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Profresh

Fail

The top 5 products take 100% of clicks, so Profresh is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$103K/yr11K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Profresh against its category

The dotted line is the Health & Household average. Past it, Profresh is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Profresh market on Amazon at a glance

Shoppers on Amazon United States searched for Profresh 11K times last year and spent an estimated $103K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
16.7%
Market size, estimated
$103Ka year
Peak month
July1.6× the quietest month
Top search term
profresh mouthwash6K searches a year

02 · Price

A sale here is worth $54.91.

Listings sell for $54.91 on average, from $20.01 to $77.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 750 to 1,000 of them. At $54.91 that is $41K to $55K a year per listing.

Average price
$54.91inside the $15 to $100 sweet spot
Price range
$20.01–$77.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
750–1,000
Revenue per listing a year
$41K–$55K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #324 within Mouthwash. It carries 360 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#324in Mouthwash
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
360per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 112 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
112 months

Products

Top Profresh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Profresh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Search terms

Top Profresh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • profresh mouthwash6K/yr
  • profresh3K/yr
  • pro fresh mouthwash2K/yr
  • profresh oral rinse477/yr

Reviews and returns

What reviews say buyers love and hate about Profresh

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Breathability”
50%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Doesn't work at all for me”
A buyer, on “Functionality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Profresh questions

Answered from the same tracked data.