Protein Peanut Butter Cups
PassProtein Peanut Butter Cups scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +8.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $1.9M/yr963K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 55 sellers
Flapen Score
Protein Peanut Butter Cups against its category
The dotted line is the Health & Household average. Past it, Protein Peanut Butter Cups is stronger. Inside it, weaker.
Market
The Protein Peanut Butter Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Peanut Butter Cups 963K times last year and spent an estimated $1.9M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 963K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $1.9Ma year
- Peak month
- July8.5× the quietest month
- Top search term
- one protein bars369K searches a year
02 · Price
A sale here is worth $23.22.
Listings sell for $23.22 on average, from $5.57 to $44.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $23.22 that is $70K to $93K a year per listing.
- Average price
- $23.22inside the $15 to $100 sweet spot
- Price range
- $5.57–$44.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $70K–$93K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #97 within Nutrition Bars & Drinks. It carries 4,665 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 7.7%
- Average rank
- #97in Nutrition Bars & Drinks
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 4,665per listing
- Listings tracked
- 27
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Protein Peanut Butter Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
55
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
1%
- Brand 161%
- Brand 228%
- Brand 34%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (1 brand, 1%)
Demand
Protein Peanut Butter Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×
Search terms
Top Protein Peanut Butter Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- one protein bars369K/yr
- quest peanut butter cups194K/yr
- one bars protein bars86K/yr
- one bars62K/yr
- one bar43K/yr
- protein one bars32K/yr
- one protein bar28K/yr
- protein peanut butter cups22K/yr
- protein one17K/yr
- one protein16K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Peanut Butter Cups
We read the reviews and the return reasons for every product selling here.
“gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Peanut Butter Cups questions
Answered from the same tracked data.









