Is protein crisps profitable to sell on Amazon United States?

The niche generates $256K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the protein crisps niche?

9 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in protein crisps?

Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.

When does demand for protein crisps peak?

Demand peaks in Mar–Apr–May; the busiest month runs 45.2× the quietest.

What does it cost to enter the protein crisps niche?

Listings span $13.86–$54.07; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.

protein crisps

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.86

avg listing price — sweet spot $15–$100

Price range

Great$13.86–$54.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,421

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$256K

$256K/yr · 246K searches

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein crisps is a $256K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

protein crisps market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $323K–$388K; units × avg price
Conversion rate: 4.0%
Avg BSR: #145
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 8.0%
Avg brand age: 64 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

Smart for Life34%
PURIS32%
Pure Protein19%
BSN6%
Z Natural Foods4%
The Only Bean1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 45.2×

Open Trend

Top protein crisps search terms

edamame puffs24K/yr +106.5%2.7% conv.
pure protein chips60K/yr -24.9%6.4% conv.
edamame protein puffs19K/yr +43.5%2.9% conv.
protein crisps30K/yr +29.5%2.4% conv.
soy protein crisps20K/yr +31.7%1.7% conv.
soy crisps15K/yr -11.7%1.4% conv.
pure protein popped crisps15K/yr -14.9%8.6% conv.
bsn protein bars9K/yr +0.8%3.8% conv.
protein crisp8K/yr +4.7%4.1% conv.
soy puffs5K/yr +31.5%2.2% conv.

All search terms

Top protein crisps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 3LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 3 PoundsBox - 53 Servings

Smart for Life$42.744.5★408 rev

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS$14.034.6★68 rev

Smart for Life - Edamame Protein Puffs - High Zero Sugar Soy Protein Isolate Puffs 1LB - 20 Grams Snacks - Non-GMO Gluten-Free Vegan - 1 Pound Box - 18 Servings

Smart for Life$19.664.7★28 rev

PURIS$23.134.3★84 rev

Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack

Pure Protein$22.924.4★527 rev

Newest

by launch date

PURIS Puffed Pea Crispies Plant-Based Crisp | Light Airy Texture for Bars Cereal Clusters & Baking | 6g Protein per Serving | Non-GMO Clean Label | 14oz (1 Pack)

PURIS$14.0368 rev

4mo ago

Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box

Mix It Up Munchies & More$33.453 rev

9mo ago

PURIS$23.1384 rev

10mo ago

Pure Protein Cinnamon Sugar Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack

Pure Protein$23.7697 rev

2y ago

Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)

Pure Protein$22.71612 rev

2y ago

What buyers say about protein crisps

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Delicious and addictive”

Nutritional Content22%

“Great amount of protein”

Crispiness13%

“Crunchy goodness”

Health Benefits-Overall7%

“Good Healthy Snack”

Salt Content5%

“lightly salted”

Flavor5%

“Awesome flavor”

Quality-Overall3%

“consistent quality”

Freshness1%

“Freshness is in point”

Value For Money1%

“Good price”

Texture/Consistency-Overall1%

“Good texture”

What buyers complain about

Taste-Overall30%

“Not tasty”

Salt Content10%

“for me a little too salty”

Moist/Dry9%

“These beans are very dry”

Flavor7%

“The flavor is flat”

Value For Money7%

“Too expensive”

Nutritional Content2%

“No nutrition”

Texture/Consistency-Overall2%

“weird texture”

Ease Of Chewing/Swallowing2%

“Hard to chew”

Stale/Rotten/Spoiled1%

“Rancid”

Burnt/Roasted/Overbaked1%

“all are really burnt”

Top return reasons

Taste-Overall52%

Value For Money13%

Salt Content7%

Size-Overall4%

Flavor4%

Moist/Dry3%

Smell3%

Stale/Rotten/Spoiled2%

Ingredients-Overall2%

Crispiness2%

Common questions

Is protein crisps profitable to sell on Amazon United States?: The niche generates $256K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the protein crisps niche?: 9 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in protein crisps?: Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
When does demand for protein crisps peak?: Demand peaks in Mar–Apr–May; the busiest month runs 45.2× the quietest.
What does it cost to enter the protein crisps niche?: Listings span $13.86–$54.07; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.