Protein Funnel
MaybeThe top 5 brands take only 50% of clicks. But demand is soft, at -6.5% this quarter, so Protein Funnel is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $165K/yr250K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 50%top-5 click share · 24 brands · 43 sellers
Flapen Score
Protein Funnel against its category
The dotted line is the Health & Household average. Past it, Protein Funnel is stronger. Inside it, weaker.
Market
The Protein Funnel market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Funnel 250K times last year and spent an estimated $165K. The top 5 brands take 50% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.
- Searches, last 12 months
- 250K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $165Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- protein powder funnel36K searches a year
02 · Price
A sale here is worth $11.01.
Listings sell for $11.01 on average, from $4.57 to $31.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $11.01 that is $6K to $8K a year per listing.
- Average price
- $11.01under the $15 to $100 sweet spot
- Price range
- $4.57–$31.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #126 within Medication Aids. It carries 2,336 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #126in Medication Aids
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,336per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Protein Funnel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
43
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
50%
Top 20: 93%
Open market
44%
- Brand 117%
- Brand 213%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Protein Funnel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Protein Funnel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein powder funnel36K/yr
- powder funnel40K/yr
- protein funnel29K/yr
- funnel for protein powder19K/yr
- supplement funnel17K/yr
- pre workout funnel14K/yr
- protein powder funnel to go12K/yr
- protein funnel for water bottle8K/yr
- preworkout funnel13K/yr
- protein powder funnel for water bottle5K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Funnel
We read the reviews and the return reasons for every product selling here.
“Being so narrow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Funnel questions
Answered from the same tracked data.