Is protein gummies profitable to sell on Amazon United States?

The niche generates $831K/yr across 40 tracked products. 25 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (70/100).

How competitive is the protein gummies niche?

29 brands and 67 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in protein gummies?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.1%.

When does demand for protein gummies peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.

What does it cost to enter the protein gummies niche?

Listings span $12.45–$62.02; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

protein gummies

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.70

avg listing price — sweet spot $15–$100

Price range

Great$12.45–$62.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great494.03

avg incumbent reviews — the moat a new listing must climb

Market size

Good$831K

$831K/yr · 606K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, protein gummies is a $831K/yr Amazon United States market (606K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

protein gummies market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $768K–$921K; units × avg price
Conversion rate: 4.5%
Avg BSR: #448
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 9.2%
Avg brand age: 39 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

39%

Top 20: 80%

Open market

45%

OAKA15%
Totaria11%
KR Labs10%
Veyuxiiwa7%
FUELE+7%
ZYGCDZ6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.2×

Open Trend

Top protein gummies search terms

protein gummies339K/yr -0.7%3.9% conv.
protein gummies for women70K/yr +1.9%4.3% conv.
protein gummies 30g21K/yr +21.0%4.1% conv.
oaka protein gummies26K/yr -52.3%6.1% conv.
protein gummy20K/yr -2.7%3.5% conv.
protein gummies for men26K/yr -44.3%4.6% conv.
whey protein gummies12K/yr +14.7%4.8% conv.
high protein gummies20K/yr +18.1%2.6% conv.
protein gummy bears12K/yr +14.9%1.6% conv.
protein chews12K/yr +6.9%2.3% conv.

All search terms

Top protein gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 in 1 Whey Protein Gummies | Creatine Monohydrate | Collagen 0 Sugar Pure Protein Source Muscle & Energy Support Berry Flavor for Women and Men

Totaria$33.944.5★152 rev

OAKA Protein Gummies 20g Protein per Day Zero Sugar Mixed Berries Flavor Daily Protein Chews for Hair Skin & Nails 60 Gummies

OAKA$32.504.4★79 rev

Whey Protein with Plant Based & Amino Acids - Protein Powder Alternative Immunity Energy & Gut Support 90 Protein Gummies for Women & Men Zero Free No Gelatin High Protein Mixed Berry Flavor

Veyuxiiwa$19.064.9★57 rev

FUELE+ Protein Gummies 12g High Protein Snack Mixed Berry Flavor No Added Sugar Whey Protein Gummies Supports Muscle Recovery Post Workout Supplement

FUELE+$34.804.2★248 rev

KR Labs Zero Carb 100% Pure Whey Isolate Protein Gummies | 300g Total Protein per Bag | 10g per Serving Plant Based with Vitamins for Men & Women | Gluten Free Non-GMO (Mixed Berry) | 120 Count

KR Labs$42.004.4★85 rev

Newest

by launch date

Protein Gummies 20g Protein per Serving Plant-Based Support Hair Skin Nails Boost Daily Vitality Whey Protein Supplement for Women Men Zero Sugar Low Calorie Strawberry Flavor 64 Gummies

oviaapo$29.919 rev

2mo ago

EMAZEN Whey Protein Gummies Sugar Free Low Carb Keto Snacks | High Protein Bars Alternative & Healthy Snacks | Low Calorie Gummy Candy Mixed Berries Flavor | 10g per Serving

EMAZEN$25.2139 rev

2mo ago

Whey Protein Gummies - Mixed Berry Flavor 162g Fast Absorbing Protein Per Bottle Sugar Free Low Calorie Delicious & Easy Protein Snack for Women & Men No Shake Needed 60 Gummies

UOZXIL$21.484 rev

3mo ago

Welvigor 3-in-1 Whey Protein Gummies: Muscle Power Support with 10g Whey Isolate Creatine & Electrolytes 0 Sugar Keto Post Workout Supplement for Men & Women Energy Boost On-the-Go Fitness 120Cts

Welvigor$31.3114 rev

3mo ago

BIYODE Whey Protein Isolate Gummies for Muscle Support Recovery and Daily Protein Supplement with BCAA and Digestive Enzymes 120 Sugar-Free Gummies

BIYODE$38.5135 rev

5mo ago

What buyers say about protein gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Yummy gummies”

Nutritional Content12%

“Easy nutrition”

Flavor6%

“flavor is very tasty”

Vitamin6%

“Great tasting vitamins”

Quality-Overall5%

“Solid product quality”

Ease Of Use4%

“Easy and quick to use”

Sweetness3%

“Sugar free”

Energy Level2%

“Boost of energy”

Regulates Digestion2%

“Definitely helps with constipation”

Ease Of Chewing/Swallowing2%

“soft and chewy”

What buyers complain about

Taste-Overall17%

“Bland taste”

Value For Money14%

“very costly”

Nutritional Content7%

“which has 0 nutritional value somehow”

Advertised Vs Actual Product3%

“Deceptive advertising”

Flavor2%

“the flavor is a bit artificial”

Texture/Consistency-Overall2%

“The texture is off”

Sweetness2%

“Low sugar”

Artificial Sweeteners2%

“Unfortunately, they are not naturally sweetened”

Vitamin1%

“Cant make a vitamin taste like a candy gummy”

Quality-Overall1%

“Absolutely terrible product”

Top return reasons

Taste-Overall29%

Leak-Proof11%

Flavor9%

Nutritional Content8%

Ingredients-Overall4%

Advertised Vs Actual Product4%

Stale/Rotten/Spoiled3%

Sour3%

Smell3%

Value For Money3%

Common questions

Is protein gummies profitable to sell on Amazon United States?: The niche generates $831K/yr across 40 tracked products. 25 of 34 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (70/100).
How competitive is the protein gummies niche?: 29 brands and 67 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in protein gummies?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.1%.
When does demand for protein gummies peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.2× the quietest.
What does it cost to enter the protein gummies niche?: Listings span $12.45–$62.02; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.