Protein Breakfast
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $25K a year here, so Protein Breakfast is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $25K/yr41K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 660 sellers
Flapen Score
Protein Breakfast against its category
The dotted line is the Health & Household average. Past it, Protein Breakfast is stronger. Inside it, weaker.
Market
The Protein Breakfast market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Breakfast 41K times last year and spent an estimated $25K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $25Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- low sugar breakfast bars10K searches a year
02 · Price
A sale here is worth $13.53.
Listings sell for $13.53 on average, from $2.02 to $32.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.53 that is $0 to $1K a year per listing.
- Average price
- $13.53under the $15 to $100 sweet spot
- Price range
- $2.02–$32.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #190 within Nutrition Bars & Drinks. It carries 5,052 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 3.7%
- Average rank
- #190in Nutrition Bars & Drinks
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 5,052per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Protein Breakfast products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fiber One 70 Calorie Soft Baked Bars Cinnamon Coffee Cake Mega Pack 18 Ct 16 oz
- Price
- $8.60
- Rating
- 4.4/5
- Reviews
- 8,522
- Age
- 4y ago

Millville FiberNow Lemon Soft Baked Bar 90 Calories
- Price
- $13.00
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 6y ago

Special K Bar Pastry Crisps Breakfast Bars 100 Calorie Snacks Value Size Strawberry 15.84oz Box (36 Crisps)
- Price
- $7.29
- Rating
- 4.7/5
- Reviews
- 3,540
- Age
- 9y ago

Fiber One 70 Calorie Brownies Chocolate Chip Cookie Snack Bars 2g Sugar Value Pack 12 Ct 10.6 oz
- Price
- $5.67
- Rating
- 4.5/5
- Reviews
- 4,248
- Age
- 2y ago

Fibre 1 Delights Bar Lemon Flavour 5ct 125g/4.4oz (Imported from Canada)
- Price
- $13.16
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 9y ago
Trending
estimated 90-day click momentum
Amazon Grocery Apple Cinnamon Fruit & Grain Cereal Bars 1.3 Oz 8 Ct
- Price
- $2.02
- Rating
- 4.5/5
- Reviews
- 4,732
- Age
- 5y ago

Millville FiberNow Lemon Soft Baked Bar 90 Calories
- Price
- $13.00
- Rating
- 3.5/5
- Reviews
- 38
- Age
- 6y ago

Fiber NOW Millville 70 Calories Soft Baked Bars Lemon 5.29oz 150g
- Price
- $11.98
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago

Wonderslim High Fiber Protein Bars 15g Protein 7g Fiber Low Sugar Low Carb Low Calorie Protein Snack Bar for Hunger & Craving Control Gluten-Free 7 Pack (Fluffy Lemon)
- Price
- $19.66
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 1y ago

Thats it. Mini Fruit Bars (Variety 35 Pack) No Sugar Plant-Based Vegan & Gluten Free Breakfast Bar Paleo for Children Non GMO Fiber (7 Blueberry 7 Cherry 7 Fig 7 Mango 7 Strawberry)
- Price
- $32.61
- Rating
- 4.6/5
- Reviews
- 1,160
- Age
- 2y ago
Newest
by launch date
Quest Nutrition Lemon Cake Protein Bars High Protein Low Carb Gluten Free Keto Friendly 4 Count
- Price
- $8.86
- Rating
- 4.0/5
- Reviews
- 557
- Age
- 1y ago

Wonderslim High Fiber Protein Bars 15g Protein 7g Fiber Low Sugar Low Carb Low Calorie Protein Snack Bar for Hunger & Craving Control Gluten-Free 7 Pack (Fluffy Lemon)
- Price
- $19.66
- Rating
- 4.2/5
- Reviews
- 65
- Age
- 1y ago

Fiber NOW Millville 70 Calories Soft Baked Bars Lemon 5.29oz 150g
- Price
- $11.98
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago

KIND Breakfast Protein Bars Apple Cinnamon Gluten Free Low Sodium Healthy Snacks 8g Protein 12 Count (12 Packs of 2 Bars)
- Price
- $4.70
- Rating
- 4.5/5
- Reviews
- 2,083
- Age
- 1y ago

Atkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 Count
- Price
- $6.89
- Rating
- 4.2/5
- Reviews
- 681
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
660
Est. top-5 brand share
59%
Top 20: 97%
Est. top-5 click share
40%
Top 20: 75%
Open market
34%
- Fiber One23%
- KIND13%
- MILLVILLE9%
- Kellogg's Special K7%
- Generic7%
- Atkins6%
Demand
Protein Breakfast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Protein Breakfast search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low sugar breakfast bars10K/yr
- sugar free breakfast bars9K/yr
- fiber one lemon bars5K/yr
- fiber one lemon4K/yr
- atkins blueberry protein bars4K/yr
- atkins soft baked2K/yr
- fiber one lemon bars 70 calories2K/yr
- atkins soft baked bars1K/yr
- atkins soft baked energy bars4K/yr
- atkins soft baked energy bars blueberry401/yr
Reviews and returns
What reviews say buyers love and hate about Protein Breakfast
We read the reviews and the return reasons for every product selling here.
“Not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Breakfast questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









