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Protein Cheese

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Protein Cheese is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$1.0M/yr480K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
96%top-5 click share · 5 brands · 548 sellers

Flapen Score

Protein Cheese against its category

The dotted line is the Health & Household average. Past it, Protein Cheese is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Cheese market on Amazon at a glance

Shoppers on Amazon United States searched for Protein Cheese 480K times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
7.4%
Market size, estimated
$1.0Ma year
Peak month
February2.3× the quietest month
Top search term
paneer211K searches a year

02 · Price

A sale here is worth $29.30.

Listings sell for $29.30 on average, from $8.09 to $54.07. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At $29.30 that is $234K to $293K a year per listing.

Average price
$29.30inside the $15 to $100 sweet spot
Price range
$8.09–$54.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
$234K–$293K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Healthy Snacks & Beverages. It carries 1,954 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#60in Healthy Snacks & Beverages
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
1,954per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Protein Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

548

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 239%
  • Brand 313%
  • Brand 42%
  • Brand 52%

Demand

Protein Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Protein Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paneer211K/yr
  • protein puffs113K/yr
  • paneer cheese35K/yr
  • protein cheese20K/yr
  • twin peaks protein puffs21K/yr
  • protein puff12K/yr
  • low fat paneer11K/yr
  • protein cheese puffs14K/yr
  • protein cheese balls8K/yr
  • high protein cheese6K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Cheese

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
32%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful taste”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Protein Cheese questions

Answered from the same tracked data.