protein cheese powder
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.93avg listing price — sweet spot $15–$100
Price range
Great$11.57–$49.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,445.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, protein cheese powder is a $60K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
protein cheese powder market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $39K–$52K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 0.6%
- Avg brand age
- 58 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
3%
- Meal Boosters55%
- Micro Ingredients22%
- Build the Body6%
- Hoosier Hill Farm5%
- Bragg5%
- Nutricost4%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 19 weeks — -17.6% search growth over the last 90 days.Top protein cheese powder search terms
- protein cheese powder24K/yr
- cheese protein powder17K/yr
- meal boosters cheesy cheese protein powder10K/yr
- cheesy protein powder5K/yr
- cheesy protein topping3K/yr
Top protein cheese powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Meal Boosters Savory Protein Powder Supplement | 1520g Complete Protein Meal Enhancer for Cooking & Prep | Collagen Peptides for Gut Joint & Support | Keto Friendly Gluten Free (Cheesy Cheese)
Meal Boosters$49.584.4★72 rev
Cheddar Cheese Powder with Whey Protein Concentrate 2lbs | Made from Real Raw Cheese | Authentic Sharp Flavor | All Purpose Seasoning | Great for Mac and Cheese Sauce Popcorn Vegetables and More
Micro Ingredients$18.964.4★462 rev
Meal Boosters Savory Protein Powder Supplement | 1520g Complete Protein Meal Enhancer for Cooking & Prep | Collagen Peptides for Gut Joint & Support | Keto Friendly Gluten Free (White Cheddar)
Meal Boosters$47.834.4★82 rev
Protein Ranch Seasoning for Salad Dressings & Dips - Quick & Easy Ranch Dressing Mix | Turn Greek Yogurt or Cottage Cheese into Protein Ranch | Great with Veggies & Popcorn | Savory Protein Powder
Build the Body$27.304.5★130 rev
Meal Boosters MB Variety Pack Sampler Savory Protein Supplement Cheesy Cheese Buffalo Unflavored Grass-Fed Collagen Muscle Growth Tendon Ligament Hair Skin Repair Gut Health
Meal Boosters$25.974.2★30 rev
Newest
by launch dateProtein Ranch Seasoning for Salad Dressings & Dips - Quick & Easy Ranch Dressing Mix | Turn Greek Yogurt or Cottage Cheese into Protein Ranch | Great with Veggies & Popcorn | Savory Protein Powder
Build the Body$27.30130 rev
Meal Boosters Savory Protein Powder Supplement | 1520g Complete Protein Meal Enhancer for Cooking & Prep | Collagen Peptides for Gut Joint & Support | Keto Friendly Gluten Free (White Cheddar)
Meal Boosters$47.8382 rev
Healthier Comforts Cheddar Cheese Powder (7 oz) | Premium Yellow Cheddar | Batch Tested Gluten Free Kosher No Artificial Dyes | Cheesy Goodness for Popcorn Pasta Fries Mac and Cheese | Shelf Stable Seasoning (7 oz)
Healthier Comforts$11.57277 rev
Cheddar Cheese Powder with Whey Protein Concentrate 2lbs | Made from Real Raw Cheese | Authentic Sharp Flavor | All Purpose Seasoning | Great for Mac and Cheese Sauce Popcorn Vegetables and More
Micro Ingredients$18.96462 rev
Meal Boosters Savory Protein Powder Supplement | 1520g Complete Protein Meal Enhancer for Cooking & Prep | Collagen Peptides for Gut Joint & Support | Keto Friendly Gluten Free (Cheesy Cheese)
Meal Boosters$49.5872 rev
Trending
90-day click momentumProtein Ranch Seasoning for Salad Dressings & Dips - Quick & Easy Ranch Dressing Mix | Turn Greek Yogurt or Cottage Cheese into Protein Ranch | Great with Veggies & Popcorn | Savory Protein Powder
Build the Body$27.304.5★
Meal Boosters Savory Protein Powder Supplement | 1520g Complete Protein Meal Enhancer for Cooking & Prep | Collagen Peptides for Gut Joint & Support | Keto Friendly Gluten Free (Cheesy Cheese)
Meal Boosters$49.584.4★
Nutricost Pantry Yellow Cheddar Cheese Powder (2.5 Pounds Per Bottle)
Nutricost$29.983.6★
Cheddar Cheese Powder with Whey Protein Concentrate 2lbs | Made from Real Raw Cheese | Authentic Sharp Flavor | All Purpose Seasoning | Great for Mac and Cheese Sauce Popcorn Vegetables and More
Micro Ingredients$18.964.4★
Meal Boosters MB Variety Pack Sampler Savory Protein Supplement Cheesy Cheese Buffalo Unflavored Grass-Fed Collagen Muscle Growth Tendon Ligament Hair Skin Repair Gut Health
Meal Boosters$25.974.2★
What buyers say about protein cheese powder
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and healthy”
“good nutritions”
“intense flavor”
“Excellent product”
“Good deal”
“Great taste and healthy”
“Excellent product- for vegan”
“Fresh and amazing”
“As advertised”
“Quality ingredients”
What buyers complain about
“Bad taste”
“And surprisingly it's one of the few products in general that states that it's unflavored”
“the color just doesn't seem right”
“ARTIFICIAL DYES”
“the only taste is salt”
“A bit pricey”
“not really a protein powder like I thought it was”
“Cheddar popcorn's secret ingredient”
“He has itchy skin”
“I have a problem with that kind of texture”
Top return reasons
Common questions
- Is protein cheese powder profitable to sell on Amazon United States?
- The niche generates $60K/yr across 11 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the protein cheese powder niche?
- 7 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in protein cheese powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Color. The return rate is 0.0%.
- What does it cost to enter the protein cheese powder niche?
- Listings span $11.57–$49.58; the average listing price is $25.93 (sweet spot $15–$100). The average incumbent carries 4,445 reviews — the moat a new listing must climb.