Propolis
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Propolis is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $3.7M/yr2.0M searches / yr
- 90-day growth
- -44.3%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 560 sellers
Flapen Score
Propolis against its category
The dotted line is the Health & Household average. Past it, Propolis is stronger. Inside it, weaker.
Market
The Propolis market on Amazon at a glance
Shoppers on Amazon United States searched for Propolis 2.0M times last year and spent an estimated $3.7M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -44.3%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $3.7Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- propolis374K searches a year
02 · Price
A sale here is worth $16.91.
Listings sell for $16.91 on average, from $9.51 to $45.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $16.91 that is $423K to $507K a year per listing.
- Average price
- $16.91inside the $15 to $100 sweet spot
- Price range
- $9.51–$45.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $423K–$507K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,096 within Cough & Cold. It carries 5,579 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #2,096in Cough & Cold
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,579per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Propolis products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)
- Price
- $13.61
- Rating
- 4.6/5
- Reviews
- 26,509
- Age
- 10y ago

Beekeepers Naturals Propolis Throat Spray Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free 1.0 oz (Pack of 2)
- Price
- $23.68
- Rating
- 4.6/5
- Reviews
- 26,509
- Age
- 6y ago

Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz
- Price
- $13.61
- Rating
- 4.4/5
- Reviews
- 3,154
- Age
- 3y ago

Kids Propolis Throat Spray - Natural Immune Support & Sore Throat Relief - by BEEKEEPERS NATURALS - Has Antioxidants & Gluten-Free (1.0 oz) Pack of 1 (Kids)
- Price
- $13.45
- Rating
- 4.7/5
- Reviews
- 5,751
- Age
- 7y ago

Propolis Liposomal Vitamin C by Beekeepers Naturals 1000mg Vitamin C Propolis & Honey Supercharged Immune Support & Increased Bioavailibity for Max Absorption 12 Ct
- Price
- $18.07
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 3y ago
Trending
estimated 90-day click momentum
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 3,281
- Age
- 7mo ago

Natures Answer Alcohol-Free Propolis Resin 1-Fluid Ounce
- Price
- $14.38
- Rating
- 4.5/5
- Reviews
- 2,208
- Age
- 22y ago

Carlyle Bee Propolis Capsules | 150 Count | Extract Supplement | Non-GMO Gluten Free
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 437
- Age
- 3y ago

Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 2y ago

Vimergy PropolisPure Supports Immune and Respiratory Health* Benefits Oral Health* USDA Certified Organic Kosher Paleo-Friendly Gluten-Free 115 mL (57 Servings)
- Price
- $45.39
- Rating
- 4.6/5
- Reviews
- 853
- Age
- 4y ago
Newest
by launch date
Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct
- Price
- $10.70
- Rating
- 4.5/5
- Reviews
- 3,281
- Age
- 7mo ago

Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)
- Price
- $13.70
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago

Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 2y ago

Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct
- Price
- $9.51
- Rating
- 4.7/5
- Reviews
- 3,365
- Age
- 2y ago

Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz
- Price
- $13.61
- Rating
- 4.4/5
- Reviews
- 3,154
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
560
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Beekeeper's Naturals86%
- Carlyle4%
- Nature's Answer4%
- NOW Foods3%
- Vimergy2%
- Open — no brand owns it (0%)
Demand
Propolis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Search terms
Top Propolis search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- propolis374K/yr
- beekeepers naturals518K/yr
- beekeepers propolis throat spray194K/yr
- bee propolis162K/yr
- propolis throat spray187K/yr
- bee keepers natural throat spray93K/yr
- beekeepers81K/yr
- beekeeper63K/yr
- propolis extract62K/yr
- bee keepers49K/yr
Reviews and returns
What reviews say buyers love and hate about Propolis
We read the reviews and the return reasons for every product selling here.
“The taste is a bit strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Propolis questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









