Is procter & gamble profitable to sell on Amazon United States?

The niche generates $686K/yr across 25 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the procter & gamble niche?

7 brands and 84 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in procter & gamble?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.

When does demand for procter & gamble peak?

Demand peaks in Jan–Apr–Jun–Jul–Nov–Dec; the busiest month runs 17.7× the quietest.

What does it cost to enter the procter & gamble niche?

Listings span $9.53–$57.04; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.

procter & gamble

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$22.18

avg listing price — sweet spot $15–$100

Price range

Great$9.53–$57.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$686K

$686K/yr · 456K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,948.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, procter & gamble is a $686K/yr Amazon United States market (456K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Apr–Jun–Jul–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

procter & gamble market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: $665K–$887K; units × avg price
Conversion rate: 6.8%
Avg BSR: #184
Page quality: 0%
Prime: 80%
Sponsored: 76%
Out of stock: 11.4%
Avg brand age: 61 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

DedCool39%
TYLER CANDLE COMPANY20%
Mavwicks13%
Downy13%
Lumintrail10%
Tide5%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

Peak months: Jan, Apr, Jun, Jul, Nov, Dec · busiest ÷ quietest = 17.7×

Open Trend

Top procter & gamble search terms

dedcool laundry detergent60K/yr +35.5%6.7% conv.
diva dryer sheets25K/yr +83.9%7.9% conv.
mavwicks luxury laundry detergent24K/yr +10.9%3.8% conv.
downy bliss48K/yr -35.9%2.8% conv.
downy bliss fabric softener34K/yr -28.1%1.5% conv.
tyler diva dryer sheets19K/yr +21.7%9.0% conv.
tide febreze laundry detergent21K/yr -18.8%6.4% conv.
dedcool dryer sheets13K/yr +44.5%15.8% conv.
sand and fog laundry detergent14K/yr +59.5%0.1% conv.
tyler dryer sheets7K/yr +97.8%5.2% conv.

All search terms

Top procter & gamble products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DedCool$32.803.8★418 rev

Tyler Candle Diva Dryer Sachets 8 Glamorous Reusable Dryer Sachets 2 Pack (4 per Pack) Bundle with Lumintrail Stain Remover Pen Home Laundry Softener Sheets Scent for Clean Fabric Detergent Beads

Lumintrail$24.334.5★1,567 rev

Tyler Diva Dryer Sachets

TYLER CANDLE COMPANY$12.184.4★5,959 rev

DedCool Dryer Sheets in Xtra Milk | 40 Count | Non-Toxic Vegan Fabric Softener Sheets | Bergamot Vanilla & Amber Scent | Softens & Freshens

DedCool$11.314.1★618 rev

DedCool$33.693.8★418 rev

Newest

by launch date

Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance (Sheet (pack of 2)) including a BG Stain remover Pen

TYLER CANDLE COMPANY$22.871 rev

1mo ago

Tyler Candle Company - Glamorous Dryer Sheets - Diva fragrance

TYLER CANDLE COMPANY$15.351 rev

1mo ago

DedCool$33.69418 rev

6mo ago

Tyler Diva Glamorous Sachet Reusable Dryer Sheets Luxury Home Fragrance Collection 8 Count with Olivi Stain Remover Pen 2 Pack Bundle

Kinara$24.9179 rev

6mo ago

DedCool$34.43418 rev

8mo ago

What buyers say about procter & gamble

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean Scent”

Ease Of Cleaning3%

“The perfect clean”

Value For Money2%

“Good value for the money”

Quality-Overall2%

“It feels high quality and luxurious”

Durability2%

“It really durable and really strong”

Cleansing2%

“Effective at cleaning”

Soft Feel1%

“Feels Luxurious”

Advertised Vs Actual Product1%

“Just as advertised”

Ease Of Use1%

“Easy to use”

Freshness1%

“Clean and fresh”

What buyers complain about

Smell46%

“Kinda funky smell”

Value For Money13%

“Very expensive”

Durability2%

“doesnt last”

Size-Overall2%

“Its a small container”

Ease Of Cleaning1%

“no cleaning power”

Allergies1%

“broke out in a brutal rash”

Leak-Proof1%

“it was leaking out of the bottle”

Washability1%

“I dont put this in the washing machine because its not good for my clothes”

Advertised Vs Actual Product1%

“This was not as advertised”

Dilute/Watery1%

“The consistency is very watery”

Top return reasons

Smell70%

Leak-Proof10%

Advertised Vs Actual Product5%

Size-Overall4%

Value For Money3%

Product Condition1%

Functionality-Overall1%

Strength1%

Thickness1%

Dilute/Watery0%

Common questions

Is procter & gamble profitable to sell on Amazon United States?: The niche generates $686K/yr across 25 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the procter & gamble niche?: 7 brands and 84 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in procter & gamble?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
When does demand for procter & gamble peak?: Demand peaks in Jan–Apr–Jun–Jul–Nov–Dec; the busiest month runs 17.7× the quietest.
What does it cost to enter the procter & gamble niche?: Listings span $9.53–$57.04; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 5,949 reviews — the moat a new listing must climb.