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Protein Pills

Maybe

An estimated 0.1% of orders come back. But the average product has 5,600 reviews to catch up to, so Protein Pills is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$482K/yr735K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
50%top-5 click share · 28 brands · 69 sellers

Flapen Score

Protein Pills against its category

The dotted line is the Health & Household average. Past it, Protein Pills is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Pills market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Pills 735K times last year and spent an estimated $482K. The top 5 brands take 51% of clicks. Demand peaks in Feb–Mar–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $482K a year.

Searches, last 12 months
735K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
2.3%
Market size, estimated
$482Ka year
Peak month
March3.5× the quietest month
Top search term
protein pills137K searches a year

02 · Price

A sale here is worth $28.54.

Listings sell for $28.54 on average, from $9.95 to $80.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $28.54 that is $14K to $21K a year per listing.

Average price
$28.54inside the $15 to $100 sweet spot
Price range
$9.95–$80.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #334 within Protein. It carries 5,600 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#334in Protein
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
5,600per listing
Listings tracked
30

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
66 months

Products

Top Protein Pills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

69

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

50%

Top 20: 89%

Open market

42%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Protein Pills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 3.5×

Search terms

Top Protein Pills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein pills137K/yr
  • protein capsules101K/yr
  • protein supplement for women97K/yr
  • protein pills for women67K/yr
  • protein supplement68K/yr
  • protein supplements43K/yr
  • protein tablets28K/yr
  • protein vitamins27K/yr
  • protein pills for men27K/yr
  • protein supplements for men25K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Pills

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Bad aftertaste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Protein Pills questions

Answered from the same tracked data.