Protein Powder

Shoppers searched for this 44.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86.0M a year.

Searches, last 12 months

44.8M

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

4.3%

Market size, estimated

$86.0Ma year

Peak month

July1.5× the quietest month

Top search term

protein powder22.5M searches a year

Listings sell for $44.54 on average, from $16.37 to $95.09. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $44.54 that is $1.1M to $1.3M a year per listing.

Average price

$44.54inside the $15 to $100 sweet spot

Price range

$16.37–$95.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$1.1M–$1.3M

Returns

0.0%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Protein. It carries 17,648 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#37in Protein

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

17,648per listing

Listings tracked

79

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months