progesterone oil
Worth a lookShows low returns (0.3%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$37.78avg listing price — sweet spot $15–$100
Price range
Great$14.47–$69.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great314.82avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 51K searches
According to Flapen's Amazon United States niche tracking, progesterone oil is a $62K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
progesterone oil market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $76K–$94K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #910
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 79%
- Out of stock
- 4.8%
- Avg brand age
- 67 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
14 flat
Sellers
27
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
38%
Top 20: 87%
Open market
8%
- Bezwecken57%
- Svasthya9%
- BIOLABS PRO9%
- BioMatrix8%
- Young Living5%
- Proov4%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top progesterone oil search terms
- progesterone oil18K/yr
- bezwecken15K/yr
- progest e5K/yr
- bezwecken progesterone3K/yr
- progest-e2K/yr
- proov progesterone oil3K/yr
- molecular progesterone complex4K/yr
Top progesterone oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Svasthya Body & Mind Molecular Progesterone Liquid - 5.5% Progesterone for Women Vitamin E Oil - 2 Fl Oz
Svasthya$42.984.3★46 rev
BioMatrix Progesterone Vitamin E Rice Bran Topical Oil | Bottle 1/2-Full by Design | Crafted in USA 15 mL Glass | Pro-Adapt
BioMatrix$44.164.3★430 rev
Bezwecken - PhytoB-L 4x - 10mL Topical Oil Blend - Paraben Free
Bezwecken$36.914.4★539 rev
Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 30 Day Supply
Bezwecken$31.764.4★664 rev
BIOLABS PRO Progest MAXX Progesterone Oil Natural Bioidentical Progesterone for Women Hot Flashes & Menopause Support 2oz Bottle - Six Month Supply
BIOLABS PRO$69.394.0★137 rev
Newest
by launch date
Bezwecken - Transitions - 2oz Crme - Professionally Formulated Topical Wrinkle Treatment for Face & Neck - Safe Natural Paraben Free - 60 Day Supply - (2-Pack)
Bezwecken$59.597 rev
Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 60 Day Supply (2 Pack)
Bezwecken$63.043 rev
BIOLABS PRO Progest Maxx Oil - Bioidentical Natural Solution - 8mg Per Drop - Three Month Supply - Luxury Glass Bottle - 1oz
BIOLABS PRO$42.0351 rev
Bezwecken - Hydration Ovals 2X Plus DHEA (3-Pack) 16 Extra Strength Ovals - Professionally Formulated to Alleviate Vaginal Dryness in Menopausal Women - Safe & Natural
Bezwecken$69.56665 rev
Bezwecken - DHEA Ovals 2X (3-Pack)
Bezwecken$68.17483 rev
Trending
90-day click momentum
Glow Natural Wellness Pro Drops - Progesterone Oil for Women - Plant Based Topical Drops with MCT Oil Bergamot & Chamomile - 0.5 oz (15ml)
Glow Natural Wellness$38.253.0★
Bezwecken - Hydration Ovals 2X Plus DHEA (3-Pack) 16 Extra Strength Ovals - Professionally Formulated to Alleviate Vaginal Dryness in Menopausal Women - Safe & Natural
Bezwecken$69.564.5★
Bezwecken - DHEA Ovals 2X (3-Pack)
Bezwecken$68.174.4★
Bezwecken - ProgonB-L 4X - 10mL Topical Oil Blend - Professionally Formulated PMS & Pre-Menopause Symptom Support - Safe Natural Paraben Free - 60 Day Supply (2 Pack)
Bezwecken$63.045.0★
Bezwecken - Transitions - 2oz Crme - Professionally Formulated Topical Wrinkle Treatment for Face & Neck - Safe Natural Paraben Free - 60 Day Supply - (2-Pack)
Bezwecken$59.595.0★
What buyers say about progesterone oil
What buyers praise and complain about, mined from review topics.What buyers love
“Product is consistent and high quality”
“Beneficial cream for hormone balance”
“highly absorbent”
“this really helps me sleep better”
“I like the Lavender scented kind the best”
“Good for the price”
“Worked quickly”
“Easy to use”
“I feel hydrated”
“goes on smooth”
What buyers complain about
“Problem is 90% of the time I couldnt get anything to come out”
“Horrible chemical smell”
“The bottle leaks”
“The fact that this product fails to mention this makes me think there is probably very little progesterone in it”
“Causes Skin Irritation”
“Waste of money”
“Misleading”
“cannot dose properly”
“Based on the lack of absorption, and crappy dropper”
“Severe Heartburn”
Top return reasons
Common questions
- Is progesterone oil profitable to sell on Amazon United States?
- The niche generates $62K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the progesterone oil niche?
- 14 brands and 27 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in progesterone oil?
- Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.3%.
- When does demand for progesterone oil peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the progesterone oil niche?
- Listings span $14.47–$69.56; the average listing price is $37.78 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.