K to $615K a year per listing.

Average price

$49.20inside the $15 to $100 sweet spot

Price range

$24.11–$61.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$492K–$615K

Returns

0.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #40 within Protein. It carries 1,015 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

16.2%

Average rank

#40in Protein

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,015per listing

Listings tracked

21

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

60 months