Protein Bars

Shoppers searched for this 19.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27.0M a year.

Searches, last 12 months

19.3M

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

7.4%

Market size, estimated

$27.0Ma year

Peak month

April1.9× the quietest month

Top search term

protein bars10.1M searches a year

Listings sell for $18.93 on average, from $2.33 to $38.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $18.93 that is $473K to $568K a year per listing.

Average price

$18.93inside the $15 to $100 sweet spot

Price range

$2.33–$38.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$473K–$568K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Nutrition Bars & Drinks. It carries 6,564 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#38in Nutrition Bars & Drinks

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

6,564per listing

Listings tracked

36

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

68 months