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Protein Creatine Powder

Fail

Shoppers spend an estimated $58K a year here, so Protein Creatine Powder is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$58K/yr39K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
56%top-5 click share · 8 brands · 355 sellers

Flapen Score

Protein Creatine Powder against its category

The dotted line is the Health & Household average. Past it, Protein Creatine Powder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Creatine Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Creatine Powder 39K times last year and spent an estimated $58K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.5%
Market size, estimated
$58Ka year
Top search term
muscletech nitro tech whey protein7K searches a year

02 · Price

A sale here is worth $42.69.

Listings sell for $42.69 on average, from $14.17 to $67.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $42.69 that is $0 to $4K a year per listing.

Average price
$42.69inside the $15 to $100 sweet spot
Price range
$14.17–$67.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #279 within Protein. It carries 12,870 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#279in Protein
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
12,870per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Protein Creatine Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

355

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

5%

  • Brand 159%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Protein Creatine Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muscletech nitro tech whey protein7K/yr
  • protein creatine powder8K/yr
  • 50g protein6K/yr
  • high protein 50g5K/yr
  • muscletech nitro tech5K/yr
  • nitrotech whey protein4K/yr
  • protein powder and creatine3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Creatine Powder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Artificial Taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Protein Creatine Powder questions

Answered from the same tracked data.