protein creatine powder
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.69avg listing price — sweet spot $15–$100
Price range
Great$14.17–$67.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,870avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, protein creatine powder is a $58K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
protein creatine powder market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $43K–$53K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.7%
- Avg brand age
- 76 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
355
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
5%
- MuscleTech59%
- Muscle Milk13%
- Muscletech8%
- Vega8%
- Dymatize4%
- Optimum Nutrition4%
- Open — no brand owns it (2 brands, 5%)
Top protein creatine powder search terms
- muscletech nitro tech whey protein7K/yr
- protein creatine powder8K/yr
- 50g protein6K/yr
- high protein 50g5K/yr
- muscletech nitro tech5K/yr
- nitrotech whey protein4K/yr
- protein powder and creatine3K/yr
Top protein creatine powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$59.424.6★5,488 rev
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★2,707 rev
Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$56.474.5★7,713 rev
Muscletech Whey Protein Powder (Vanilla Cream 2.2 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$36.274.6★5,488 rev
Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$25.244.4★3,441 rev
Newest
by launch date
Quest Nutrition Strawberry Protein Shake 45g Protein 2g Sugar 4g Net Carbs Ready to Drink Gluten Free 4 Count
Quest$14.17700 rev
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 20 Servings 2.12lb (Pack of 1)
Vega$31.99280 rev
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)
Vega$23.55280 rev
Vega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Chocolate 13 Servings 1.46 lb (Pack of 1)
Vega$23.69281 rev
Birdman Falcon Performance Vegan Protein Powder 31g Protein 5g Creatine 5g BCAA Probiotics Electrolytes Pre Workout Low Carb Sugar Free & Dairy Free Plant Based Chocolate Protein -19 servings
BIRDMAN$37.106,815 rev
Trending
90-day click momentumVega Protein + Creatine 30g Plant Based Protein Powder + 3g Creatine So You Bounce Back Faster Low Carb Plant Protein Powder Post Workout Vegan Shake Vanilla 13 Servings 1.38 lb (Pack of 1)
Vega$23.554.3★
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★
Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)
Dymatize$41.074.5★
Muscletech Whey Protein Powder (Cookies & Cream 5LB) - Nitro-Tech Whey Protein Isolate Smoothie Mix for Lean Muscle & Recovery - 24g of Whey Gold Protein for Women & Men - Packaging May Vary
MuscleTech$63.744.6★
Muscle Milk Pro Series Protein Powder Supplement Intense Vanilla 2 Pound 11 Servings 50g Protein 3g Sugar 20 Vitamins & Minerals NSF Certified for Sport Workout Recovery Packaging May Vary
Muscle Milk$25.244.4★
What buyers say about protein creatine powder
What buyers praise and complain about, mined from review topics.What buyers love
“doesn't leave a strange taste”
“with good quality the price is very affordable”
“Good amount of protein”
“Nice vanilla flavor”
“Decent price”
“It dissolves easily”
“easy to mix”
“As advertised”
“Worked for me for many years”
“Helps with muscle recovery very well”
What buyers complain about
“Artificial Taste”
“doesn't mix well”
“The flavor is a little weird as well”
“Not worth the 50g of protein”
“Gritty texture”
“Garbage”
“Waste of money”
“Smells bad”
“Measuring is so complicated”
“.Im not a fan of the artificial sugary tastes”
Top return reasons
Common questions
- Is protein creatine powder profitable to sell on Amazon United States?
- The niche generates $58K/yr across 21 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the protein creatine powder niche?
- 8 brands and 355 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in protein creatine powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- What does it cost to enter the protein creatine powder niche?
- Listings span $14.17–$67.75; the average listing price is $42.69 (sweet spot $15–$100). The average incumbent carries 12,870 reviews — the moat a new listing must climb.