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Prodough Protein Powder

Fail

The top 5 brands take 98% of clicks, so Prodough Protein Powder is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$203K/yr261K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
57%top-5 click share · 7 brands · 566 sellers

Flapen Score

Prodough Protein Powder against its category

The dotted line is the Health & Household average. Past it, Prodough Protein Powder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prodough Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Prodough Protein Powder 261K times last year and spent an estimated $203K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
2.1%
Market size, estimated
$203Ka year
Peak month
July2.1× the quietest month
Top search term
prodough protein powder107K searches a year

02 · Price

A sale here is worth $38.06.

Listings sell for $38.06 on average, from $5.17 to $59.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $38.06 that is $4K to $10K a year per listing.

Average price
$38.06inside the $15 to $100 sweet spot
Price range
$5.17–$59.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #50 within Protein. It carries 623 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#50in Protein
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
623per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Prodough Protein Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

566

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 97%

Open market

1%

  • ProDough Protein Bakeshop87%
  • Clean Simple Eats5%
  • Pearl Milling Company2%
  • FlavCity2%
  • Kodiak Cakes1%
  • Premier Protein1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Prodough Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Prodough Protein Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • prodough protein powder107K/yr
  • pro dough protein powder42K/yr
  • prodough43K/yr
  • premier protein pancakes27K/yr
  • pro dough16K/yr
  • premier protein pancake mix13K/yr
  • premier protein waffles5K/yr
  • premier protein pancakes frozen5K/yr
  • premier pancakes2K/yr

FAQ

Common Prodough Protein Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data