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Protein Crisps

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Protein Crisps is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$256K/yr246K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
64%top-5 click share · 9 brands · 26 sellers

Flapen Score

Protein Crisps against its category

The dotted line is the Health & Household average. Past it, Protein Crisps is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Crisps market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Crisps 246K times last year and spent an estimated $256K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
4.0%
Market size, estimated
$256Ka year
Peak month
May45.2× the quietest month
Top search term
edamame puffs24K searches a year

02 · Price

A sale here is worth $25.86.

Listings sell for $25.86 on average, from $13.86 to $54.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.86 that is $6K to $13K a year per listing.

Average price
$25.86inside the $15 to $100 sweet spot
Price range
$13.86–$54.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #145 within Healthy Snacks & Beverages. It carries 1,421 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
8.0%
Average rank
#145in Healthy Snacks & Beverages
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,421per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Protein Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

26

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

3%

  • Brand 134%
  • Brand 232%
  • Brand 319%
  • Brand 46%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Protein Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 45.2×

Search terms

Top Protein Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edamame puffs24K/yr
  • pure protein chips60K/yr
  • edamame protein puffs19K/yr
  • protein crisps30K/yr
  • soy protein crisps20K/yr
  • soy crisps15K/yr
  • pure protein popped crisps15K/yr
  • bsn protein bars9K/yr
  • protein crisp8K/yr
  • soy puffs5K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Crisps

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
30%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not tasty”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Protein Crisps questions

Answered from the same tracked data.