protein greens
Worth a lookShows low returns (0.0%), but a small market ($91K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Price range
Good$3.02–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 47K searches
Review moat
Bad6,955.25avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, protein greens is a $91K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
protein greens market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $119K–$149K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 2.5%
- Avg brand age
- 82 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
606
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
22%
- AEROFARMS21%
- Garden of Life21%
- SURVIVAL GARDEN SEEDS12%
- Orgain9%
- Paradise Herbs8%
- Earthbound Farm7%
Demand
Weekly Amazon search volume, last 44 weeks — +7.6% search growth over the last 90 days.Top protein greens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aerofarms Microgreen Rainbow Mix 2 Ounce
AEROFARMS$4.644.7★1,625 rev
Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings
Garden of Life$29.184.3★5,300 rev
Corn Salad Seeds for Planting - Mache Lambs Lettuce - Cold Hardy Salad Greens - Heirloom Verte de Cambrai Variety - Non GMO Green Leafy Vegetable - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$4.204.0★75 rev
Paradise Herbs ORAC Energy Protein & Greens Powder Antioxidant Power of 24 Servings of Fruits & Vegetables in 1 Scoop + 20g Protein Unflavored 15 Servings
Paradise Herbs$29.504.5★809 rev
Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings
Garden of Life$31.364.4★3,200 rev
Newest
by launch date
Earthbound Farm Organic Beet Greens 4 OZ
Earthbound Farm$3.05162 rev
Vega Protein and Greens Protein Powder Chocolate - 20g Plant Based Protein Plus Veggies Vegan Non GMO Pea Protein for Women and Men 1.3 lbs
Vega$25.8641 rev
Corn Salad Seeds for Planting - Mache Lambs Lettuce - Cold Hardy Salad Greens - Heirloom Verte de Cambrai Variety - Non GMO Green Leafy Vegetable - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$4.2075 rev
Aerofarms Microgreen Rainbow Mix 2 Ounce
AEROFARMS$4.641,625 rev
Earthbound Farm Organic Power Greens 16 OZ
Earthbound Farm$5.88614 rev
Trending
90-day click momentumCorn Salad Seeds for Planting - Mache Lambs Lettuce - Cold Hardy Salad Greens - Heirloom Verte de Cambrai Variety - Non GMO Green Leafy Vegetable - Survival Garden Seeds (1 Pack)
SURVIVAL GARDEN SEEDS$4.204.0★
Vega Premium Protein + Supergreens Vanilla 20g Vegan Protein Dairy & Gluten Free 21.7 oz (20 Servings)
Vega$28.124.3★
Vega Protein and Greens Protein Powder Chocolate - 20g Plant Based Protein Plus Veggies Vegan Non GMO Pea Protein for Women and Men 1.3 lbs
Vega$25.864.5★
Earthbound Farm Organic Beet Greens 4 OZ
Earthbound Farm$3.054.6★
Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings
Garden of Life$31.364.4★
What buyers say about protein greens
What buyers praise and complain about, mined from review topics.What buyers love
“Makes a great tasting smoothie”
“Arrived fresh”
“Good nutrition”
“food quality is good”
“generally enjoy the natural flavor”
“Great price, great product”
“Organic”
“Healthy, fresh taste”
“it blends easily”
“Gives me energy”
What buyers complain about
“Has a very chalky taste”
“Flavor was unremarkable”
“Price has increased :”
“Not fresh”
“the entire point of my buying this is that I struggle to eat well/enough for medical reasons”
“The leaves were dry”
“could only fit half of the package”
“Smell is alittle funky at first in the package”
“gross”
“doesnt dissolve at all”
Top return reasons
Common questions
- Is protein greens profitable to sell on Amazon United States?
- The niche generates $91K/yr across 16 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the protein greens niche?
- 12 brands and 606 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in protein greens?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- What does it cost to enter the protein greens niche?
- Listings span $3.02–$31.36; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 6,955 reviews — the moat a new listing must climb.