protein funnel
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-6.5% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.57–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,335.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 250K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, protein funnel is a $165K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
protein funnel market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $165K–$220K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.4%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
43
Top-5 brand share
50%
Top 20: 96%
Top-5 click share
50%
Top 20: 93%
Open market
44%
- FORESRUM17%
- Tantanle13%
- CAFEMASY7%
- TEESSUE7%
- HOSHI HEALTH7%
- KongNai6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top protein funnel search terms
- protein powder funnel36K/yr
- powder funnel40K/yr
- protein funnel29K/yr
- funnel for protein powder19K/yr
- supplement funnel17K/yr
- pre workout funnel14K/yr
- protein powder funnel to go12K/yr
- protein funnel for water bottle8K/yr
- preworkout funnel13K/yr
- protein powder funnel for water bottle5K/yr
Top protein funnel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FORESRUM 2 Pack Protein Powder Container to Go - Mini Funnel with Keychain and Keyring Water Bottle Funnel for Shakers
FORESRUM$7.204.5★557 rev
Tantanle 2 Pack Protein Powder Funnel Portable Protein Powder Keychain 50ml Protein Powder Holder Protein Powder Container for Workouts Fitness and Traveling
Tantanle$6.864.4★407 rev
Measuring Scoop with Funnel for Filling Water Bottles with Protein Powder Milk Powder Filling Resuable K Cup Coffee Capsule with Coffee Grounds
CAFEMASY$14.983.9★236 rev
TEESSUE 2 Pcs Protein Powder Container Portable Protein Powder Travel Container Protein Powder Funnel Water Bottle Funnels for Powder Mixes Pre Workout/Gym Supplement Funnel Keychain (50ml)
TEESSUE$7.034.4★548 rev
Protein Powder Funnel Set - Sleek Water Bottle Funnel for Powder Supplement with Cleaning Brush & Carabiners - No-Mess Portable Protein Powder Container to Go for Workout Fitness Travel - 4 Pack
HOSHI HEALTH$16.934.5★418 rev
Newest
by launch date
2 Pack Premium Protein Powder Containers - Portable Pre Workout and Protein Funnels for Filling Water Bottles Shaker Bottles w/Protein Powder with Sturdy Carabiners50ml
CYRYLC$6.6365 rev
Protein Powder Funnel to Go with Carabiners & Reinforced Caps - 4 Pack (Water Bottle Approve)
GYM RATS$17.09486 rev
Kitchen Funnel Set 3 Pack Funnels for Kitchen Use Filling Bottles Silicone Funnel Collapsible Small Funnels for Filling Small Bottles
VAYRMEU$4.911,029 rev
2Pack Portable Protein Powder Travel Container to Go Protein Powder Funnel with Carabiner & Reinforced Caps Water Bottle Container for Powders Mixes PreWorkout/Supplement Funnels (50ml_Black)
Eiruseed$6.83127 rev
Measuring Scoop with Funnel for Filling Water Bottles with Protein Powder Milk Powder Filling Resuable K Cup Coffee Capsule with Coffee Grounds
CAFEMASY$14.98236 rev
Trending
90-day click momentum![HydraCup Protein Powder Funnel [6 Piece] Funnel for Water Bottles Protein Powder Container to Go with 2 Large Funnels 2 Small Pre Workout Funnels 2 Daily Pill Containers](https://m.media-amazon.com/images/I/513eUfwGToL.jpg)
HydraCup Protein Powder Funnel [6 Piece] Funnel for Water Bottles Protein Powder Container to Go with 2 Large Funnels 2 Small Pre Workout Funnels 2 Daily Pill Containers
Hydra Cup$14.894.8★
Protein Powder Funnel to Go with Carabiners & Reinforced Caps - 4 Pack (Water Bottle Approve)
GYM RATS$17.094.5★
Plastic Kitchen Funnel Set of 3 Round Kitchen Funnels for Filling Bottles Durable and Multifunctional Funnels for Filling Canning Cooking Lab or Car Oil (Gray)
DolphinSmile$12.564.6★
Stainless Steel Spice Funnel with Handle for Kitchen Use Filling Spice Jars FIFO Squeeze Bottles Spill-Free Metal Funnel for Salt Pepper Powder Condiment Sauce (0.92 Bottom)
voxmude$7.894.8★
Slide Scoop the original measuring scoop + funnel No spill preparation of protein powder workout & sports drinks baby formula & kcup refill Mess & Spill free - (Set of 1 & 2 Tablespoon)
Slide Scoop$14.984.6★
What buyers say about protein funnel
What buyers praise and complain about, mined from review topics.What buyers love
“quality and easy to use/clean”
“EASY TO USE”
“I like the different sizes”
“easy to store”
“As advertised”
“It cleans easily”
“GOOD VALUE FOR MONEY”
“Solid product”
“They hold up well”
“It works and does the job”
What buyers complain about
“Being so narrow”
“Low quality”
“some powder leaks out”
“was difficult to get out”
“Torn”
“Very deceiving”
“Bad design”
“Too flimsy”
“It did not go well”
“Impossible to clean”
Top return reasons
Common questions
- Is protein funnel profitable to sell on Amazon United States?
- The niche generates $165K/yr across 26 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the protein funnel niche?
- 24 brands and 43 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in protein funnel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 1.8%.
- When does demand for protein funnel peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the protein funnel niche?
- Listings span $4.57–$31.06; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 2,336 reviews — the moat a new listing must climb.