Protein Bars
MaybeShoppers spend an estimated $27.0M a year here. But the average product has 6,564 reviews to catch up to, so Protein Bars is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $27.0M/yr19.3M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 650 sellers
Flapen Score
Protein Bars against its category
The dotted line is the Health & Household average. Past it, Protein Bars is stronger. Inside it, weaker.
Market
The Protein Bars market on Amazon at a glance
Shoppers on Amazon United States searched for Protein Bars 19.3M times last year and spent an estimated $27.0M. The top 5 brands take 83% of clicks. Demand peaks in Apr. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 19.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27.0M a year.
- Searches, last 12 months
- 19.3M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $27.0Ma year
- Peak month
- April1.9× the quietest month
- Top search term
- protein bars10.1M searches a year
02 · Price
A sale here is worth $18.93.
Listings sell for $18.93 on average, from $2.33 to $38.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $18.93 that is $473K to $568K a year per listing.
- Average price
- $18.93inside the $15 to $100 sweet spot
- Price range
- $2.33–$38.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $473K–$568K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Nutrition Bars & Drinks. It carries 6,564 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Nutrition Bars & Drinks
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,564per listing
- Listings tracked
- 36
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Protein Bars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
650
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
47%
Top 20: 81%
Open market
14%
- Brand 139%
- Brand 233%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (9 brands, 14%)
Demand
Protein Bars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.9×
Search terms
Top Protein Bars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein bars10.1M/yr
- quest protein bar2.1M/yr
- protein bar1.7M/yr
- pure protein bars1.2M/yr
- quest1.0M/yr
- protein bars low sugar high protein553K/yr
- quest bars404K/yr
- pure protein304K/yr
- vegan protein bars306K/yr
- high protein bars247K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Bars
We read the reviews and the return reasons for every product selling here.
“gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Bars questions
Answered from the same tracked data.