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Protein Dessert

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Dessert is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$2.7M/yr1.8M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
55%top-5 click share · 4 brands · 19 sellers

Flapen Score

Protein Dessert against its category

The dotted line is the Health & Household average. Past it, Protein Dessert is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Dessert market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Dessert 1.8M times last year and spent an estimated $2.7M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
6.0%
Market size, estimated
$2.7Ma year
Peak month
July2.1× the quietest month
Top search term
legendary protein pastry749K searches a year

02 · Price

A sale here is worth $24.39.

Listings sell for $24.39 on average, from $3.78 to $40.95. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $24.39 that is $73K to $98K a year per listing.

Average price
$24.39inside the $15 to $100 sweet spot
Price range
$3.78–$40.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$73K–$98K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.9% of listings are out of stock. The average listing ranks #59 within Nutrition Bars & Drinks. It carries 386 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
34.9%
Average rank
#59in Nutrition Bars & Drinks
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
386per listing
Listings tracked
20

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
62 months

Products

Top Protein Dessert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Protein Dessert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Protein Dessert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • legendary protein pastry749K/yr
  • legendary foods273K/yr
  • protein poptarts165K/yr
  • legendary151K/yr
  • legendary protein89K/yr
  • protein dessert72K/yr
  • protein pastry64K/yr
  • protein pop tarts49K/yr
  • legendary pop tarts27K/yr
  • protein desserts26K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Dessert

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bland taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Protein Dessert questions

Answered from the same tracked data.