protein dessert
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.8M searches
Avg price
Incredible$24.39avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great386.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.78–$40.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein dessert is a $2.7M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 63/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
protein dessert market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 34.9%
- Avg brand age
- 62 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Legendary Foods82%
- Pop-Tarts12%
- My Cookie Dealer3%
- FLINGS3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Top protein dessert search terms
- legendary protein pastry749K/yr
- legendary foods273K/yr
- protein poptarts165K/yr
- legendary151K/yr
- legendary protein89K/yr
- protein dessert72K/yr
- protein pastry64K/yr
- protein pop tarts49K/yr
- legendary pop tarts27K/yr
- protein desserts26K/yr
Top protein dessert products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Legendary Foods Protein Pastry Campfire Smores Low Carb/Low Sugar Snack
Legendary Foods$26.724.3★559 rev
Legendary Foods High Protein Pastry Cherry Low Carb/Low Sugar Snack
Legendary Foods$26.854.1★636 rev
Legendary Foods Cinnamon Roll 22g Protein Bars Gluten-Free Low Carb Meal Option Sweet Zero Sugar Snack Keto-Friendly 10-Pack High Protein Pre- or Post-Workout Nutrition Bars
Legendary Foods$31.174.0★1,316 rev
Legendary Foods High Protein Pastry Blueberry Low Carb/Low Sugar Snack
Legendary Foods$25.843.8★697 rev
Legendary Foods High Protein Pastry Cinnamon Low Carb/Low Sugar Snack
Legendary Foods$26.984.1★852 rev
Newest
by launch date
My Cookie Dealer Protein Toaster Pastry Snacks Variety 5 Pack - 20g High Protein Snacks for Adults - Healthy Post Workout & On-The-Go Travel Treats - 5 Pack of Individually Wrapped Toaster Pastries
My Cookie Dealer$19.9766 rev
Legendary Foods High Protein Pastry Strawberry Low Carb/Low Sugar Snack
Legendary Foods$24.1631 rev
Legendary Foods 47g High Protein Easy Mac and Cheese Cups - Low Carb Diet and High Fiber Pasta - 7g Net Carbs Microwave Instant Macaroni Cup Post-workout Quick Meal Gluten Free Keto Pasta 6 Pack
Legendary Foods$34.71245 rev
Pop-Tarts Protein Toaster Pastries 10g Protein Boostin Brown Sugar Cinnamon (3 Boxes 24 Pop-Tarts)
Pop-Tarts$10.00211 rev
Pop-Tarts Protein Toaster Pastries 10g Protein Slammin Strawberry (3 Boxes 24 Pop-Tarts)
Pop-Tarts$9.80142 rev
Trending
90-day click momentumLegendary Foods High Protein Pastry Strawberry Low Carb/Low Sugar Snack
Legendary Foods$24.163.7★
My Cookie Dealer Protein Toaster Pastry Snacks Variety 5 Pack - 20g High Protein Snacks for Adults - Healthy Post Workout & On-The-Go Travel Treats - 5 Pack of Individually Wrapped Toaster Pastries
My Cookie Dealer$19.973.9★
Pop-Tarts Protein Toaster Pastries 10g Protein Boostin Brown Sugar Cinnamon (12 Boxes 96 Pop-Tarts)
Pop-Tarts$40.954.5★
Pop-Tarts Protein Toaster Pastries 10g Protein Slammin Strawberry 14.3oz Box (8 Pop-Tarts)
Pop-Tarts$3.784.0★
FLINGS Protein Toaster Pastries 14g Protein 4g Fiber 160 Calories Low Sugar Snack Bars Gluten Free Frosted Strawberry (8 Pack)
FLINGS$24.053.8★
What buyers say about protein dessert
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely Delicious”
“High protein”
“The flavor variety was nice”
“Super sweet”
“Excellent product”
“Excellent texture”
“Healthy and easy”
“Great value”
“It's fairly easy to use”
“It gives you that creamy”
What buyers complain about
“Bland taste”
“too expensive”
“Could be dry”
“very artificial flavoring”
“Its not healthy at all”
“Texture is awful”
“Not as advertised”
“No Quality Control”
“full of sugar. almost as much as a candybar”
“Couldnt even swallow it”
Top return reasons
Common questions
- Is protein dessert profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 20 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the protein dessert niche?
- 4 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein dessert?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.0%.
- When does demand for protein dessert peak?
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the protein dessert niche?
- Listings span $3.78–$40.95; the average listing price is $24.39 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.