Is protein peanut butter cups profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Launch it (65/100).

How competitive is the protein peanut butter cups niche?

7 brands and 55 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in protein peanut butter cups?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

When does demand for protein peanut butter cups peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.5× the quietest.

What does it cost to enter the protein peanut butter cups niche?

Listings span $5.57–$44.60; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 4,665 reviews — the moat a new listing must climb.

protein peanut butter cups

Launch it

A $1.9M/yr market growing +8.0% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.22

avg listing price — sweet spot $15–$100

Market size

Great$1.9M

$1.9M/yr · 963K searches

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$5.57–$44.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,665.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein peanut butter cups is a $1.9M/yr Amazon United States market (963K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 65/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

protein peanut butter cups market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: $2.3M–$2.9M; units × avg price
Conversion rate: 8.5%
Avg BSR: #97
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 7.7%
Avg brand age: 64 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

ONE61%
Quest28%
Avama4%
Protein One3%
Generic1%
Atkins1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +8.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.5×

Open Trend

Top protein peanut butter cups search terms

one protein bars369K/yr -5.0%8.4% conv.
quest peanut butter cups194K/yr +40.5%7.4% conv.
one bars protein bars86K/yr +9.6%10.4% conv.
one bars62K/yr -5.1%11.8% conv.
one bar43K/yr +0.4%8.9% conv.
protein one bars32K/yr +28.3%7.5% conv.
one protein bar28K/yr -12.5%6.1% conv.
protein peanut butter cups22K/yr +12.5%4.5% conv.
protein one17K/yr +19.2%4.3% conv.
one protein16K/yr +7.3%5.9% conv.

All search terms

Top protein peanut butter cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count

Quest$8.854.6★21,054 rev

ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)

ONE$23.704.3★585 rev

ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)

ONE$23.724.4★2,836 rev

Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 12 Count

Quest$21.384.6★21,054 rev

ONE Protein Bars Hersheys Cookies n Creme Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)

ONE$22.094.3★632 rev

Newest

by launch date

One Protein Bar Sampler Variety Pack - 8 Assorted Flavors - 2.12 Oz Bars - Gluten-Free Protein Bar with High Protein 18-20g - Low Sugar - 8 Pack

Generic$24.295 rev

2mo ago

One Protein Bar Variety Pack 10 Assorted Flavors - 2.12 Oz Bars Gluten-Free Protein Bar with High Protein (18-20g) and Low Sugar (1g) 10 Pack

Avama$29.8619 rev

10mo ago

ONE Protein Bars Sampler Variety Pack Gluten Free with 20g Protein and 1g Sugar Pantry Staples 2.12 oz (8 Count)

ONE$24.85208 rev

1y ago

ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)

ONE$23.70585 rev

1y ago

Quest Nutrition Peanut Butter Cups 11g Protein 1g Sugar Low Carb Gluten Free Keto Friendly 4 Count

Quest$8.8521,054 rev

2y ago

What buyers say about protein peanut butter cups

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Absolutely Delicious”

Nutritional Content17%

“Amazing Protein Snack”

Flavor10%

“The flavor is rich”

Sweetness5%

“Great sweet treat”

Quality-Overall5%

“Great product for me”

Value For Money2%

“Worth it”

Texture/Consistency-Overall2%

“Good texture”

Blood Sugar Level1%

“Perfect if youre watching your sugar intake”

Health Benefits-Overall1%

“Healthy and delicious”

Freshness1%

“They arrived fresh”

What buyers complain about

Taste-Overall21%

“gross taste”

Flavor8%

“Weird flavor”

Nutritional Content6%

“Question nutrition bars are nasty”

Value For Money6%

“Not worth it”

Texture/Consistency-Overall4%

“Texture is weird”

Advertised Vs Actual Product4%

“False advertising”

Ease Of Chewing/Swallowing4%

“Not chewable”

Storage Temperature3%

“Melted Mess”

Sweetness2%

“TOO SWEET”

Quality-Overall2%

“Quality. This looks absolutely gross”

Top return reasons

Taste-Overall31%

Flavor14%

Ingredients-Overall9%

Nutritional Content5%

Stale/Rotten/Spoiled5%

Advertised Vs Actual Product5%

Value For Money4%