Is protein iced tea profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 8 tracked products. 90-day search growth is -82.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the protein iced tea niche?

1 brands and 2 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein iced tea?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.

When does demand for protein iced tea peak?

Demand peaks in Feb; the busiest month runs 18.8× the quietest.

What does it cost to enter the protein iced tea niche?

Listings span $39.72–$55.94; the average listing price is $47.96 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.

protein iced tea

Worth a look

Shows low returns (0.0%), but soft demand (-82.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible90.13

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible$39.72–$55.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.96

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 411K searches

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-82.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein iced tea is a $1.6M/yr Amazon United States market (411K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

protein iced tea market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $600K–$719K; units × avg price
Conversion rate: 8.3%
Avg BSR: #276
Page quality: 0%
Prime: 88%
Sponsored: 88%
Out of stock: 4.8%
Avg brand age: 51 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

GRAMMS100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -82.2% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 18.8×

Open Trend

Top protein iced tea search terms

gramms clear protein76K/yr -20.3%9.0% conv.
gramms30K/yr -0.7%9.9% conv.
protein tea25K/yr -12.4%0.2% conv.
gramms protein powder18K/yr -17.6%9.1% conv.
gramm223K/yr -98.7%0.0% conv.
protein iced tea8K/yr +20.1%0.1% conv.
grams protein8K/yr -1.4%5.6% conv.
gramms protein8K/yr -22.8%7.9% conv.
gramms lemonade protein3K/yr -0.4%14.3% conv.
protein tea powder3K/yr -26.3%0.4% conv.

All search terms

Top protein iced tea products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRAMMS Clear Protein Powder 20G Protein for Women & Men | Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating (Lemonade-18 Servings)

GRAMMS$55.724.4★171 rev

GRAMMS Clear Protein Powder Packets 20G Protein Sample Packets Variety Flavors for Women & Men | Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating(9 Pack)

GRAMMS$39.724.4★134 rev

GRAMMS Clear Protein Powder 20G Protein for Women & Men | Grass-Fed Whey Isolate Zero Sugar Zero Lactose Non-Bloating Non-GMO (18 Servings) (Strawberry Acai)

GRAMMS$55.464.4★109 rev

GRAMMS Clear Protein Powder 20G Protein for Women & Men | Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating (Peach Tea-18 Servings)

GRAMMS$55.944.7★207 rev

GRAMMS Clear Protein Powder 20g Grass-Fed Whey Isolate Zero Sugar Zero Lactose (18 Pack Tropical Punch)

GRAMMS$55.474.4★64 rev

Newest

by launch date

GRAMMS Clear Protein Powder 20g Grass-Fed Whey Isolate Zero Sugar Zero Lactose (18 Pack Tropical Punch)

GRAMMS$55.4764 rev

1y ago

GRAMMS Clear Protein Powder Packets 20G Protein Sample Packets Variety Flavors for Women & Men | Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating(9 Pack)

GRAMMS$39.72134 rev

1y ago

GRAMMS Clear Protein Powder Packets 20G Protein for Women & Men & Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating (Tropical Punch-10 Servings)

GRAMMS$40.839 rev

1y ago

GRAMMS Clear Protein Powder Packets 20G Protein for Women & Men | Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating (10 Servings) Peach Tea

GRAMMS$40.0920 rev

1y ago

GRAMMS Clear Protein Powder Packets 20G Protein for Women & Men & Lactose Free Grass-Fed Whey Isolate Gluten Free Zero Sugar Gut Friendly Non-Bloating (Lemonade-10 Servings)

GRAMMS$40.477 rev

1y ago

What buyers say about protein iced tea

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Amazing taste”

Nutritional Content18%

“I absolutely love this protein powder”

Flavor12%

“Love the flavor”

Solubility6%

“dissolves easily”

Quality-Overall5%

“Great quality and easy to mix”

Blend/Ratio4%

“is easy to mix compared to similar ones on the market”

Freshness2%

“Refreshing clear drink”

Soft Feel2%

“is smooth - i'm drinking it every day”

Sweetness1%

“It is a little sweet for my taste”

Texture/Consistency-Overall1%

“the texture is like tea”

What buyers complain about

Taste-Overall19%

“Terrible Taste”

Nutritional Content10%

“it's missing the %DV for protein”

Value For Money7%

“Its darn pricey”

Flavor6%

“Thr flavor was absolutely terrible”

Sweetness6%

“I feel the lemonade is less sweet”

Bitter3%

“So bitter”

Dilute/Watery3%

“tropical punch tastes like watered down cherry koolaid with foam at the top”

Thickness2%

“It is not thick”

Artificial Sweeteners2%

“if you don't like the artificial sweetener taste”

Sour1%

“Also my flavor is very tart”

Common questions

Is protein iced tea profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 8 tracked products. 90-day search growth is -82.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the protein iced tea niche?: 1 brands and 2 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein iced tea?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.
When does demand for protein iced tea peak?: Demand peaks in Feb; the busiest month runs 18.8× the quietest.
What does it cost to enter the protein iced tea niche?: Listings span $39.72–$55.94; the average listing price is $47.96 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.

protein iced tea

protein iced tea market data

Competition & brand share

Demand & seasonality

Top protein iced tea search terms

Top protein iced tea products on Amazon

Top sellers

Newest

Trending

What buyers say about protein iced tea

What buyers love

What buyers complain about

Common questions

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