Is protein jello profitable to sell on Amazon United States?

The niche generates $108K/yr across 12 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).

How competitive is the protein jello niche?

7 brands and 515 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in protein jello?

Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.

When does demand for protein jello peak?

Demand peaks in Jan–May; the busiest month runs 2.3× the quietest.

What does it cost to enter the protein jello niche?

Listings span $13.44–$40.02; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 2,096 reviews — the moat a new listing must climb.

protein jello

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.06

avg listing price — sweet spot $15–$100

Price range

Great$13.44–$40.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,095.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$108K

$108K/yr · 109K searches

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein jello is a $108K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–May. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

protein jello market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $180K–$240K; units × avg price
Conversion rate: 3.3%
Avg BSR: #79
Page quality: 0%
Prime: 75%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

515

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Medtrition61%
Vital Proteins26%
FITWISE3%
NOW Foods3%
HEARTHY FOODS2%
Great Lakes Wellness2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 2.3×

Open Trend

Top protein jello search terms

protein jello24K/yr -4.5%1.6% conv.
gelatein12K/yr -14.1%4.0% conv.
vital proteins beef gelatin12K/yr -4.4%8.7% conv.
protein gelatin11K/yr -23.8%1.9% conv.
gelatein plus 20g protein3K/yr +109.8%5.1% conv.
high protein jello7K/yr -21.6%1.7% conv.
protein jello cups6K/yr -27.1%4.7% conv.
medtrition gelatein 20 protein4K/yr +9.4%3.2% conv.
vital proteins gelatin6K/yr -33.1%8.6% conv.
high protein gelatin5K/yr -32.6%2.1% conv.

All search terms

Top protein jello products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)

Medtrition$39.254.2★625 rev

Vital Proteins Beef Gelatin Powder - Grass-Fed 16.4 oz

Vital Proteins$28.514.6★3,578 rev

Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)

Medtrition$39.173.7★156 rev

ProSource Gelatein Plus Pineapple: 20 Grams of Proteins. Ideal for Clear Liquid Diets Swallowing Difficulties Dialysis and Oncology. Great Pre or Post Workout Snack. (12 Pack)

Medtrition$39.194.0★297 rev

Gelatein Fruit Punch: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)

Medtrition$35.593.8★431 rev

Newest

by launch date

Gelatein Orange: 20 grams of protein. Sugar free. Ideal for clear liquid diets swallowing difficulties bariatric dialysis and oncology. Great pre or post-workout snack. (12 pack)

Medtrition$39.17156 rev

1y ago

Its Just - 100% Gelatin Powder (2lb) Unflavored Heavy Metal Tested Grass-Fed Bovine (Beef) Source Non-GMO Keto Friendy Perfect for Marshmallows Gummies Desserts 32oz

It's Just!$27.101,410 rev

1y ago

FITWISE Raspberry High Protein Jello 15g Protein 80 Calories Zero Carbs Fat Free Sugar Free Keto and Bariatric Diet Friendly Ideal Protein Compatible Gelatin 7 Servings Per Box

FITWISE$17.31134 rev

4y ago

Hearthy Foods Beef Gelatin Powder Unflavored Gelatin Powder for Women and Men | Keto and Paleo Friendly Pure Protein Type 1 & 3 Grass-Fed Halal Certified Non-GMO Kosher Gelatin | 16 oz. 454g

HEARTHY FOODS$19.983,867 rev

9y ago

Gelatein Plus Cherry: 20 grams of protein. Ideal for clear liquid diets swallowing difficulties dialysis and oncology. Great pre or post-workout snack. (12 pack)

Medtrition$39.25625 rev

9y ago

What buyers say about protein jello

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality and very easy to dissolve”

Taste-Overall10%

“No funny taste”

Nutritional Content10%

“Easy protein with great taste”

Solubility8%

“Dissolves better in cold water”

Value For Money6%

“Good Price”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Flavor3%

“great flavor”

Baking3%

“Good for baking”

Ingredients-Overall3%

“Clean ingredients”

What buyers complain about

Taste-Overall23%

“Chemical taste”

Flavor11%

“flavors were very artificial”

Smell10%

“Unpleasant odor”

Texture/Consistency-Overall4%

“has a strange texture”

Nutritional Content4%

“probably not what l needed with my protein needs”

Chunk/Clump/Collection3%

“These were clumpy”

Value For Money3%

“expensive”

Sweetness2%

“To sweet”

Quality-Overall1%

“Not great quality”

Ease Of Use1%

“it is so hard to consume”

Top return reasons

Leak-Proof45%

Sour12%

Flavor12%

Smell9%

Functionality-Overall9%

Thickness5%

Taste-Overall5%

Texture/Consistency-Overall3%

Common questions

Is protein jello profitable to sell on Amazon United States?: The niche generates $108K/yr across 12 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (44/100).
How competitive is the protein jello niche?: 7 brands and 515 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in protein jello?: Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.0%.
When does demand for protein jello peak?: Demand peaks in Jan–May; the busiest month runs 2.3× the quietest.
What does it cost to enter the protein jello niche?: Listings span $13.44–$40.02; the average listing price is $30.06 (sweet spot $15–$100). The average incumbent carries 2,096 reviews — the moat a new listing must climb.