Protein Breakfast
MaybeAn estimated 0.0% of orders come back. But shoppers spend an estimated $25K a year here, so Protein Breakfast is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $25K/yr41K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 40%top-5 click share · 24 brands · 660 sellers
Flapen Score
Protein Breakfast against its category
The dotted line is the Health & Household average. Past it, Protein Breakfast is stronger. Inside it, weaker.
Market
The Protein Breakfast market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Breakfast 41K times last year and spent an estimated $25K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $25Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- low sugar breakfast bars10K searches a year
02 · Price
A sale here is worth $13.53.
Listings sell for $13.53 on average, from $2.02 to $32.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $13.53 that is $0 to $1K a year per listing.
- Average price
- $13.53under the $15 to $100 sweet spot
- Price range
- $2.02–$32.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #190 within Nutrition Bars & Drinks. It carries 5,052 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 3.7%
- Average rank
- #190in Nutrition Bars & Drinks
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 5,052per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Protein Breakfast products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
660
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
40%
Top 20: 75%
Open market
34%
- Brand 123%
- Brand 213%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Protein Breakfast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Protein Breakfast search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- low sugar breakfast bars10K/yr
- sugar free breakfast bars9K/yr
- fiber one lemon bars5K/yr
- fiber one lemon4K/yr
- atkins blueberry protein bars4K/yr
- atkins soft baked2K/yr
- fiber one lemon bars 70 calories2K/yr
- atkins soft baked bars1K/yr
- atkins soft baked energy bars4K/yr
- atkins soft baked energy bars blueberry401/yr
Reviews and returns
What reviews say buyers love and hate about Protein Breakfast
We read the reviews and the return reasons for every product selling here.
“Not tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Breakfast questions
Answered from the same tracked data.









