protein pills
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$28.54avg listing price — sweet spot $15–$100
Price range
Great$9.95–$80.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$482K$482K/yr · 735K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,600.43avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, protein pills is a $482K/yr Amazon United States market (735K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
protein pills market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $428K–$571K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.8%
- Avg brand age
- 66 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
69
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
50%
Top 20: 89%
Open market
42%
- Nature's Blend16%
- BodyHealth10%
- Horbäach9%
- FUELE+8%
- Totaria8%
- Veyuxiiwa6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.5×
Top protein pills search terms
- protein pills137K/yr
- protein capsules101K/yr
- protein supplement for women97K/yr
- protein pills for women67K/yr
- protein supplement68K/yr
- protein supplements43K/yr
- protein tablets28K/yr
- protein vitamins27K/yr
- protein pills for men27K/yr
- protein supplements for men25K/yr
Top protein pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Blend Protein Tablets Honey Flavor 200 Tablets
Nature's Blend$12.973.9★1,259 rev
Horbach Multi Collagen Protein 2000 mg | 180 Capsules | Hydrolyzed Collagen Type I II III V X | Keto & Paleo Friendly Non-GMO Gluten Free Supplement
Horbäach$10.534.6★4,502 rev
BodyHealth PerfectAmino (150 ct) Easy to Swallow Tablets Essential Amino Acids Supplement with BCAAs Vegan Protein for Pre/Post Workout & Muscle Recovery with Lysine Tryptophan Leucine Methionine
BodyHealth$44.694.5★3,580 rev
FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement
FUELE+$34.804.2★248 rev
3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men
Totaria$33.944.5★152 rev
Newest
by launch date
Protein Gummies 180g High Protein Per Bottle Protein Supplement for Women Sugar-Free Mixed Berry Vegan Protein Snack Low Calorie Gluten & Soy Free On-The-Go Nutrition 90 Gummies (Old)
MKSUVGQ$31.8028 rev
Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor
Veyuxiiwa$19.0657 rev
Hovika Whey Protein Gummies 9g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 84 Gummies
Hovika$18.4218 rev
B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving
B&B GLOBAL$27.028 rev
YKSDQ Protein Gummies for Women & Men 20g Protein per Serving Zero Sugar Vegan Supports Hair Skin Nails Health with Collagen Energy Boosting Supplement Mixed Berries Flavor 60 Gummies (1) (1)
YKSDQ$29.6631 rev
Trending
90-day click momentumWhey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor
Veyuxiiwa$19.064.9★
B&B GLOBAL Protein Gummies Naturally Mixed Berries Flavored Protein Gummies Non-GMO Vegan-Friendly and Gluten-Free Ideal for Muscle Growth & Energy 60 Gummies 12g per Serving
B&B GLOBAL$27.023.8★
Carlyle Multi Collagen Peptides 6000mg | 120 Caplets | 10 Types of Advanced Collagen with Protein | Non-GMO Gluten Free Supplement | by Herbage Farmstead
Carlyle$9.954.3★
Hovika Whey Protein Gummies 9g Protein per Serving Easy to Take Snacks for Men & Women Recovery + Supplement Gummies for Protein Boost Muscle Energy Support Strawberry Flavor 84 Gummies
Hovika$18.424.4★
ZYGCDZ Protein Gummies 20g Protein per Serving Supports Healthy Hair Skin Nails & Energy Zero Sugar Vegan Protein Supplement for Women and Men Mixed Berries Flavor 60 Gummies (1)
ZYGCDZ$30.494.0★
What buyers say about protein pills
What buyers praise and complain about, mined from review topics.What buyers love
“No unpleasant taste”
“Convenient protein supplement”
“EXCELLENT PRODUCT”
“Great multi vitamin”
“Good energy”
“Easy to open”
“Excellent value for money”
“These are chewable tablets”
“As advertised”
“flavor is very tasty”
What buyers complain about
“Bad aftertaste”
“I don't get enough nutrients”
“The issue is dosage”
“Just expensive”
“False advertisement”
“They are too small”
“Gave me heartburn”
“The flavor was very hard to describe”
“Smells awful”
“Causes gas and bloating”
Top return reasons
Common questions
- Is protein pills profitable to sell on Amazon United States?
- The niche generates $482K/yr across 30 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the protein pills niche?
- 28 brands and 69 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in protein pills?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Dosage. The return rate is 0.1%.
- When does demand for protein pills peak?
- Demand peaks in Feb–Mar–May–Jun; the busiest month runs 3.5× the quietest.
- What does it cost to enter the protein pills niche?
- Listings span $9.95–$80.93; the average listing price is $28.54 (sweet spot $15–$100). The average incumbent carries 5,600 reviews — the moat a new listing must climb.