Is protein mixer profitable to sell on Amazon United States?

The niche generates $402K/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the protein mixer niche?

13 brands and 34 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in protein mixer?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.5%.

When does demand for protein mixer peak?

Demand peaks in Mar–Apr; the busiest month runs 5.7× the quietest.

What does it cost to enter the protein mixer niche?

Listings span $6.28–$171.90; the average listing price is $26.56 (sweet spot $15–$100). The average incumbent carries 29,534 reviews — the moat a new listing must climb.

protein mixer

Worth a look

Shows a sweet-spot price point ($26.56 avg), but a deep review moat (29,534 avg reviews) keeps it on the watch list.

Avg price

Incredible$26.56

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$402K

$402K/yr · 264K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.28–$171.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Review moat

Bad29,534

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, protein mixer is a $402K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

protein mixer market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $398K–$531K; units × avg price
Conversion rate: 5.7%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 10.5%
Avg brand age: 40 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

16%

VOLTRX39%
VELOMIX14%
Bonsenkitchen10%
CIRCLE JOY8%
Zulay Kitchen8%
Ninja5%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 5.7×

Open Trend

Top protein mixer search terms

protein mixer67K/yr -10.5%5.6% conv.
protein shake mixer70K/yr -24.8%4.8% conv.
protein powder mixer29K/yr -4.4%5.6% conv.
cup mixer18K/yr -8.7%3.9% conv.
mixer for protein shakes28K/yr -12.9%4.5% conv.
protein drink mixer10K/yr +2.5%5.1% conv.
protein shake mixer electric10K/yr -24.3%3.4% conv.
protein mixer electric9K/yr -15.6%2.7% conv.
electric protein mixer6K/yr -4.1%4.5% conv.
vasos de licuadora4K/yr +1.1%0.1% conv.

All search terms

Top protein mixer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VOLTRX Electric Protein Shaker Bottle - USB Rechargeable Mixer Cup for Shakes and Meal Replacements BPA-Free Tritan 24oz

VOLTRX$18.164.5★17,378 rev

Bonsenkitchen Powerful Milk Frother for Coffee Fast Handheld Drink Mixer with Stainless Steel Whisk Battery Operated Hand Frother Stirrer Wand-Black

Bonsenkitchen$7.534.4★56,668 rev

VELOMIX -2 Pack- 28 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes | Protein Shaker Bottle Pack (Black/Transparent)

VELOMIX$10.074.7★12,828 rev

VOLTRX Protein Shaker Bottle Merger USB C Rechargeable Electric Protein Shake Mixer Shaker Cups for Protein Shakes and Meal Replacement Shakes BPA Free 24oz

VOLTRX$18.184.5★5,469 rev

VOLTRX Premium Electric Protein Shaker Bottle Made with Tritan - BPA Free - 24 oz Vortex Portable Mixer Cup/USB Rechargeable Shaker Cups for Protein Shakes

VOLTRX$23.744.3★28,302 rev

Newest

by launch date

BREZZA Supermix Automatic Protein Shake Maker Electric Powder Dispenser & Mixing Cup System | 24 oz BPA-Free Tritan | Clump-Free Shakes in 25 Seconds

BREZZA$171.9037 rev

6mo ago

CIRCLE JOY Rechargeable Handheld Milk Frother Wand with Stand 3 Variable Speeds 3 Whisks and Storage Box Electric Drink Mixer for Latte Cappuccino Hot Chocolate Eggs and Protein Powder Black

CIRCLE JOY$20.15858 rev

7mo ago

YETI Yonder Helimix Vortex Blender Shaker Bottle Holds up to 27oz | No Blending Ball or Whisk | USA Made | Portable Pre Workout Whey Protein Drink Shaker Cup | Dishwasher Safe Charcoal

YETI$25.071,721 rev

7mo ago

CIRCLE JOY Rechargeable Handheld Milk Frother Wand with 3 Variable Speeds 3 Whisks and Storage Box Electric Drink Mixer for Latte Cappuccino Hot Chocolate Eggs and Protein Powder Black

CIRCLE JOY$17.19858 rev

9mo ago

Zulay Kitchen Rechargeable Milk Frother Handheld - Frother Wand Drink Mixer Electric Whisk Frother for Cappuccinos Matcha & Protein Powder - Lux 4 Whisk 2 Speed Waterproof 2000mAh Alpha Black

Zulay Kitchen$32.9615,884 rev

9mo ago

What buyers say about protein mixer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Great quality and exactly as described”

Value For Money11%

“Great Deal”

Mixing/Blending9%

“Blends very well”

Ease Of Use8%

“easy to handle”

Strength7%

“The cup is sturdy”

Efficiency7%

“Works wonderfully”

Advertised Vs Actual Product6%

“As Expected”

Ease Of Cleaning6%

“Cleans easily”

Charging5%

“Charge lasts forever”

Battery Life3%

“battery lasts a long time”

What buyers complain about

Durability29%

“Breaks easily”

Functionality-Overall9%

“Barely works”

Quality-Overall7%

“Bad quality control”

Battery Life7%

“Battery dies”

Charging7%

“No Charge”

Mixing/Blending4%

“and not fully blend”

Strength4%

“Pretty weak”

Leak-Proof3%

“Leaked”

Value For Money3%

“Got kinda expensive”

Touch/Button Controls2%

“The button is stiff”

Top return reasons

Functionality-Overall24%

Size-Overall15%

Charging8%

Motor Issues7%

Mixing/Blending5%

Value For Money5%

Advertised Vs Actual Product5%

Durability4%