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Propolis

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Propolis is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$3.7M/yr2.0M searches / yr
90-day growth
-44.3%search demand this quarter
Competition
71%top-5 click share · 5 brands · 560 sellers

Flapen Score

Propolis against its category

The dotted line is the Health & Household average. Past it, Propolis is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis market on Amazon at a glance

Shoppers on Amazon United States searched for Propolis 2.0M times last year and spent an estimated $3.7M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
10.6%
Market size, estimated
$3.7Ma year
Peak month
January2.6× the quietest month
Top search term
propolis374K searches a year

02 · Price

A sale here is worth $16.91.

Listings sell for $16.91 on average, from $9.51 to $45.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At $16.91 that is $423K to $507K a year per listing.

Average price
$16.91inside the $15 to $100 sweet spot
Price range
$9.51–$45.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
25,000–30,000
Revenue per listing a year
$423K–$507K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,096 within Cough & Cold. It carries 5,579 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,096in Cough & Cold
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,579per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Propolis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

560

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Propolis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Search terms

Top Propolis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • propolis374K/yr
  • beekeepers naturals518K/yr
  • beekeepers propolis throat spray194K/yr
  • bee propolis162K/yr
  • propolis throat spray187K/yr
  • bee keepers natural throat spray93K/yr
  • beekeepers81K/yr
  • beekeeper63K/yr
  • propolis extract62K/yr
  • bee keepers49K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste is a bit strong”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Propolis questions

Answered from the same tracked data.