Procter & Gamble

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

6.8%

Market size, estimated

$686Ka year

Peak month

July17.7× the quietest month

Top search term

dedcool laundry detergent60K searches a year

Listings sell for $22.18 on average, from $9.53 to $57.04. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $22.18 that is $11K to $17K a year per listing.

Average price

$22.18inside the $15 to $100 sweet spot

Price range

$9.53–$57.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

0.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #184 within Laundry. It carries 5,949 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

80%

Out of stock, average day

11.4%

Average rank

#184in Laundry

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

5,949per listing

Listings tracked

25

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

61 months