Is protein and greens powder profitable to sell on Amazon United States?

The niche generates $37K/yr across 21 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Skip it (45/100).

How competitive is the protein and greens powder niche?

4 brands and 597 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in protein and greens powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

What does it cost to enter the protein and greens powder niche?

Listings span $17.87–$39.69; the average listing price is $30.53 (sweet spot $15–$100). The average incumbent carries 7,455 reviews — the moat a new listing must climb.

protein and greens powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.53

avg listing price — sweet spot $15–$100

Price range

Incredible$17.87–$39.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+26.7%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,455

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 95K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, protein and greens powder is a $37K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

protein and greens powder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $92K–$122K; units × avg price
Conversion rate: 1.3%
Avg BSR: #337
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 6.2%
Avg brand age: 87 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

597

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

Garden of Life81%
Vega9%
Orgain8%
Paradise Herbs3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 40 weeks — +26.7% search growth over the last 90 days.

Open Trend

Top protein and greens powder search terms

garden of life protein powder chocolate10K/yr +53.5%6.1% conv.
protein and greens powder11K/yr +3.5%2.3% conv.
protein and greens8K/yr +33.3%2.8% conv.
garden of life chocolate protein powder7K/yr +51.6%6.5% conv.
garden of life protein and greens9K/yr -11.7%6.2% conv.
protein powder greens5K/yr +21.2%0.8% conv.
protein plus greens4K/yr +47.8%0.5% conv.
garden of life protein powder with greens4K/yr +33.7%0.7% conv.
vegan protein and greens powder4K/yr +31.0%0.7% conv.
greens and protein4K/yr +23.8%0.4% conv.

All search terms

Top protein and greens powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden of Life Raw Protein & Greens Chocolate Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings

Garden of Life$31.364.4★3,200 rev

Garden of Life Raw Protein & Greens Vanilla Protein Powder 20g Plant Based Greens Powder Probiotics & Enzymes Post-Workout Recovery Vegan Gluten-Free Non-GMO 20 Servings

Garden of Life$29.184.3★5,300 rev

Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Chocolate 20 Servings

Garden of Life$29.674.2★5,746 rev

Garden of Life Sport Organic Vegan Protein Powder Chocolate Flavor 30g Plant-Based Protein with Probiotics for Digestive Health Immune Support and Muscle Recovery 19 Servings

Garden of Life$36.254.3★5,196 rev

Garden of Life Meal Replacement Shakes Raw Organic Chocolate Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings

Garden of Life$39.694.2★14,562 rev

Newest

by launch date

Vega Organic Protein & Greens Creamy Vanilla (26 Servings) 35.3 oz (1 Kg)

Vega$23.95269 rev

1y ago

Garden of Life Organic Creamy Protein with Oatmilk Powder Chocolate Brownie 2 lb 0.45 oz (920 g)

Garden of Life$29.49375 rev

3y ago

Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb

Orgain$28.7436,451 rev

7y ago

Vega Premium Protein + Supergreens Creamy Vanilla 20g Vegan Protein Dairy & Gluten Free 26.9 oz (25 Servings)

Vega$28.868,475 rev

8y ago

Orgain Organic Vegan Protein Powder + Greens Vanilla Bean - 21g Plant Based Protein Gluten Free Dairy Free Lactose Free Soy Free No Sugar Added With Iron & Prebiotics for Gut Health - 1.94lb

Orgain$29.583,589 rev

8y ago

What buyers say about protein and greens powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“smooth taste”

Nutritional Content18%

“Great protein supplement”

Flavor7%

“tasty flavor”

Quality-Overall7%

“Excellent Product”

Vegan/Organic4%

“Organic green powder”

Blend/Ratio3%

“It blends up super fast”

Ingredients-Overall3%

“The ingredients are great”

Solubility3%

“mixes easily”

Value For Money2%

“good value”

Texture/Consistency-Overall1%

“Nice texture”

What buyers complain about

Taste-Overall30%

“Artificial Taste”

Flavor8%

“Flavor is awful”

Value For Money4%

“Overpriced”

Nutritional Content4%

“could be misleading as far as what nutritional value youre getting”

Texture/Consistency-Overall4%

“Gritty texture”

Sweetness4%

“I am not a fan of so much added sugar”

Artificial Sweeteners3%

“Beware of sugar substitute not healthy”

Solubility2%

“Won't dissolve”

Ingredients-Overall2%

“Changed the ingredients”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Ease Of Use50%

Vitamin25%

Smell25%

Common questions

Is protein and greens powder profitable to sell on Amazon United States?: The niche generates $37K/yr across 21 tracked products. 90-day search growth is +26.7%. Flapen's verdict: Skip it (45/100).
How competitive is the protein and greens powder niche?: 4 brands and 597 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in protein and greens powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
What does it cost to enter the protein and greens powder niche?: Listings span $17.87–$39.69; the average listing price is $30.53 (sweet spot $15–$100). The average incumbent carries 7,455 reviews — the moat a new listing must climb.