Is profresh profitable to sell on Amazon United States?

The niche generates $103K/yr across 3 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (47/100).

How competitive is the profresh niche?

1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in profresh?

Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.4%.

When does demand for profresh peak?

Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the profresh niche?

Listings span $20.01–$77.97; the average listing price is $54.91 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.

profresh

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Incredible$20.01–$77.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$54.91

avg listing price — sweet spot $15–$100

Review moat

Great360

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Market size

Okay$103K

$103K/yr · 11K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, profresh is a $103K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

profresh market data

Units sold / yr: 2K–3K; avg 750–1,000/product
Revenue / yr: $110K–$137K; units × avg price
Conversion rate: 16.7%
Avg BSR: #324
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 112 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

ProFresh100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top profresh search terms

profresh mouthwash6K/yr -0.7%17.4% conv.
profresh3K/yr +44.6%15.5% conv.
pro fresh mouthwash2K/yr -1.8%19.2% conv.
profresh oral rinse477/yr -4.8%20.3% conv.

All search terms

Top profresh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ProFresh Oral Rinse 16.9 Ounce 2 Week Supply Includes Prep Pack Alcohol Free Flavor Free Fights Bad Breath

ProFresh$20.014.4★405 rev

ProFresh Oral Rinse 16.9 Ounce Bottle (Pack of 4) 2 Month Supply Includes Prep Packs Alcohol Free Flavor Free Fights Bad Breath

ProFresh$66.764.5★564 rev

ProFresh Oral Rinse 16.9 Ounce Bottle (Pack of 6) 3 Month Supply Includes Prep Packs Alcohol Free Flavor Free Bad Breath Mouthwash

ProFresh$77.974.6★111 rev

Newest

by launch date

ProFresh Oral Rinse 16.9 Ounce Bottle (Pack of 6) 3 Month Supply Includes Prep Packs Alcohol Free Flavor Free Bad Breath Mouthwash

ProFresh$77.97111 rev

3y ago

ProFresh Oral Rinse 16.9 Ounce 2 Week Supply Includes Prep Pack Alcohol Free Flavor Free Fights Bad Breath

ProFresh$20.01405 rev

8y ago

ProFresh Oral Rinse 16.9 Ounce Bottle (Pack of 4) 2 Month Supply Includes Prep Packs Alcohol Free Flavor Free Fights Bad Breath

ProFresh$66.76564 rev

22y ago

What buyers say about profresh

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability33%

“Fresh breath”

Oral Hygiene17%

“My dentist recommended this product quite a few years ago”

Ease Of Use17%

“Easy to use”

Residue7%

“leaves no residual scent”

Efficiency7%

“Works very well”

What buyers complain about

Functionality-Overall50%

“Doesn't work at all for me”

Taste-Overall10%

“Has no taste”

Smell10%

“Does smell bleachy if you sniff the bottle”

Ease Of Cleaning10%

“The dental hygienist noted that there was almost nothing to clean”

Top return reasons

Oral Hygiene25%

Leak-Proof17%

Dilute/Watery8%

Advertised Vs Actual Product8%

Ingredients-Overall8%

Contamination8%

Color8%

Moist/Dry4%

Smell4%

Functionality-Overall4%

Common questions

Is profresh profitable to sell on Amazon United States?: The niche generates $103K/yr across 3 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Skip it (47/100).
How competitive is the profresh niche?: 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in profresh?: Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.4%.
When does demand for profresh peak?: Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the profresh niche?: Listings span $20.01–$77.97; the average listing price is $54.91 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.