Propolis
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Propolis is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $3.7M/yr2.0M searches / yr
- 90-day growth
- -44.3%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 560 sellers
Flapen Score
Propolis against its category
The dotted line is the Health & Household average. Past it, Propolis is stronger. Inside it, weaker.
Market
The Propolis market on Amazon at a glance
Shoppers on Amazon United States searched for Propolis 2.0M times last year and spent an estimated $3.7M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -44.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $3.7Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- propolis374K searches a year
02 · Price
A sale here is worth $16.91.
Listings sell for $16.91 on average, from $9.51 to $45.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $16.91 that is $423K to $507K a year per listing.
- Average price
- $16.91inside the $15 to $100 sweet spot
- Price range
- $9.51–$45.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $423K–$507K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,096 within Cough & Cold. It carries 5,579 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,096in Cough & Cold
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,579per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Propolis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
560
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Propolis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Search terms
Top Propolis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- propolis374K/yr
- beekeepers naturals518K/yr
- beekeepers propolis throat spray194K/yr
- bee propolis162K/yr
- propolis throat spray187K/yr
- bee keepers natural throat spray93K/yr
- beekeepers81K/yr
- beekeeper63K/yr
- propolis extract62K/yr
- bee keepers49K/yr
Reviews and returns
What reviews say buyers love and hate about Propolis
We read the reviews and the return reasons for every product selling here.
“The taste is a bit strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Propolis questions
Answered from the same tracked data.









