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Protein Gummies

Pass

Protein Gummies scores 70 out of 100, a Pass. Shoppers spend an estimated $831K a year here, demand is soft, at -4.7% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$831K/yr606K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
39%top-5 click share · 29 brands · 67 sellers

Flapen Score

Protein Gummies against its category

The dotted line is the Health & Household average. Past it, Protein Gummies is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Gummies 606K times last year and spent an estimated $831K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $831K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.5%
Market size, estimated
$831Ka year
Peak month
May2.2× the quietest month
Top search term
protein gummies339K searches a year

02 · Price

A sale here is worth $30.70.

Listings sell for $30.70 on average, from $12.45 to $62.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $30.70 that is $15K to $23K a year per listing.

Average price
$30.70inside the $15 to $100 sweet spot
Price range
$12.45–$62.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$15K–$23K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #448 within Protein. It carries 494 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#448in Protein
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
494per listing
Listings tracked
40

04 · Newcomers

25 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
25Amazon's first-year sales bar
Average brand age
39 months

Products

Top Protein Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

67

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

39%

Top 20: 80%

Open market

45%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Protein Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Protein Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein gummies339K/yr
  • protein gummies for women70K/yr
  • protein gummies 30g21K/yr
  • oaka protein gummies26K/yr
  • protein gummy20K/yr
  • protein gummies for men26K/yr
  • whey protein gummies12K/yr
  • high protein gummies20K/yr
  • protein gummy bears12K/yr
  • protein chews12K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Gummies

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Bland taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Protein Gummies questions

Answered from the same tracked data.