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Pronamel Intensive Enamel Repair

Maybe

Buyers convert on 20.5% of searches. But the top 5 brands take 100% of clicks, so Pronamel Intensive Enamel Repair is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$1.3M/yr364K searches / yr
90-day growth
+55.2%search demand this quarter
Competition
71%top-5 click share · 3 brands · 47 sellers

Flapen Score

Pronamel Intensive Enamel Repair against its category

The dotted line is the Health & Household average. Past it, Pronamel Intensive Enamel Repair is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pronamel Intensive Enamel Repair market on Amazon at a glance

Shoppers on Amazon United States searched for Pronamel Intensive Enamel Repair 364K times last year and spent an estimated $1.3M. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+55.2%
Conversion, latest week
20.5%
Market size, estimated
$1.3Ma year
Peak month
June2.3× the quietest month
Top search term
sensodyne repair and protect toothpaste184K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $5.11 to $24.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $17.18 that is $69K to $86K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$5.11–$24.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$69K–$86K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Toothpaste. It carries 7,017 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#135in Toothpaste
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
7,017per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Pronamel Intensive Enamel Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Pronamel Intensive Enamel Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Pronamel Intensive Enamel Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensodyne repair and protect toothpaste184K/yr
  • elmex toothpaste39K/yr
  • sensodyne repair toothpaste18K/yr
  • sensodyne repair25K/yr
  • sensodyne repair and protect31K/yr
  • sensodyne toothpaste repair21K/yr
  • elmex20K/yr
  • sensodyne intensive enamel repair10K/yr
  • sensodyne repair and protect whitening toothpaste6K/yr
  • elmex sensitive toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Pronamel Intensive Enamel Repair

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Tooth Sensitivity”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Small tubes”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pronamel Intensive Enamel Repair questions

Answered from the same tracked data.