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Protein Peanut Butter Cups

Pass

Protein Peanut Butter Cups scores 65 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +8.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$1.9M/yr963K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
48%top-5 click share · 7 brands · 55 sellers

Flapen Score

Protein Peanut Butter Cups against its category

The dotted line is the Health & Household average. Past it, Protein Peanut Butter Cups is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Peanut Butter Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Peanut Butter Cups 963K times last year and spent an estimated $1.9M. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
8.5%
Market size, estimated
$1.9Ma year
Peak month
July8.5× the quietest month
Top search term
one protein bars369K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $5.57 to $44.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $23.22 that is $70K to $93K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$5.57–$44.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$70K–$93K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #97 within Nutrition Bars & Drinks. It carries 4,665 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
7.7%
Average rank
#97in Nutrition Bars & Drinks
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
4,665per listing
Listings tracked
27

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Protein Peanut Butter Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

1%

  • Brand 161%
  • Brand 228%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Protein Peanut Butter Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×

Search terms

Top Protein Peanut Butter Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one protein bars369K/yr
  • quest peanut butter cups194K/yr
  • one bars protein bars86K/yr
  • one bars62K/yr
  • one bar43K/yr
  • protein one bars32K/yr
  • one protein bar28K/yr
  • protein peanut butter cups22K/yr
  • protein one17K/yr
  • one protein16K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Peanut Butter Cups

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“gross taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Protein Peanut Butter Cups questions

Answered from the same tracked data.