Is propolis profitable to sell on Amazon United States?

The niche generates $3.7M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the propolis niche?

5 brands and 560 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in propolis?

Top complaints mined from reviews: Taste-Overall, Allergies, Functionality-Overall. The return rate is 0.0%.

When does demand for propolis peak?

Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.

What does it cost to enter the propolis niche?

Listings span $9.51–$45.39; the average listing price is $16.91 (sweet spot $15–$100). The average incumbent carries 5,579 reviews — the moat a new listing must climb.

propolis

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.7M

$3.7M/yr · 2.0M searches

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.51–$45.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,578.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, propolis is a $3.7M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

propolis market data

Units sold / yr: 300K–400K; avg 25,000–30,000/product
Revenue / yr: $5.1M–$6.8M; units × avg price
Conversion rate: 10.6%
Avg BSR: #2,096
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

560

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Beekeeper's Naturals86%
Carlyle4%
Nature's Answer4%
NOW Foods3%
Vimergy2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Open Trend

Top propolis search terms

propolis374K/yr -21.8%5.0% conv.
beekeepers naturals518K/yr -61.1%10.7% conv.
beekeepers propolis throat spray194K/yr -40.3%20.9% conv.
bee propolis162K/yr -30.8%5.7% conv.
propolis throat spray187K/yr -56.2%14.5% conv.
bee keepers natural throat spray93K/yr -38.4%21.1% conv.
beekeepers81K/yr -33.2%8.0% conv.
beekeeper63K/yr +0.5%2.2% conv.
propolis extract62K/yr -39.8%3.1% conv.
bee keepers49K/yr -43.4%9.6% conv.

All search terms

Top propolis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)

Beekeeper's Naturals$13.614.6★26,509 rev

Beekeepers Naturals Propolis Throat Spray Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free 1.0 oz (Pack of 2)

Beekeeper's Naturals$23.684.6★26,509 rev

Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz

Beekeeper's Naturals$13.614.4★3,154 rev

Kids Propolis Throat Spray - Natural Immune Support & Sore Throat Relief - by BEEKEEPERS NATURALS - Has Antioxidants & Gluten-Free (1.0 oz) Pack of 1 (Kids)

Beekeeper's Naturals$13.454.7★5,751 rev

Propolis Liposomal Vitamin C by Beekeepers Naturals 1000mg Vitamin C Propolis & Honey Supercharged Immune Support & Increased Bioavailibity for Max Absorption 12 Ct

Beekeeper's Naturals$18.074.4★1,547 rev

Newest

by launch date

Beekeepers Naturals Soothing Honey Cough Drops - Immune Support with Vitamin D Zinc and Propolis Throat Soothing Lozenges 24 Ct

Beekeeper's Naturals$10.703,281 rev

7mo ago

Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)

Beekeeper's Naturals$13.70644 rev

1y ago

Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement

Carlyle$10.02277 rev

2y ago

Kids Throat Soothing Lollipops by Beekeepers Naturals - Doctor Formulated Immune Support Vitamin D & Honey Under 2g Sugar Clean Ingredients 15 ct

Beekeeper's Naturals$9.513,365 rev

2y ago

Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz

Beekeeper's Naturals$13.613,154 rev

3y ago

What buyers say about propolis

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall13%

“taste natural”

Quality-Overall11%

“Trusted brand and it actually works”

Cough Relief9%

“helped my cough”

Sinus Relief9%

“Sinus relief”

Efficiency7%

“Works perfectly”

Cold Relief4%

“Helps with colds”

Immunity Booster4%

“Boosts immunity”

Natural Ingredients3%

“All natural”

Spray/Flow3%

“Sprays easily”

Ease Of Use3%

“Easy and convenient”

What buyers complain about

Taste-Overall15%

“The taste is a bit strong”

Allergies7%

“seems to cause rash”

Functionality-Overall7%

“DIDN'T WORK FOR ME”

Value For Money6%

“Not worth it”

Cough Relief5%

“Doesnt work for cough”

Sinus Relief5%

“I had a sinus infection”

Leak-Proof3%

“Bottle leaks like mad”

Flavor2%

“Weird flavor IMHO”

Size-Overall2%

“The container is very small”

Smell1%

“the smell is too strong for me”

Top return reasons

Leak-Proof24%

Cough Relief14%

Size-Overall10%

Texture/Consistency-Overall5%

Comfort-Overall5%

Stale/Rotten/Spoiled5%

Safety Standards5%

Bitter5%

Accuracy-Overall5%

Advertised Vs Actual Product5%

Common questions

Is propolis profitable to sell on Amazon United States?: The niche generates $3.7M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the propolis niche?: 5 brands and 560 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in propolis?: Top complaints mined from reviews: Taste-Overall, Allergies, Functionality-Overall. The return rate is 0.0%.
When does demand for propolis peak?: Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
What does it cost to enter the propolis niche?: Listings span $9.51–$45.39; the average listing price is $16.91 (sweet spot $15–$100). The average incumbent carries 5,579 reviews — the moat a new listing must climb.